# Spoonity — Full Content > Complete content index for LLM consumption > Generated: 2026-08-19 | Posts: 87 --- ## How Loyalty Programs Turned World Cup Excitement into Customer Visits URL: https://www.spoonity.com/loyalty-programs-world-cup-customer-visits/ Type: post Modified: 2026-08-12 Real examples of seasonal loyalty campaigns that increased customer engagement, repeat visits, and app adoption during the FIFA World Cup. This month’s article explores the difference between having customer data and using it effectively. During the FIFA World Cup, many restaurants, cafés, and entertainment brands transformed their loyalty programs into real-time marketing engines. With more than 3.6 million people attending matches and millions more watching worldwide, the opportunity wasn’t simply increased attention—it was creating timely loyalty campaigns that converted excitement into visits and repeat purchases. The question wasn’t whether there would be emotional traffic. The question was whether your customer loyalty program was ready to capture it. Here are the approaches we saw in action across our customer base: Promotions that trigger themselves. One customer in Argentina configured a campaign where every time the match announcer mentioned one of their featured players, the platform automatically unlocked a coupon in the customer’s account. The emotional moment and the loyalty reward happened at exactly the same time. Points accelerators during match hours. An entertainment venue configured a double cashback rule active one hour before each match until one hour after. Another casual dining brand offered double cashback during match hours with a minimum purchase, encouraging members to visit instead of watching from home. Collectible rewards tied to the tournament. Customers earned digital coins for every World Cup match they watched at the restaurant, redeemable for rewards. The campaign encouraged repeat visits throughout the tournament. Multi-match visit challenges. A QSR chain rewarded customers who visited during all three group-stage matches, creating a simple but highly engaging loyalty challenge. Growing loyalty membership. Another operator used the tournament to acquire new loyalty members by offering a free product to customers who downloaded the app during the World Cup. What these strategies shared was preparation. None were improvised. The strongest seasonal loyalty campaigns were designed, configured, and tested weeks in advance. Spoonity allows brands to create, activate, and optimize seasonal loyalty campaigns without external technical support. The real advantage is planning ahead so your loyalty program is ready before the next major event. Your next seasonal event is already on the calendar. Is your loyalty program ready? Talk to your Account Manager to plan your next seasonal loyalty campaign. --- ## Boost Holiday sales with coupons & gift cards: top loyalty strategies URL: https://www.spoonity.com/holiday-loyalty-with-coupons-and-gift-cards/ Type: post Modified: 2026-08-06 The December holiday season is among consumers’ and brands’ most anticipated times. During this time, the festive spirit drives people to spend more, search for gifts, and look for special promotions. This period is a unique opportunity for businesses to strengthen customer relationships while boosting sales. One of the most effective ways to achieve this is through holiday loyalty with coupons and gift cards, significantly enhancing customer loyalty during the holidays. Attracting and retaining customers is essential in a competitive market, and loyalty programs are crucial for this endeavour. Customer loyalty strategies have evolved to meet customer expectations, especially during the holiday season, when loyalty can be maximized. Today, coupons and gift cards stand out as particularly effective tools, offering immediate incentives and creating a sense of reward and appreciation that strengthens the bond between brand and customer. Why Coupons and Gift Cards? During the holidays, coupons and gift cards are ideal incentives for rewarding loyal customers and incentivizing extra sales in restaurants and coffee shops. They provide benefits for both customers and brands. In a season of shopping and deal-hunting, these serve as “extras” that encourage customers to choose one brand over others. A coupon or gift card is a perfect excuse for customers to make an additional purchase or try something new. They also enable customers to purchase higher-value items and feel like they’re “getting something back,” increasing the perceived value of the loyalty program and providing instant gratification. For brands, coupons and gift cards are effective strategies for attracting new customers and rewarding loyal ones. Gift cards are particularly popular as holiday gifts, giving recipients freedom of choice and encouraging word-of-mouth promotion. Additionally, they drive in-store and online traffic, creating opportunities for cross-selling and increasing the likelihood of future visits. Benefits of coupons and gift cards during the holidays Integrating coupons and gift cards into a loyalty program during the holiday season offers multiple benefits for both the customer and the business. At a time when consumers are looking for special offers and “the perfect gift,” these tools can significantly impact customer perception and experience. Here are some key benefits: Increase Average Order Value: Coupons and gift cards directly impact average transaction value, as customers spend more to maximize the coupon’s value or complement the gift card with a higher-priced product, especially during the holiday season. Attract New Customers: Gift cards are an excellent way to attract new customers. When new customers receive a gift card, they can explore the brand. If they have a positive experience, they’re likely to return, growing the customer base organically. Flexibility for Customers: Coupons and gift cards offer flexibility, which is highly valued during the holidays. They allow customers to tailor their purchase decisions to their needs, showing that the brand is adaptable and improving loyalty. Increased Perceived Value: During the holiday season, coupons and gift cards enhance the sense of reward and appreciation. Customers feel that the brand values their loyalty, creating an emotional connection and strengthening long-term loyalty. Improve Cash Flow: Customers buying gift cards as presents for friends or family allow merchants to collect payment days or weeks before serving the products, boosting cash flow. How to integrate coupons and gift cards into your holiday sales strategy The holiday season is the perfect time to implement loyalty strategies highlighting the benefits of holiday customer loyalty with coupons and gift cards. These tools provide value to customers and help brands stand out and position themselves in the market. Consider the following practical strategies for integrating coupons and gift cards into your loyalty program this holiday season: Double or Triple Points Offers: Offering additional points when using coupons or gift cards encourages purchases and boosts loyalty. Limited-time promotions, like “this weekend only,” create urgency and drive more sales. Customized Holiday-Themed Gift Cards: Holiday-themed gift cards with festive designs and messages attract consumers. Offering customization options, such as adding the recipient’s name, enhances the gift experience and strengthens loyalty. Exclusive Holiday Coupon Campaigns: Offering special holiday coupons with unique discounts or limited-time promotions motivates customers to buy. The urgency created by limited-time offers encourages customers to take advantage of the deal. “Buy Now, Gift Later” Incentive: Customers who purchase a holiday gift card can receive a coupon or mini gift card for personal use. This rewards the customer while attracting new customers to the brand. Exclusive Events for Loyalty Program Members: Hosting seasonal events for loyalty program members creates exclusivity. Offering special coupons and discounts reinforces loyalty and fosters a sense of community. Tips for measuring the impact of coupons and gift cards on customer loyalty during the holidays Integrating coupons and gift cards into a loyalty program can offer significant benefits, but effectively measuring their impact is essential to ensure they meet objectives. Evaluating how these incentives affect customer loyalty helps optimize strategies and maximize their effectiveness. Here are some metrics and recommendations for measuring the impact of these tools during the holiday season: Coupon and Gift Card Redemption Rate: This metric evaluates how many issued coupons and gift cards customers use. A high redemption rate indicates effective incentives, while a low rate may suggest room for improvement. Monitoring redemption during the holidays allows for real-time adjustments. Increase in Average Transaction Value: Comparing the average transaction value of customers who use coupons or gift cards to those who don’t help assess the incentive’s impact on spending. Higher transaction values with coupons or gift cards indicate success and provide valuable insights for future incentives. Customer Return Rate: Measures how many customers return after using a coupon or gift card, indicating whether the incentive created a positive experience. A high return rate suggests loyalty, while a low rate indicates impulsive purchases with no intention of returning. Growth in New and Referred Customers: Gift cards attract new customers, especially when given as gifts to people unfamiliar with the brand. Measuring the number of new customers who become repeat buyers shows the strategy’s impact on client base expansion. Cost-Benefit Analysis: Comparing the cost of coupons and gift cards with generated revenue calculates ROI. When volume is higher, conducting this analysis during the holidays helps identify the most profitable incentives and optimize the strategy. Additional tips for measuring impact Customer Segmentation: Analyzing the impact of coupons and gift cards on different customer segments (new, repeat, or VIP customers) provides valuable insights for tailoring strategies for each group. Customer Satisfaction Surveys: Collecting customer feedback on coupons and gift cards through surveys helps understand their perceived value and identify areas for improvement. Real-Time Monitoring: Using real-time tracking tools during the holiday season allows for monitoring customer behavior and quickly adjusting promotions if necessary. Building loyalty beyond seasonal purchases The holiday season is a unique opportunity to strengthen customer relationships through engaging holiday customer loyalty strategies. Strategically integrated coupons and gift cards offer more than financial incentives—they create personalized experiences and enhance perceived value. They also foster emotional connections that encourage long-term loyalty. By offering holiday-themed coupons and gift cards, brands can encourage additional purchases, attract new consumers, and reward loyal customers, leading to higher average transaction values and increased return rates. Strategies like double points, personalized gift cards, and exclusive coupon campaigns help customers feel valued, fostering a connection with the brand during a season that celebrates generosity and appreciation. Finally, measuring the impact of these tools is crucial for optimizing their effectiveness. Evaluating metrics like redemption rates and return on investment enables brands to refine strategies and maximize holiday customer loyalty program performance. Ready to unlock the benefits of coupons and gift cards for your holiday sales strategy? Leave your information, and a loyalty specialist will reach out to help you achieve your goals and boost your business results. --- ## English new URL: https://www.spoonity.com/english-new/ Type: page Modified: 2026-08-05 http://www.spoonity.com/wp-content/uploads/2024/01/desktop-1-1.mp4#t=-1 AI-Powered Omnichannel Loyalty Infrastructure for QSR and Retail Turn complex operations into customers that always come back. Unify your POS, Mobile App, Web, and Physical Store into a single AI-driven loyalty experience. Talk to an Expert http://www.spoonity.com/wp-content/uploads/2024/01/responsive-1.mp4#t=-1 AI-Powered Omnichannel Loyalty Infrastructure for QSR and Retail Turn complex operations into customers that always come back. Unify your POS, Mobile App, Web, and Physical Store into a single AI-driven loyalty experience. Talk to an Expert Turn your business data into real growth, higher visit frequency, increased average ticket size, and returning customers. Integrated Touchpoints: Unify POS, app, web, and physical store into a single, cohesive loyalty experience. Actionable Insights: Transform scattered data into actionable campaigns directly aligned with your business objectives. Scalable Operations: Create or scale your loyalty program without adding operational complexity to your team. Leading brands already growing with Spoonity View all success stories Real Results from the Spoonity Infrastructure + 0 Million active users engaging with our platform. + 0 Billion points accumulated through real purchases. + 0 Billion points successfully converted into rewards. + 0 digital gifts issued to drive brand acquisition. + 0 M Million seamless transactions completed. The best loyalty solutions for your business The loyalty infrastructure chosen by leading chains Spoonity is an AI-powered customer loyalty platform designed for restaurant chains, retail, and service businesses with 10 or more locations. It connects the point of sale, digital channels, and consumer data into a single ecosystem to generate measurable and scalable loyalty strategies. https://www.spoonity.com/wp-content/uploads/2026/05/spoonity-home-infraestructura-de-lealtad-desktop-1-1.mp4 Real-Time Data + AI Map high-value KPIs such as visit frequency, average ticket size, favorite products, and preferred communication channels. Native POS Integration Seamlessly connect your ecosystem without custom developments. Certified integrations include Oracle Micros, Simphony, NCR Aloha, and PAR PixelPoint. Managed Loyalty — 335% ROI An expert team that fully designs, executes, and optimizes your loyalty program to maximize returns. Frequently Asked Questions Is Spoonity a tool to foster customer engagement? Absolutely! Spoonity collects consumer data to understand buying behaviors. Using this information, Spoonity’s omnichannel tools allow you to better serve your customers’ needs across all channels—both online and in-store—strengthening customer engagement with your brand. How does the Spoonity loyalty program improve the customer experience? The Spoonity loyalty program enhances the customer experience by gathering insights into their preferences and spending habits. This data is used to personalize offers and recommendations, resulting in more relevant and meaningful interactions. How can I be sure that my loyalty program will be effective and drive repeat customers? A loyalty program should be simple and easy to understand. Spoonity offers a variety of easy-to-use loyalty solutions that allow your customers to earn points and redeem rewards seamlessly, ensuring they keep coming back for more. How can I calculate the ROI of my loyalty program? The simplest formula to calculate the return on investment of your loyalty program is as follows:ROI=(Program CostsNet Program Benefits−Program Costs​)×100Where: Net Program Benefits: Revenue Increase + Cost Savings Program Cost: Total expenses related directly to the development and maintenance of the loyalty program. How can Spoonity help me increase my profits? Spoonity’s loyalty programs amplify word-of-mouth marketing. Satisfied customers who benefit from the rewards program are more likely to recommend the brand to others, turning into brand ambassadors and promoters who actively attract new customers. It is also proven that frequent customers tend to visit more often and spend more each year. Can the Spoonity loyalty platform help me hyper-personalize my communications with customers? Spoonity’s loyalty platform has a powerful segmenting tool that allows you to group and target users for marketing and promotional purposes. First, you segment your loyal customers based on several criteria such as Loyalty Level, Potential or Lifecycle Stage. By personalizing your communications to each specific micro-segment, you can enable smarter, more compelling offers and promotions. How does Spoonity’s loyalty platform use Artificial Intelligence (AI)? Artificial Intelligence (AI) plays a significant role in Spoonity´s modern loyalty programs, enhancing their effectiveness and personalization. Spoonity leverages AI to give merchants powerful metrics and capabilities, including Predictive Analytics and Experience Personalization. How does Spoonity turn loyal customers into Brand Ambassadors? Do you remember the last time your friend invited you for coffee at that beautiful place? The oldest yet most effective marketing channel is word-of-mouth. As customers fall in love with your products and become loyal to your brand, they also start recommending your business to friends and family. This free marketing lets you spread your brand joy far and wide. What is Spoonity´s consulting service called Managed Loyalty? Our Managed Loyalty service gives you a Loyalty Expert Consultant, a Strategy & Execution Coordinator, a Data Analyst and a Machine Learning Specialist who help you make the most of your program by optimizing your marketing campaigns, designing the right loyalty strategies to be executed at the right time, and increasing your profits in the process. What are the key benefits of Managed Loyalty? Merchants who rely on Spoonity to manage their loyalty programs experience an increase in average order value (AOV) within their current customer base. Merchants also save time and resources, giving them the ability to focus on their core business while Spoonity’s loyalty specialists improve the performance of their rewards program. Should I build or buy a rewards program? Deciding between building a custom rewards program or buying an existing solution depends on several factors. The three most important things to consider are:   Time and Resource EfficiencyPurchasing an existing solution like Spoonity saves time and resources because it’s ready to implement. This can be advantageous if time-to-market is a priority. Expertise and SupportEstablished solutions like Spoonity come with built-in expertise and dedicated support teams, ensuring smoother implementations and ongoing maintenance. This saves you from many potential design and implementation pitfalls. Integrations, Customization and Features  Spoonity’s loyalty platform is seamlessly integrated into your existing systems, including POS software and online ordering platforms, so it’s easy to optimize data collection and utilization. Spoonity also gives you complete customization capabilities to fit your brand’s unique needs and customer base. And you have control over every aspect, ensuring alignment with your specific objectives and enjoyment of functionalities such as Loyalty Analytics and Marketing Automation that cover all of your requirements. What customer insights can Spoonity offer me? Our platform can provide you with data about when and where your customers like to shop, who your most valuable and profitable patrons are, their demographics, whether they purchase SKUs or not, what your best-performing items are, and which clients you can grow. Take a look at our Loyalty Analytics solution. How secure is Spoonity? Our software is PCI DSS-compliant. It also has built-in measures that prevent fraudulent activities among your employees, customers and within your place of business. Do you offer POS integration? Yes, absolutely! Spoonity already offers seamless integration with a variety of point-of-sale providers. For a complete list of POS systems and other partners we integrate with directly, you can check out this link. Can we migrate our existing loyalty program to Spoonity? Yes, we frequently migrate programs that already exist over to Spoonity. Do I need a tablet? A tablet is only necessary when handling online and mobile ordering. Do I need a barcode scanner? Not necessarily. Even without it, Spoonity gives you the ability to identify patrons by their phone numbers. Is there a setup fee? Yes, it varies depending on what level of customization you need. Do you offer customer support? We’re happy to help, no matter what you need. In fact, our excellent customer service is one of the things that makes Spoonity such a fantastic digital loyalty platform. Is everything branded for my business? Yes, our rewards programs and gift cards for quick-serve restaurants are 100% personalized to your business. How much do campaigns cost? We offer unlimited email campaigns for free. Push notifications and in-app campaigns are also included and unlimited ( these are excellent ways to boost your restaurant’s customer loyalty). Ver más Build your chain’s loyalty infrastructure Join over 2,000 businesses across 25 countries already using Spoonity to convert every visit into measurable loyalty. Contact us --- ## Spoonity News URL: https://www.spoonity.com/spoonity-news/ Type: page Modified: 2026-08-05 --- ## Success Stories URL: https://www.spoonity.com/success-case/ Type: page Modified: 2026-08-04 --- ## Loyalty Marketing: How to Turn a Rewards Program Into a Revenue Driver URL: https://www.spoonity.com/loyalty-marketing/ Type: post Modified: 2026-08-04 Loyalty marketing is a strategy that uses rewards, personalized communication, and customer data to increase purchase frequency, average spend, and long-term retention. When executed correctly, it transforms a standard loyalty rewards program from a simple points system into one of the most profitable channels in your marketing mix. Why Most Rewards Programs Fail to Drive Revenue Many restaurant chains and retail brands launch a customer loyalty program with high expectations — and end up with a database full of dormant members and marginal sales impact. The reason is almost always the same: they built a program, not a strategy. A transactional rewards program — one that just assigns points to purchases — captures data but doesn’t act on it. Loyalty marketing, by contrast, uses that data to make customers feel recognized, trigger the right offer at the right moment, and turn a one-time visit into a habit. According to Bain & Company, increasing customer retention rates by just 5% increases profits by 25% to 95%. The difference between those two outcomes is almost always the quality of the marketing strategy behind the program. The 4 Pillars of High-Performing Loyalty Marketing 1. Segmentation Over Broadcasting Generic promotions — “Get double points this weekend!” — generate short-term spikes but don’t build loyalty. Effective loyalty marketing segments your member base by visit frequency, average ticket, preferred product categories, and recency. A customer who visits twice a week needs a different message than one who hasn’t returned in 45 days. This is where marketing automation becomes essential. Automated flows triggered by customer behavior — a win-back campaign for lapsed members, a birthday reward, a milestone unlock — outperform broadcast campaigns on every meaningful metric: open rate, redemption rate, and incremental revenue. 2. Data That Connects the Dots Loyalty marketing only works when your program is connected to your point of sale. Without transaction-level data, you’re guessing. With it, you can calculate customer lifetime value (CLV), identify your top 20% of spenders, spot churn signals before they become churned customers, and measure the true ROI of every campaign. Spoonity’s platform integrates natively with leading POS systems — including Oracle, NCR Aloha, and PAR PixelPoint — so every transaction feeds your loyalty intelligence layer in real time. This is what separates a data-driven loyalty strategy from a guesswork-based one. 3. Omnichannel Reach Your customers don’t live in one channel. They order in-store, online, and through delivery apps. They check their points on a mobile app and respond to WhatsApp messages. Your loyalty marketing needs to follow them across all of those touchpoints consistently. Brands that run omnichannel loyalty programs see significantly higher repeat purchase rates than those that operate a single-channel program. Reaching members through WhatsApp Business, push notifications, email, and in-app messaging — all tied to the same member profile — creates the kind of seamless experience that drives habit formation. 4. A Clear Path to Redemption One of the most underrated friction points in loyalty programs is the redemption experience. If earning is easy but redeeming is confusing or restricted, members disengage. High-performing loyalty marketing designs the redemption flow as carefully as the earning mechanics — because a redeemed reward is proof that your program works, and proof creates advocacy. QSR loyalty programs that offer flexible redemption (points for any item, not just specific SKUs) consistently outperform those with rigid catalogs. The goal is to make the reward feel like a genuine benefit, not a marketing gimmick. Real-World Results: How Noodlebox Did It Noodlebox, a Canadian restaurant chain with over 40 locations, partnered with Spoonity to build a loyalty marketing program connected to their digital ordering platform. The results — measured year-over-year — show what happens when strategy, data, and omnichannel execution come together: 126% increase in revenue from loyalty members 58.5% retention rate average across the program period 43.5% increase in new member registrations 14.2% year-over-year improvement in retention rate in 2023 These results didn’t come from a better points formula. They came from integrating loyalty data with ordering behavior, personalizing communication at scale, and making redemption effortless across every channel. You can read the full story in the Noodlebox case study. What to Measure in Your Loyalty Marketing Program A loyalty program without measurement is an expense. A loyalty marketing program with the right KPIs is a growth engine. Here’s what to track: Repeat purchase rate — The percentage of customers who return within a defined window. This is the most direct measure of program effectiveness. Customer lifetime value (CLV) — Average revenue per member over their relationship with your brand. Loyalty marketing should move this number up. Redemption rate — The percentage of earned rewards that are actually used. Low redemption signals disengagement or a poor reward catalog. Churn rate by segment — Track which member segments are leaving and when. Your win-back campaigns depend on catching this early. Campaign incremental revenue — Revenue attributable to loyalty marketing campaigns, separated from baseline sales. This is how you prove ROI to leadership. Spoonity’s intelligence dashboard surfaces all of these metrics in real time, giving your marketing team the visibility to act quickly — not wait for a monthly report. Learn more about how the Spoonity Intelligence layer works. Is Your Loyalty Program Ready to Become a Marketing Engine? If your rewards program is running but your retention metrics aren’t moving, the issue usually isn’t the program itself — it’s the marketing strategy behind it. Loyalty marketing requires the right platform, the right data connections, and the right automation layer to deliver personalized experiences at scale. Spoonity is a customer loyalty platform built specifically for restaurant chains, QSR operators, and multi-location retail brands. We don’t just launch programs — we design loyalty marketing strategies that are 100% customized to your brand, connected to your POS, and built to grow revenue over time.Ready to see what your program could look like as a revenue driver? Request a demo and talk to our team. Frequently Asked Questions about Loyalty Marketing What is loyalty marketing and how does it differ from a loyalty program? A loyalty program is the infrastructure — points, rewards, a member database. Loyalty marketing is the strategy that activates that infrastructure: segmentation, automated campaigns, personalized communication, and data-driven decisions. The program is the tool; loyalty marketing is how you use it to grow revenue. How do I know if my loyalty program is generating ROI? Track incremental revenue from members versus non-members, repeat purchase rates, and customer lifetime value over time. A well-run loyalty marketing program should show measurable improvement in all three within 90 days of launching structured campaigns. Spoonity’s intelligence dashboard is designed to surface exactly these metrics. What industries benefit most from loyalty marketing? Restaurant chains and QSR operators see some of the highest loyalty marketing ROI because of high visit frequency and large transaction volumes. Retail and service businesses with repeat-purchase dynamics also benefit significantly. The key condition: your customer visits often enough that a loyalty relationship is meaningful — typically, at least once per month. Does Spoonity work with our existing POS system? Spoonity integrates natively with the most widely used POS systems in the market, including Oracle, NCR Aloha, and PAR PixelPoint. See the full list of supported integrations. How long does it take to launch a loyalty marketing program with Spoonity? Timelines depend on the complexity of your POS integration and the number of locations, but most brands are live within weeks — not months. Spoonity’s managed loyalty approach means our team handles the configuration, onboarding, and campaign strategy so yours doesn’t have to start from scratch. What is managed loyalty? Managed loyalty means Spoonity operates as your loyalty marketing partner — not just a software vendor. We configure the platform, design the rewards structure, build your segmentation strategy, and manage ongoing campaigns. It’s loyalty marketing as a service, built for brands that want results without building an in-house loyalty team. Learn more about managed loyalty. --- ## Leveraging customer insights to boost loyalty URL: https://www.spoonity.com/leveraging-customer-insights-to-boost-loyalty/ Type: post Modified: 2026-08-04 Using customer insights to enhance loyalty is essential for a successful loyalty program. Businesses can gain valuable insights into customer behaviour, preferences, and potential future actions by utilizing data analytics. This data-driven strategy enables companies to create personalized experiences that encourage customers to return repeatedly. What are loyalty analytics? Loyalty analytics involves collecting, analyzing, and interpreting customer data from loyalty programs to uncover trends and patterns. By delving into this data, businesses can better understand: Customer behaviour: What products do they purchase? How often do they shop? What channels do they prefer? Engagement levels: How do they interact with your brand on social media, email, and other platforms? Demographic insights: What are their age, location, and income level? The benefits of leveraging loyalty analytics By implementing loyalty analytics, businesses get to know their customers better and reap numerous benefits: Identify high-value customers: Discover your most loyal customers and reward them accordingly. Predict customer behaviour: Anticipate future needs and preferences to stay ahead of the curve. Optimize marketing campaigns: Target customers with the right message at the right time. Enhance customer experiences: Personalize interactions and create memorable experiences. Increase customer retention: Build stronger customer relationships and reduce churn. Why predicting customer behaviour matters Predicting customer behaviour is a game-changer for businesses seeking long-lasting relationships and sustainable growth. By anticipating customer needs, businesses can: Personalize marketing: Tailor promotions and offers to individual preferences. Improve retention: Identify at-risk customers and implement targeted retention strategies. Increase ROI: Make data-driven decisions to optimize marketing spend. How to improve customer retention with data insights Maximizing the potential of loyalty analytics requires a structured approach. Following practical steps, you can turn customer data into actionable strategies that enhance engagement and boost retention. Here’s how to get started: Collect and organize data: Ensure all relevant data is captured and structured for analysis. Segment customers: Use AI to group customers into meaningful categories to address their needs better. Utilize predictive analytics: Identify trends and forecast behaviours. Implement data-driven strategies: Design targeted campaigns and loyalty offers. Overcoming common challenges While loyalty analytics offers tremendous value, businesses often need help implementing it. Understanding these challenges and preparing for them can make the process smoother. Let’s explore the common roadblocks and practical solutions: Data silos: Fragmented systems can limit visibility. Solution: Centralized data warehouse: Create a centralized repository to consolidate data from various sources. Data integration tools: Use tools to integrate data from disparate systems. Limited expertise: Teams may struggle with complexity in analytics. Solution: Hire data experts: Recruit data scientists or analysts with expertise in loyalty analytics. Train existing staff: Provide training and upskilling opportunities to existing team members. Turning data into action: Insights may lack clarity for decision-making. Solution: Clear communication: Effectively communicate insights to relevant stakeholders. Data visualization: Use visual tools to make data more understandable. A/B testing: Experiment with different strategies to measure their impact. Continuous monitoring: Track key metrics and adjust strategies as needed. Consider managed loyalty services: Services like Spoonity’s Managed Loyalty program can assist with data analysis, strategy development, and program implementation, freeing your team to focus on core business activities. By addressing these issues, you can unlock the full potential of your loyalty analytics program. Turning insights into action Loyalty analytics is a powerful tool for helping businesses drive growth and customer loyalty. By better understanding customers, predicting their behaviour, and personalizing experiences, you can create a competitive advantage. Ready to take the next step? Contact us to learn how loyalty analytics can transform your business. --- ## Blog URL: https://www.spoonity.com/blog/ Type: page Modified: 2026-08-04 --- ## Terms & Conditions URL: https://www.spoonity.com/terms-conditions/ Type: page Modified: 2026-08-04 By signing up for the Spoonity services or any of the services of Spoonity Inc. or its affiliates (“Spoonity”) you are agreeing to be bound by the following terms and conditions (“Terms of Service”). The services offered by Spoonity under the Terms of Service include various products and services to help you manage gift cards and loyalty services, whether online, in person, or both. Any such services offered by Spoonity are referred to in these Terms of Services as the “Services”. Any new features or tools which are added to the current Services shall be also subject to the Terms of Service.. Spoonity reserves the right to update and change the Terms of Service by posting updates and changes to the Spoonity website. 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Spoonity enables these features merely as a convenience and the inclusion of such features does not imply an endorsement or recommendation. --- ## Privacy Policy URL: https://www.spoonity.com/privacy-policy/ Type: page Modified: 2026-08-04 Welcome to the service provided by Spoonity Inc. (“Spoonity”, “we”, “us” and/or “our”). This Privacy Policy has been created to provide information about our company, our website and the services we provide (collectively, the “Services”) to our users (“you” and/or “your”). This Privacy Policy sets forth Spoonity’s policy with respect to information, including personally identifiable data (“Personal Data”), that is collected from users of the Services. INFORMATION WE COLLECT: When you interact with us through the Services: we may collect Personal Data and other information from you, as further described below: Personal Data That You Provide Through the Services: We collect Personal Data from you when you voluntarily provide such information such as when you register for access to the Services, use certain Services, contact us with inquiries or respond to one of our surveys. For example, we collect your name, phone number, email address, third party service login credentials, and the messages you send or receive through the Services. Wherever Spoonity collects Personal Data we make an effort to provide a link to this Privacy Policy. By voluntarily providing us with Personal Data, you are consenting to our use of it in accordance with this Privacy Policy. If you provide Personal Data, you acknowledge and agree that such Personal Data may be transferred from your current location to the offices and servers of Spoonity and the authorized third parties referred to herein located in the United States & Canada. Information We Collect When You Use our Services: When you use a loyalty or gift card we collect transaction information. This information includes the total amount of the transaction, transaction item details, where the transaction occurred and when it occurred. Non-Identifiable or Aggregated Data: When you interact with Spoonity through the Services, we also receive and store certain personally non-identifiable information. Such information, which is collected passively using various technologies, cannot presently be used to specifically identify you. Spoonity may store such information itself or such information may be included in databases owned and maintained by Spoonity affiliates, agents or service providers. We may use such information and pool it with other information to track, for example, the total number of visitors or users of the Services at your stores, the number of visitors to each page of our website, the domain names of our visitors’ Internet service providers, and how our users use and interact with the Service. Also, in an ongoing effort to better understand and serve the users of the Services, Spoonity may conduct research on its customer demographics, interests and behavior based on the Personal Data and other information provided to us. This research may be compiled and analyzed on an aggregate basis. Spoonity may share this non-identifiable and aggregate data with its affiliates, agents and business partners, but this type of non-identifiable and aggregate information does not identify you personally. Spoonity may also disclose aggregated user statistics in order to describe our services to current and prospective business partners, and to other third parties for other lawful purposes. In operating the Services, we may also use a technology called “cookies.” A cookie is a piece of information that the computer that hosts our Services gives to your browser when you access the Services. Our cookies help provide additional functionality to the Services and help us analyze Services usage more accurately. For instance, our Services may set a cookie on your browser that allows you to access the Services without needing to remember and then enter a password more than once during a visit to the Services. In all cases in which we use cookies, we will not collect Personal Data except with your permission. On most web browsers, you will find a “help” section on the toolbar. Please refer to this section for information on how to receive notification when you are receiving a new cookie and how to turn cookies off. We recommend that you leave cookies turned on because they allow you to take advantage of some of the Service’s features. OUR USE OF YOUR PERSONAL DATA AND OTHER INFORMATION Spoonity uses the Personal Data you provide in a manner that is consistent with this Privacy Policy. We use your Personal Data exclusively for the following purposes: offering you Spoonity and partner services, communicating with you, analyzing your provided data & activity to conduct research, confirmations, notifications of updates, providing access to promotions, advertising, invoicing, support, security alerts, technical administration. If you provide Personal Data for a certain reason, we may use the Personal Data in connection with the reason for which it was provided. For instance, if you contact us by email, we will use the Personal Data you provide to answer your question or resolve your problem. Also, if you provide Personal Data in order to obtain access to the Spoonity Services, we will use your Personal Data to provide you with access to such services and to monitor your use of such services. Spoonity and its subsidiaries and affiliates (the “Related Companies”) may also use your Personal Data and other personally non-identifiable information collected through the Services to help us improve the content and functionality of the Services, to better understand our users, and to improve the Spoonity Services. Spoonity and its Related Companies may use this information to contact you in the future to tell you about services we believe will be of interest to you. If we do so, each communication we send you will contain instructions permitting you to “opt-out” of receiving future communications. In addition, if at any time you wish not to receive any future communications or you wish to have your name deleted from our mailing lists, please contact us as indicated below. If Spoonity intends on using any Personal Data in any manner that is not consistent with this Privacy Policy, you will be informed of such anticipated use prior to or at the time at which the Personal Data is collected. Personal Data will be used in accordance with the requirements of the the Personal Information Protection and Electronic Documents Act and only to the extent necessary to achieve the above-mentioned purposes. OUR DISCLOSURE OF YOUR PERSONAL DATA AND OTHER INFORMATION Spoonity is not in the business of selling your information. We consider this information to be a vital part of our relationship with you. There are, however, certain circumstances in which we may share your Personal Data with certain third parties without further notice to you, as set forth below: Business Transfers: As we develop our business, we might sell or buy businesses or assets. In the event of a corporate sale, merger, reorganization, dissolution or similar event, Personal Data may be part of the transferred assets. Related Companies: We may also share your Personal Data with our Related Companies for purposes consistent with this Privacy Policy. Agents, Consultants and Related Third Parties: Spoonity, like many businesses, sometimes hires other companies to perform certain business-related functions. Examples of such functions include maintaining databases, sending emails and SMS messages, offering and developing certain features of the Services, and maintenance and security. When we employ another company to perform a function of this nature, we only provide them with the information that they need to perform their specific function. These third parties may match this data with information that they have previously collected about you under their own privacy policies, which you should consult on a regular basis. Legal Requirements: Spoonity may disclose your Personal Data if required to do so by law or in the good faith belief that such action is necessary to (i) comply with a legal obligation or assist government enforcement agencies, (ii) protect and defend the rights or property of Spoonity, Rewards Providers, or our users, (iii) act in urgent circumstances to protect the personal safety of users of the Services or the public, (iv) protect against legal liability; (v) protect Rewards Providers from fraudulent, abusive, or unlawful uses; or (vi) protect the security or integrity of the Services. With the Ability to Opt-Out: We do not share Personal Data with other third-party organizations for their marketing or promotional uses without your consent except as part of a specific program or feature for which you will have the ability to opt-out. We may offer contests that require you to take an action in order to receive a reward. This data is provided to the advertiser and you will always have the option to not participate. The Services will automatically send you email messages with updates and other information as part of the Services. You may stop receiving email messages from the Services generally by clicking unsubscribe on any of the emails sent to you. You may also opt-out of receiving email messages on the Spoonity website. If you opt-out of receiving email messages, you may not be able to use certain Services. YOUR CHOICES: You can use our website without providing any Personal Data. If you choose not to provide any Personal Data, you may not be able to use certain Services. EXCLUSIONS: This Privacy Policy does not apply to any Personal Data collected by Spoonity other than Personal Data collected through the Services. This Privacy Policy shall not apply to any unsolicited information you provide to Spoonity through the Services or any other means. This includes, but is not limited to, information posted to any public areas of the Services, such as public forums (collectively, “Public Areas”), any ideas for new products or modifications to existing products, and other unsolicited submissions (collectively, “Unsolicited Information”). All Unsolicited Information shall be deemed to be non-confidential and Spoonity shall be free to reproduce, use, disclose, distribute and exploit such Unsolicited Information without limitation or attribution. CHILDREN: Spoonity does not knowingly collect Personal Data from children under the age of 13. If you are under the age of 13, please do not submit any Personal Data through the Services. We encourage parents and legal guardians to monitor their children’s Internet usage and to help enforce our Privacy Policy by instructing their children never to provide Personal Data on the Services without their permission. If you have reason to believe that a child under the age of 13 has provided Personal Data to Spoonity through the Services, please contact us, and we will endeavor to delete that information from our databases. LINKS TO OTHER WEB SITES: This Privacy Policy applies only to the Services. The Services may contain links to other web sites not operated or controlled by Spoonity (the “Third Party Sites”). The policies and procedures we described here do not apply to the Third Party Sites. The links from the Services do not imply that Spoonity endorses or has reviewed the Third Party Sites. We suggest contacting those sites directly for information on their privacy policies. INTEGRATING THIRD PARTY SERVICES WITHIN THE SERVICES: One of the special features of the Service is that it allows you to enable various online third party services, such as social media and social networking services (“Third Party Services”), to be directly integrated into your Spoonity experience. To take advantage of this feature, we will ask you to provide us your username and password for the relevant Third Party Services. By enabling such Third Party Services, you are allowing us to pass your log-in information to these service providers for this purpose. When you add a Third Party Service account to the Service, we will collect your login information and other relevant information necessary to enable the Service to access that Third Party Service and your data contained within that Third Party Service. However, please remember that the manner in which Third Party Services use, store and disclose your information is governed solely by the policies of such third parties, and Spoonity shall have no liability or responsibility for the privacy practices or other actions of any Third Party Service that may be enabled within the Service. SECURITY: Spoonity takes reasonable steps to protect the Personal Data provided via the Services from loss, misuse, and unauthorized access, disclosure, alteration, or destruction. However, no Internet, email, mobile or other electronic transmission is ever fully secure or error free, so you should take special care in deciding what information you send to us in this way. ONLINE TRACKING: Spoonity does not respond to do not track signals submitted by web browsers. Third parties may collect personally identifiable information about your online activities over time and across different websites. OTHER TERMS AND CONDITIONS: Your access to and use of this Services is subject to Spoonity’s Term of Service and Conditions located at our website. CHANGES TO SPOONITY’S PRIVACY POLICY: The Services and our business may change from time to time. As a result, at times it may be necessary for Spoonity to make changes to this Privacy Policy. Spoonity reserves the right to update or modify this Privacy Policy at any time and from time to time without prior notice. Please review this policy periodically, and especially before you provide any Personal Data. This Privacy Policy was last updated on the date indicated above. Your continued use of the Services after any changes or revisions to this Privacy Policy shall indicate your agreement with the terms of such revised Privacy Policy. ACCESS TO INFORMATION; CONTACTING SPOONITY: To keep your Personal Data accurate, current, and complete, please contact us as specified below. We will take reasonable steps to update or correct Personal Data in our possession that you have previously submitted via the Services. Please also feel free to contact us at support@spoonity.com if you have any questions about Spoonity’ Privacy Policy or the information practices of the Services. --- ## Marketing Automation: Spoonity Data Triggers Relevant Marketing URL: https://www.spoonity.com/marketing-automation-loyalty-program-spoonity/ Type: post Modified: 2026-07-08 Turn Loyalty Data into Instant Action: Meet Our New Marketing Automation Capabilities As we explored in this month’s feature article, the secret to winning in loyalty marketing isn’t just collecting customer data—it’s reacting to it in real time. Calendar-based mass blasts are fading out, replaced by communications that respond directly to how your customers behave. To help you stay ahead, we are excited to share our new Marketing Automation capabilities. The best part? You don’t need complex integrations or a fresh setup. Your loyalty program data is already there in your Spoonity instance. This automation feature is simply the tool that turns that existing data into targeted emails that arrive at exactly the right moment. What You Can Access in Marketing Automation You can link a wide variety of triggers based on the specific actions, purchase histories, or habits of your loyalty program members to deliver highly personalized, automated emails: Behavioral Shifts: Automatically reach out when a customer’s habits change—like an automated ‘we miss you’ incentive sent precisely 14 days or 30 days after a customer’s last visit. Milestone Triggers: Automatically celebrate customer lifecycle events, driving timely engagement around birthdays, registration anniversaries, or newly achieved tier statuses. Instant Action Follow-ups: Trigger tailored emails immediately following a specific transaction, reward redemption, or feedback submission. What You Can Build: Real-World Use Cases To give you a preview of how this looks in practice, here are a few ideas of automated communications you can begin testing today to organize your audience and drive email engagement: 1. Smart Audience Management & Profile Enrichment Use automated background journeys to dynamically categorize your audience based on their actual habits so your email campaigns hit the mark every time: Preferred Product & Store Tagging Automatically tag a user based on what they buy most (e.g., tag them as “Quesadilla Lovers”) or their favorite location, allowing you to send hyper-targeted email promotions later. Dynamic Tier Tracking Automatically tag users who are “on the cusp” of moving from Silver to Gold status, triggering an email to encourage that extra purchase, and automatically remove the tag once they achieve the next milestone. New Member Tracking Tag new sign-ups instantly. If they haven’t spent their welcome balance after 15 days, keep them tagged for a follow-up email reminder; if they have, automatically update their tag to “Engaged.” 2. High-Impact Behavioral Email Journeys Trigger communications based on real-time events rather than a generic calendar grid: Conversion to Loyalty Membership Trigger an automated email to a guest user who just placed an order but hasn’t joined the loyalty program yet. Show them exactly how many points they could have earned on that specific transaction (e.g., “You could have earned 2,000 points on that $25 purchase!”). Smart Conditional Splits Go beyond a basic ‘one-size-fits-all’ path by using calculated Spoonity properties like recency (how long it’s been since their last order), averageSpend, totalSpent, tier, or preferredStore to split your journeys. This means you can automatically route a Silver tier member with a high average spend down a completely different email path than a Bronze member who only visits occasionally. Automated Win-Backs & Feedback If a customer leaves a negative review or rating, instantly tag them for a ‘Win-Back’ and trigger an immediate recovery email to patch the relationship. Welcome & First Purchase Rewards Instantly deliver welcome emails with active balances upon registration, or trigger a bonus points email the moment a member completes their very first order to turn them into true Brand Ambassadors. Frequently Asked Questions What is marketing automation in a loyalty program? Marketing automation in a loyalty program means sending emails automatically based on specific customer actions — like a visit, a redemption, or a birthday — rather than a fixed calendar schedule. Spoonity connects directly to your POS data to trigger these messages in real time. Do I need technical integrations to use Spoonity’s Marketing Automation? No. Your loyalty program data is already in your Spoonity instance. The automation feature uses that existing data directly — no new integrations, APIs, or developer work required. What types of behavioral triggers can I use? You can trigger emails based on last visit date, purchase history, tier status, reward redemptions, feedback submissions, registration date, and more. Spoonity also supports conditional splits based on properties like recency, average spend, total spend, and preferred store. How is Marketing Automation different from a regular email blast? A regular email blast goes to everyone at the same time regardless of behavior. Automation sends the right message to the right person at the right moment — for example, a win-back email exactly 14 days after a customer’s last visit, or a bonus points reward the instant a member completes their first order. What is the Next Generation Platform? The Next Generation Platform is Spoonity’s upcoming product expansion where the current Marketing Automation features will be fully built out and expanded. Customers can share feedback with the Product team to help shape its development. --- ## RFM Marketing in Loyalty Programs: Segment by Recency, Frequency, and Value URL: https://www.spoonity.com/rfm-marketing-loyalty/ Type: post Modified: 2026-06-18 The RFM model is a customer segmentation method that analyzes three variables: Recency (how recently a customer purchased), Frequency (how often they buy), and Monetary Value (how much they spend). Applied to loyalty programs, RFM enables brands to prioritize marketing actions based on actual customer behavior — rather than treating every member the same. What is the RFM Model and Why Does It Matter in Loyalty? RFM stands for Recency, Frequency, and Monetary Value. The model was developed in the direct marketing industry in the 1990s and is built on a straightforward premise: customers who bought recently, buy often, and spend more are significantly more likely to respond to your campaigns. In the context of a loyalty program, RFM transforms your member database from a list into an actionable asset. Instead of seeing ‘10,000 registered members,’ you see exactly who your brand ambassadors are, who is at risk of churning, and who has already gone silent. Research in customer retention consistently shows that retaining an existing customer costs between 5 and 7 times less than acquiring a new one. RFM tells you precisely where to direct that retention effort — and where not to waste it. The Three Dimensions of the RFM Model Each variable adds a distinct lens to customer behavior: Recency (R) — Measures how much time has passed since a customer’s last purchase. A guest who visited your restaurant three days ago is far more receptive to an offer than someone who hasn’t been in six months. Recency is consistently the strongest predictor of campaign response rates. Frequency (F) — How many times a customer has purchased within a given period. A guest who visits your QSR chain twice a week has a fundamentally different relationship with your brand than someone who comes once a month, even if their per-visit spend is similar. Monetary Value (M) — Total accumulated spend over the analysis period. This indicator helps you identify high-value customers: the segment where personalization and exclusive benefits generate the highest return on investment. The power of RFM lies in combining all three dimensions. A customer with high recency, high frequency, and high monetary value is your star customer. One with high frequency but low value might be a strong candidate for an upsell campaign. RFM gives a name to those differences so you can act on them systematically. How to Apply RFM Marketing in Your Loyalty Program Implementing the model doesn’t require complex infrastructure — but it does require organized transactional data. The basic steps: Extract the purchase history from your loyalty platform or point-of-sale (POS) system for a defined period, typically the last 12 months. Assign a score from 1 to 5 to each customer across each dimension (R, F, M). A 5 reflects the most desirable behavior: bought yesterday, buys every week, spends the most. Combine the three scores to create an RFM profile. A ‘555’ customer is your champion; a ‘111’ is a lost customer. Group profiles into actionable segments: Champions, Loyal Customers, At-Risk, Recent Newcomers, Lost. Design specific campaigns for each segment: exclusive rewards for Champions, reactivation incentives for At-Risk customers, win-back offers for Lost ones. A loyalty platform with built-in marketing automation can run these segmentations automatically — triggering a campaign the moment a customer falls into the ‘At-Risk’ category, without requiring your team to manually monitor the database. Key RFM Segments for Restaurant Chains and Retail While the model can theoretically generate up to 125 combinations (5³), QSR and retail operators typically work with five or six priority segments: Champions (555) — Bought recently, buy frequently, and spend the most. These are your potential brand ambassadors. The goal is to recognize them, give them early access to new products, and activate them as active referrers. Loyal Customers (X4X or X5X) — High frequency even if not always the highest ticket. They are the backbone of your customer base. The strategy is to keep them engaged through tiered benefits and personalized communication via channels like WhatsApp Business. At-Risk Customers (2–3 in R, high in F and M) — They used to buy frequently but haven’t been seen in a while. This is often your highest-ROI opportunity: they already know your brand; they just need a compelling reason to return. A personalized, time-limited offer typically performs well here. Promising Customers (4 in R, low in F and M) — Bought recently but haven’t yet formed a habit. This is the ideal moment to actively enroll them in your loyalty program and guide them toward their second and third purchase. Lost Customers (1 in R, any F and M) — Haven’t purchased in a long time. Win-back campaigns for this segment have lower response rates, but the cost of attempting recovery is still lower than acquiring a net-new customer from scratch. RFM and Data Intelligence: The Next Level The RFM model becomes significantly more powerful when paired with a data intelligence layer. Platforms like Spoonity Intelligences allow brands to cross-reference RFM scores with demographic profiles, product preferences, and purchase channel data — enabling even more precise segmentation. For example, knowing that your Champions purchase primarily on Friday evenings through your app — or that your At-Risk customers prefer to pay in cash in-store — completely changes the communication strategy and the channel through which you should reach them. Brands like Krispy Kreme Mexico have demonstrated that combining transactional data with personalized segmentation strategies produces measurable results in retention and purchase frequency. According to Harvard Business Review, a 5% increase in customer retention can grow profits by 25% to 95%. Frequently Asked Questions What does RFM stand for in marketing? RFM stands for Recency, Frequency, and Monetary Value. It is a segmentation model that classifies customers based on when they last purchased, how often they buy, and how much they spend. It is widely used in loyalty programs to prioritize marketing actions according to actual customer behavior. How do you calculate RFM for a restaurant or QSR chain? Extract the transactional history from your POS or loyalty platform (typically the last 6 to 12 months), assign a score from 1 to 5 to each customer across the three dimensions, and combine them into a profile. Most loyalty platforms with Business Intelligence capabilities calculate this automatically from purchase data. How often should you update your RFM analysis? It depends on your industry and typical purchase frequency. For restaurant chains and QSR operators, where recurrence can be weekly, a monthly or even biweekly update is recommended. In retail with less frequent purchases, a quarterly review is generally sufficient. Does Spoonity use the RFM model in its platform? Yes. Spoonity’s loyalty platform collects transactional data from each customer through integrations with leading point-of-sale systems — Oracle, NCR Aloha, PAR PixelPoint, and others — and allows brands to segment their customer base to design personalized campaigns. The Spoonity Intelligences tool provides the analytics layer needed to apply this type of segmentation at scale. The RFM model isn’t a magic formula — but it is one of the most efficient frameworks available for moving beyond one-size-fits-all marketing. The sooner you start segmenting, the sooner you can concentrate your marketing budget on the customers who actually drive growth. If you want to see how Spoonity can help you implement RFM analysis across your chain, request a demo. --- ## The Benefits of Marketing Automation for Restaurant Loyalty Programs URL: https://www.spoonity.com/marketing-automation-restaurant-loyalty-programs/ Type: post Modified: 2026-06-18 Marketing automation for restaurant loyalty programs allows chains to send personalized offers, trigger campaigns based on customer behavior, and track ROI — without manual effort. Platforms like Spoonity automate the full cycle: from onboarding new members to re-engaging churned customers across mobile, email, and WhatsApp. What Is Marketing Automation in Loyalty Programs? Marketing automation in loyalty programs is defined as the use of software to execute, manage, and optimize customer communications and rewards campaigns based on predefined rules or real-time behavioral data — with no manual intervention per campaign. For restaurant chains, this means a customer who hasn’t visited in 30 days automatically receives a win-back offer. A member who just hit a reward threshold gets a congratulations push notification. A first-time buyer receives a welcome sequence — all without a marketing team manually triggering each action. This is fundamentally different from batch-and-blast promotions. Automation responds to what customers actually do. The Core Benefits of Marketing Automation for Loyalty Higher retention without higher headcount. Automated re-engagement campaigns keep lapsed customers in the cycle. [STAT: insert verified industry stat on retention lift from automated loyalty campaigns here] Instead of reacting after churn, restaurants can set triggers that act before a customer goes cold. Personalization at scale. A QSR chain with 50 locations can’t manually segment thousands of members. Automation makes it possible to send the right offer — a birthday reward, a location-specific promotion, a high-frequency customer upgrade — to the right person at the right moment. Spoonity’s  Automation makes it possible to send the right offer — a birthday reward, a location-specific promotion, a high-frequency customer upgrade — to the right person at the right moment. Spoonity’s marketing automation platform is built specifically for this: connecting purchase data to campaign logic so every message feels intentional, not generic. Faster campaign execution. Campaign calendars that used to take days to build and QA can go live in hours. Marketing teams spend less time on execution and more on strategy. Measurable ROI per campaign. Every automated touchpoint generates data. Open rates, redemption rates, revenue per campaign — all trackable. This is the shift from marketing as a cost center to marketing as a measurable growth driver. How Marketing Automation Works Inside a Loyalty Program The engine behind automated loyalty marketing is behavioral triggers connected to a customer database. Here’s the basic flow: Customer action — a purchase, a sign-up, a period of inactivity, a birthday Trigger fires — the platform detects the event and matches it to a rule Message sends — via push notification, email, SMS, or WhatsApp Reward activates — points, discount, free item, or personalized offer Results logged — redemption, visit, revenue attributed to the campaign Restaurants using Spoonity’s loyalty platform can layer this logic across every customer segment — from new members to VIPs — through a single dashboard that connects to their POS in real time. The omnichannel component matters here. The benefits multiply when campaigns reach customers where they already are: in-app, on WhatsApp, via email. A customer who ignores a push notification might respond to a WhatsApp message the next morning. Common Mistakes Restaurants Make Without Automation Without automation, loyalty programs tend to fall into predictable traps: One-size-fits-all promotions. When every customer receives the same offer regardless of behavior, high-value customers feel undervalued and low-engagement customers get discounts they’d never redeem anyway.  Research from McKinsey shows personalization can deliver 5–8x higher ROI on marketing spend compared to generic campaigns. Delayed responses. Manual programs can’t react in real time. A customer who just placed their fifth order is at peak loyalty — if no reward triggers immediately, the moment passes. No visibility on what works. Without automated tracking, it’s nearly impossible to know which campaigns actually drive repeat visits versus which just cost margin.Chains that invest in automated loyalty marketing eliminate these gaps — and the operational drag that comes with managing campaigns manually across multiple locations. Frequently Asked Questions What is marketing automation in a restaurant loyalty program? It’s a system that automatically sends rewards, offers, and communications to loyalty members based on their behavior — without manual campaign management. When a customer reaches a point threshold, goes inactive, or celebrates a birthday, the platform triggers the right message at the right time. How does marketing automation improve customer retention for restaurants? By identifying at-risk customers early and triggering re-engagement campaigns before they fully lapse. Automated win-back sequences — a personalized offer sent after 30 days of inactivity, for example — recover customers who would otherwise be lost without any manual effort from the marketing team. Does a restaurant need a large customer base to benefit from loyalty automation? No. Automation delivers value at any scale, but the ROI accelerates as the customer database grows. Even chains with a few thousand loyalty members benefit from automated birthday campaigns, tier upgrades, and location-specific promotions that would be impossible to manage manually. If your restaurant chain is running a loyalty program on manual effort, you’re leaving retention on the table. Automation doesn’t replace your marketing team — it removes the repetitive work so they can focus on what actually moves the needle. Request a demo to see how Spoonity automates loyalty campaigns for QSR chains across LATAM and North America. --- ## Gamification in Loyalty Programs: Press play for engagement URL: https://www.spoonity.com/gamification-in-loyalty-programs-press-play-for-engagement/ Type: post Modified: 2026-06-18 In today’s competitive marketplace, filled with choices, businesses seek innovative strategies for customer loyalty. Traditional loyalty programs failing to ignite interest have led many companies to adopt gamification, revitalizing their engagement tactics. Gamification turns tasks into engaging experiences, thus fostering user behavior beneficial to businesses. Furthermore, with game-like features in loyalty programs, companies enrich the shopping experience and create an absorbing journey, deepening customer integration into the brand’s ecosystem. Statistical evidence: Quantifying the success of gamified loyalty programs Numerous studies validate the effectiveness of gamification, illustrating its capacity to boost customer engagement significantly: Incorporating gamified elements fosters increased participation and ignites competitive spirits. According to AmplifAI, businesses that incorporate gamified elements into their loyalty programs—like virtual badges, points, or exclusive benefits—experience a 22% surge in customer retention. These gamified incentives encourage customers to make repeat purchases, thereby bolstering customer loyalty. These statistics emphasize the substantial influence that gamification can exert on enhancing customer loyalty initiatives. Diverse perspectives on gamification: Evaluating multi-dimensional impact Strategizing for business victories: Gamification as a competitive edgeBusinesses leverage gamification to transform uninspiring loyalty programs into thrilling and interactive customer adventures, leading to greater engagement and increased revenue generation. Analyzing customer interaction with gamified features yields valuable data that can refine marketing strategies and product offerings. Customers’ delight: The entertaining twist in loyalty programsFrom the customers’ standpoint, gamified loyalty programs are more entertaining and engaging, turning the process of earning rewards into a tangible and enjoyable pursuit. This heightens their connection to the brand and solidifies a stronger sense of loyalty. A critical examination: Weighing the costs and benefitsCritics caution that an overemphasis on gamification can lead to prioritizing transient engagement over actual value. This, in turn, may weaken the brand’s core value proposition and cultivate fragile loyalty, easily shifting to competitors. Gamification best practices: Crafting a winning loyalty program To effectively embrace gamification in loyalty programs, brands need to: Set clear goals: Identify specific customer behaviors to nurture which should resonate with the company’s overarching goals. Simplicity is key: Gamification rules must be easy to understand to ensure broad participation. Hand out valuable incentives: Rewards should carry considerable value to keep customers interested and eager to participate. Adapt and evolve: Constantly refine gamification techniques based on customer feedback and data-driven insights. A Case in point: Dunkin’s strategic triumph Our groundbreaking work with brands like Dunkin’ showcases the power of gamified loyalty programs. Dunkin’ embarked on a journey with us to captivate their medium-loyalty customers through an inventive challenge: make two visits, double your points; stop by three times, triple them; and for those loyal enough to come four times, quadruple points awaited. This challenge wasn’t just a hit—it was a home run. Dunkin’ witnessed a remarkable conversion rate surge to over 13%, a testament to the effectiveness of gamification in converting casual patrons into devoted fans. Why Gamification Works The secret sauce behind gamification’s success lies in its ability to merge the thrill of achievement with tangible rewards. It’s a win-win: customers enjoy the excitement of advancing towards a goal, and businesses see a significant increase in engagement and loyalty. Plus, by offering progressively rewarding experiences, you’re not just encouraging repeat visits—you’re fostering a deeper emotional connection with your brand. Final thoughts The introduction of gamification within loyalty programs offers a promising solution to the contemporary challenge of fostering enduring customer loyalty. Moreover, by capitalizing on these strategies, businesses can craft captivating experiences that do more than retain loyalty—they significantly propel growth and market standing. Let’s level up your loyalty game Take advantage of the game-changing benefits of a gamified loyalty program. Contact a Spoonity loyalty expert today and start crafting an engaging, rewarding, and unforgettable loyalty experience for your customers. --- ## What Is a Loyalty Program? A Complete Guide for QSR & Retail Chains URL: https://www.spoonity.com/what-is-a-loyalty-program/ Type: post Modified: 2026-05-11 Short definition: what is a loyalty program A loyalty program is a structured system used by a brand to reward, recognize, and retain recurring customers through incentives, benefits, and personalized communication based on transactional data. Its purpose is to increase visit frequency, average ticket size, and customer retention, while converting loyal customers into Brand Ambassadors who advocate for the business. For multi-location chains in QSR, retail, and food service, a loyalty program is no longer a promotional tactic — it is the infrastructure that turns first-party customer data into predictable revenue growth. Why loyalty programs matter more than ever for multi-unit brands Acquiring a new customer costs anywhere from 5 to 25 times more than retaining an existing one, according to Harvard Business Review. For VPs of marketing managing chains across the US and LATAM, that gap translates directly into budget pressure every quarter when customer acquisition costs outpace organic growth. The Latin American loyalty market alone is projected to reach $5.09 billion in 2025, growing at a compound annual rate of 19.2%. North American and LATAM chains that haven’t built a loyalty infrastructure are not just missing a revenue lever — they’re ceding first-party data to competitors who have. A well-designed loyalty program answers three operational questions that every multi-unit brand needs to resolve: Who are your best customers actually? Not the top spenders once, but the repeat visitors. What drives them to return? Points, discounts, experiences, recognition. How do you turn them into advocates without scaling paid acquisition spend? The answer doesn’t come from intuition — it comes from transactional data pulled directly from the point-of-sale (POS) and activated through personalized campaigns across channels. Key data pointAccording to Sprout Social research, 85% of consumers would stick with a brand during a crisis if it has a history of transparency. A loyalty program isn’t just a revenue channel — it’s stability insurance for your business. How a loyalty program works, step by step Every modern loyalty program — whether points-based, tiered, cashback, or experiential — follows the same operational logic. These are the four pillars every marketing director should know before evaluating a platform: 1. Data capture at the point of sale The program connects to the POS (Oracle, NCR Aloha, PAR PixelPoint, etc.) through POS integrations and logs every transaction: what the customer bought, when, at which location, and for how much. Without this transactional foundation, any strategy becomes guesswork. 2. Segmentation and analysis The data is cross-referenced to identify patterns: frequent vs. occasional customers, at-risk accounts, high-ticket spenders, location preferences. This segmentation enables differentiated action — not blanket promotions that dilute margin. 3. Omnichannel activation Customers receive personalized communication through the channels they actually use: WhatsApp Business, email, mobile app, SMS, or push notifications. Every message responds to real behavior — not a generic campaign calendar. 4. Reward and measurement Customers redeem points, unlock exclusive benefits, or receive personalized offers. Every interaction is measured in real time to adjust strategy: which promotion works, which doesn’t, and how much each adjustment lifts visit frequency. Types of loyalty programs: which model fits your chain Not every program structure works equally well for every business. These are the most common models deployed by QSR, retail, and food-service chains across the US and LATAM: TypeHow it worksBest forPoints-basedCustomers earn points on every purchase and redeem them for products or discounts.Cafés, QSR, retail with high-frequency purchases.TieredCustomers move up through levels (Silver, Gold, Platinum) and unlock richer benefits.Premium brands, high-ticket retail, recurring services.CashbackCustomers earn back a percentage of spend as credit toward future purchases.Mid-to-high ticket retail, e-commerce, delivery.SubscriptionCustomers pay a recurring fee for continuous exclusive benefits.Cafés (unlimited coffee), premium QSR, recurring services.Hybrid / GamifiedCombines multiple models with challenges, badges, and surprise rewards.High-frequency brands with younger customer base (QSR, cafés). Model selection depends on three factors: typical purchase frequency, average ticket size, and operational digital maturity. A points program doesn’t deliver the same ROI in a coffee chain (high frequency) as it does in an auto dealership (low frequency, high ticket). Measurable benefits of a loyalty program for your chain Beyond brand narrative, a well-executed loyalty program delivers concrete numbers. These are the KPIs to expect when evaluating ROI: Higher visit frequency: enrolled customers visit 1.5x to 3x more often than non-members. Higher average ticket: active members tend to spend 10% to 30% more per transaction. Stronger customer retention: well-managed programs in LATAM and North America routinely report retention rates above 50%. First-party data ownership: in a post-cookie world with tightening privacy regulation, owning your customer data base is a strategic asset. Lower acquisition dependency: recurring customers don’t require constant paid media investment. Krispy Kreme Mexico Krispy Kreme Mexico deployed a digital loyalty program and reached 100,000 registrations in 100 days, converting store traffic into an activatable customer database for personalized promotions and seasonal campaigns. Common mistakes when launching a loyalty program (and how to avoid them) The difference between a program that drives revenue and one that gets quietly shelved isn’t technology — it’s strategy. These are the most frequent failure modes we see across North American and LATAM chains: Confusing promotions with loyalty A recurring BOGO isn’t a loyalty program — it’s a discount. Loyalty rewards repeat behavior; promotions attract any opportunistic buyer. Both can coexist, but they are not the same tool and shouldn’t share the same budget line. Not connecting the program to the POS If your program lives in an isolated app with no POS integration, you lose the most valuable signal: what the customer actually bought. Without transactional data, personalization is impossible and your insights are limited to self-reported behavior. Designing rewards that don’t move the needle Points that take months to redeem, benefits too small to notice, or a catalog disconnected from customer preferences kill engagement. Rewards must be attainable, desirable, and consistent with the brand’s value proposition. Launching without a continuous activation strategy A loyalty program isn’t launched — it’s operated. Without a campaign calendar, active segmentation, and data-driven iteration, even the best initial design becomes irrelevant within months. Frequently asked questions about loyalty programs What’s the difference between a loyalty program and a rewards program? The terms are used interchangeably in most markets, but there’s a strategic distinction. A rewards program typically focuses on the transactional side — earn points, redeem for a benefit. A loyalty program is broader: it includes rewards but also personalized communication, tiered recognition, exclusive experiences, and data-driven segmentation. In practice, most modern loyalty programs include a rewards component as one of several mechanics. How much does it cost to implement a loyalty program? Investment varies based on chain size, number of locations, POS integration complexity, and reward model. Professional platforms are typically priced as a monthly license plus an initial setup fee. ROI is measured through lift in visit frequency, ticket size, and retention rate — not operational cost alone. For multi-unit brands with 10+ locations, payback periods of 6 to 12 months are common. Which businesses need a loyalty program? Any business with repeat customers benefits from a loyalty program. The highest-impact cases are QSR chains, cafés, full-service restaurants, retail, gas stations, gyms, and any multi-location brand with at least 10 locations or a recurring customer base. In low-frequency businesses (like auto dealerships), loyalty works better as a referral engine than as a traditional points system. How is the success of a loyalty program measured? Key indicators include: enrollment rate of new customers, active member percentage (users who engage at least once per month), lift in visit frequency and ticket size between members and non-members, retention rate, and ROI of personalized campaigns. A healthy program shows steady growth in these indicators during the first 6 to 12 months. Can you run a loyalty program without a dedicated mobile app? Yes. While mobile apps are a common choice, many chains across the US and LATAM run successful programs through WhatsApp Business, digital cards in mobile wallets, QR codes at the POS, or social media integrations. The platform matters less than the connection between transactional data and personalized customer communication. How long does a loyalty program take to produce results? Initial adoption indicators (enrollments, first activity) appear within 4 to 8 weeks of launch. Measurable lift in visit frequency and ticket size typically emerges between months 3 and 6. Long-term effects on retention and customer lifetime value consolidate from month 12 onward, provided a continuous activation strategy is in place. How to get started: next steps for your chain A loyalty program is no longer an optional project for chains that want to grow in competitive QSR and retail markets — it’s the strategic foundation on which every modern marketing, retention, and growth plan is built. The distance between the brands leading their categories and the ones fighting for share increasingly comes down to the quality of their relationship with existing customers. If your chain operates 10+ locations, runs on an integrable POS, and has a clear growth target, now is the time to evaluate a professional loyalty platform. Spoonity designs fully personalized loyalty strategies for restaurant, QSR, and retail brands operating across North America and LATAM, with native integrations into the major POS systems in the market. --- ## Contact URL: https://www.spoonity.com/contact/ Type: page Modified: 2026-04-08 Get In Touch Ready to step into the future of loyalty? Fill out the form below and start growing your business with Spoonity. Support For our current customers looking for support. Be sure to email us at support@spoonity.comPartners For resellers and technology providers wanting to partner with us, we invite you to discover our mutually beneficial partnerships. Support For our current customers looking for support. Be sure to email us at support@spoonity.com Partners For resellers and technology providers wanting to partner with us, we invite you to discover our mutually beneficial partnerships. Get In Touch Ready to step into the future of loyalty? Fill out the form below and start growing your business with Spoonity. --- ## 500,000 Transactions at Bridgehead Coffeehouse! URL: https://www.spoonity.com/500000-transactions-at-bridgehead-coffeehouse/ Type: post Modified: 2026-03-25 We’re happy to announce a significant milestone for one of our favourite clients. Today Bridgehead Coffehouse passed 500,000 completed transactions in under 4 months of running the Spoonity loyalty and quick pay system at 15 locations across Ottawa. That’s close to 2,500 transactions per day in which customers scanned in with a card, fob or mobile app and spent money, earned points, or reloaded their account. The system has proven to be a phenomenal success and we congratulate Bridgehead on a note-worthy milestone. Next up: 1,000,000! Thanks to @SpoonityInc for helping us reach 500,000 transactions in under 4 months with our new rewards program! — Bridgehead (@Bridgehead) January 9, 2014 --- ## Loyalty Pricing URL: https://www.spoonity.com/loyalty-pricing-2/ Type: page Modified: 2026-02-27 Casos de éxito Testimonios reales de marcas que confían en Spoonity Conoce cómo distintas marcas han potenciado su fidelización y la experiencia de sus clientes con la plataforma Spoonity. Sweet & Coffee El equipo de Sweet & Coffee comparte cómo su programa de lealtad con Spoonity fortaleció la relación con sus clientes y se convirtió en una herramienta clave para su crecimiento. https://www.youtube.com/watch?v=i0Tdbg8lFxohttps://www.youtube.com/watch?v=SKXWSd7QIDU Moshi Moshi Dora Picazo explica cómo Moshi Moshi implementó el programa de fidelidad de Spoonity para conectar directamente con sus clientes y potenciar su experiencia digital. Potencia la fidelización de tu marca como estas empresas Miles de negocios en LATAM impulsan su crecimiento con Spoonity. Agenda una demo para descubrir cómo fortalecer la relación con tus clientes, aumentar las visitas y mejorar tus resultados. Incluye: Plataforma flexible y fácil de usar Reportes detallados y analítica avanzada Integración con POS líderes Programas de lealtad personalizados Resultados comprobados en fidelización y crecimiento Solicita tu demo gratuita --- ## Spoonity Intelligence URL: https://www.spoonity.com/spoonity-intelligences/ Type: page Modified: 2026-02-25 Spoonity Intelligence: AI‑Powered Loyalty Analytics Business intelligence to build loyalty with artificial intelligence Spoonity Intelligence is a Business Intelligence system that transforms your data into strategic information to enhance customer loyalty and grow your business.  With an intuitive interface and artificial intelligence‑based technology, Spoonity Intelligence lets you analyse your customers’ behaviour, segment them by loyalty levels and uncover key opportunities to optimise your marketing and retention campaigns. Spoonity Intelligence is a Business Intelligence system that transforms your data into strategic information to enhance customer loyalty and grow your business.  With an intuitive interface and artificial intelligence‑based technology, Spoonity Intelligence lets you analyse your customers’ behaviour, segment them by loyalty levels and uncover key opportunities to optimise your marketing and retention campaigns. AI‑Driven Segmentation Gain a deeper understanding of your customers through AI‑powered segmentation. Spoonity Intelligence uses advanced algorithms to classify customers into different loyalty levels, letting you personalise campaigns and maximise engagement. Gain a deeper understanding of your customers through AI‑powered segmentation. Spoonity Intelligence uses advanced algorithms to classify customers into different loyalty levels, letting you personalise campaigns and maximise engagement. Lifecycle‑based customer marketing Design campaigns tailored to each stage – retention, upsell or reactivation – and increase engagement with precise actions using Spoonity Intelligence to connect with your customers at every phase. Design campaigns tailored to each stage – retention, upsell or reactivation – and increase engagement with precise actions using Spoonity Intelligence to connect with your customers at every phase. Loyalty Programme Performance Analysis Track the success of your loyalty program with key metrics such as Lifetime Value (LTV), retention rates, and cohort trends. Gain actionable insights to fine-tune your strategy and maximize customer retention and revenue. And this is just the beginning—Spoonity Intelligence will continue to evolve with new features Book your demo Customer Feedback, Simplified and Actionable With the NPS Dashboard in Spoonity Intelligence, you can monitor your Net Promoter Score (NPS), identify key feedback trends and understand what your customers value most—all in one platform Gain insights such as: How satisfied are your customers with your service? A clear view of promoters and detractors. Trending feedback keywords to shape your strategy. Unlock the Power of Loyalty Segmentation Not all customers are the same, and that’s where Spoonity Intelligence makes a difference. Our Loyalty Segmentation Dashboard helps you identify your most loyal customers, at-risk users, and all other users. With AI-powered insights, you can: Target high-value customers with tailored offers for maximum ROI. Re-engage at-risk customers before they churn. Optimize loyalty strategies to boost engagement and sales. Put your data to work by understanding exactly who your customers are and how to activate them effectively. Segmented campaigns in seconds Take your marketing campaigns to the next level with Spoonity Intelligence and its Segment Builder. Filter your customer base by key attributes such as purchase frequency, loyalty level or product preferences. With Segment Builder, you can: Identify high‑value customers for personalised offers. Target inactive customers to reactivate them and boost sales. Design smarter and more effective strategies with ease Don’t leave your campaigns to chance; use automated AI-powered segmentation to maximize your results. Book your free demo and get started today --- ## 9 Ways to Drive Customer Relationships Through Rewards URL: https://www.spoonity.com/9-ways-to-drive-customer-relationships-through-rewards/ Type: post Modified: 2026-02-17 In a world of limitless options, it is imperative that you are able to get your customers coming back to your business. Whether you have a loyalty program or not, you need to build long-term relationships with your customers to ensure future growth. Losing Customers is Extremely Costly It costs five times more to acquire a new customer than to retain an old one. If you already have an audience for your products, it’s much easier to get them to love what they’re purchasing than to convince someone new to try it out. Current customers are the future lifeline of your business, and you certainly don’t want to lose out. Customers Love Rewards People enjoy feeling appreciated. Food service businesses are incredibly customer-centric, and understanding how to make your customers feel valued will win you major points. 9 ways are highlighted below to help you build better relationships with your customers. --- ## Deliverect Integration URL: https://www.spoonity.com/deliverect-partner/ Type: page Modified: 2026-02-17 Fidelización y Automatización para Deliverect Fidelización conectada a tus pedidos online Integra pedidos y lealtad en un solo ecosistema para impulsar la recompra y mejorar la experiencia del cliente. Diseñado para cadenas que buscan Fidelización y Automatización Spoonity y Deliverect integran pedidos, lealtad y marketing en un solo ecosistema. Perfecto para QSR, coffee shops, FSR y cadenas de alto volumen. Pedidos y lealtad totalmente integrados Centraliza tus pedidos digitales con Deliverect y conéctalos con los programas de lealtad de Spoonity para una operación más rápida y consistente en todas tus sucursales. Unifica todos tus canales digitales Centraliza tus pedidos en un solo lugar para operar más rápido y sin errores. Integra acumulación y redención de puntos Conecta la fidelización con cada pedido para reforzar la recompra. Reduce errores operativos y tiempos de preparación Alinea pedidos y cocina con procesos más eficientes y precisos. Mejora la eficiencia en cocina y mostrador Optimiza la entrega y el servicio en cada sucursal. Fidelización conectada a tus pedidos online Spoonity se integra con Deliverect para que tus clientes acumulen y rediman beneficios dentro del mismo flujo de pedido digital, conectando lealtad y operación sin fricción en tus canales online. Negocios que usan Spoonity y Deliverect Las cadenas que operan con Deliverect aprovechan la integración con Spoonity para conectar su operación digital con programas de lealtad avanzados, impulsando más compras repetidas, mayor ticket promedio y una experiencia multicanal unificada. Deliverect + Spoonity: una integración que impulsa crecimiento Conecta pedidos y lealtad en tiempo real para mejorar la eficiencia y la experiencia del cliente. Tecnología que une pedidos y fidelización Spoonity y Deliverect se integran para unificar pedidos, datos de clientes y beneficios de lealtad en un solo flujo digital. Esta conexión permite a las cadenas operar con mayor eficiencia, entregar experiencias consistentes en todos los canales y aprovechar información clave para impulsar la retención y el crecimiento. Consigue la mejor lealtad para ambos mundos. Consigue la mejor lealtad para ambos mundos. Contrata Spoonity ahora --- ## Our Loyalty Platform URL: https://www.spoonity.com/our-loyalty-platform/ Type: page Modified: 2026-02-06 Our Loyalty Platform Increase yourrevenues throughjoyful customers We love helping you bring joy to every customer experience – the kind of joy that fuels loyalty and drives up sales. The future of loyalty Spoonity’s loyalty platform is designed to accommodate your food and beverage business now, and evolve with you as your brand grows. We believe the future of loyalty is deeply rooted in insightful data, analytics, artificial intelligence and machine learning. A complete loyalty solution Taking a holistic approach to your loyalty program, we analyze every aspect of your business as we design the strategy, equip you with the right tools and empower your restaurant to improve the customer experience at every touchpoint. Rewards Program Meet and exceed customer expectations with attractive rewards. Read more Loyalty Analytics Understand who your loyal customers are and what drives them. Read more Marketing Automation Use insightful data and key metrics to fuel effective marketing campaigns. Read more Managed Loyalty We can run your loyalty platform on your behalf to help you optimize results. Read more Gift & eGift Card Spread the word, incentivize new walk-ins and increase immediate cash flow. Read more Mobile Loyalty Apps Put your loyalty platform at your customers’ fingertips for heightened adoption. Read more Turn your loyal customers into brand promoters A brand promoter is a step up from the recurring customer. It’s someone who loves your restaurant, frequents your locations often and tells their friends to try it too. Spoonity helps you turn loyal customers into brand promoters, and for quick-serve restaurants that use Spoonity, this translates into growth. Omnichannel loyalty Wherever your customers are, we’re there too. Spoonity’s solution gives your brand a strong presence in the physical and digital worlds. We help you create a joyful customer experience across every channel by making the platform simple and intuitive. Consistency in customer interactions, both online and in-store, means that they always know what to expect, and your restaurant always delivers. The road to growth From defining your loyalty strategy early on to optimizing your campaigns based on customer insights years down the road, Spoonity is there with you every step of the way. Onboarding First, we bring you onboard by following a well-defined plan. It won’t be long before you and your team know exactly what to expect in the first 90 days. Max: 90 days Loyalty roadmap Once your program is up and running, we help you make it a huge success. Our loyalty roadmap is here to guide you in the months ahead. On the road to growth, you can always count on Spoonity to be your dedicated partner. Frequently Asked Questions Is Spoonity a customer engagement tool? Absolutely! Spoonity collects customer data to understand people’s purchasing behaviors. Using this information, Spoonity’s omnichannel tools allow merchants to better serve customers’ needs and wants across all channels, both online and in-store, strengthening customer engagement with the brand. How do Spoonity’s loyalty programs improve the customer experience? Spoonity´s loyalty programs help merchants improve the customer experience by collecting data about customer preferences and behaviors. This data is then used to personalize offers and recommendations, making interactions more relevant and meaningful. How can I be sure my loyalty program will be effective and drive repeat business? An effective loyalty program should be simple and easy to understand. Spoonity offers a variety of user-friendly rewards programs that are flexible and intelligent, enabling your customers to easily redeem their earned rewards so they keep coming back for more. How do I calculate the ROI of my loyalty program? The simplest way to estimate the return on investment of your loyalty program is with this formula: ROI = [(Net Program Benefits – Program Costs) / Program Costs] * 100 Where: Net Program Benefits = Incremental Revenue + Cost Savings Program Costs = Total Expenses Related to the Loyalty Program How can Spoonity help me increase my average order size? Spoonity loyalty programs enhance word-of-mouth marketing. Satisfied customers who benefit from loyalty programs are more likely to recommend the brand to others, becoming brand ambassadors and promoters who actively bring new customers in. It’s also a proven fact that regular customers tend to visit more frequently and spend more year over year. Can the Spoonity loyalty platform help me hyper-personalize my communications with customers? Spoonity’s loyalty platform has a powerful segmenting tool that allows you to group and target users for marketing and promotional purposes. First, you segment your loyal customers based on several criteria such as Loyalty Level, Potential or Lifecycle Stage. By personalizing your communications to each specific micro-segment, you can enable smarter, more compelling offers and promotions. How does Spoonity’s loyalty platform use Artificial Intelligence (AI)? Artificial Intelligence (AI) plays a significant role in Spoonity´s modern loyalty programs, enhancing their effectiveness and personalization. Spoonity leverages AI to give merchants powerful metrics and capabilities, including Predictive Analytics and Experience Personalization. How does Spoonity turn loyal customers into Brand Ambassadors? Do you remember the last time your friend invited you for coffee at that beautiful place? The oldest yet most effective marketing channel is word-of-mouth. As customers fall in love with your products and become loyal to your brand, they also start recommending your business to friends and family. This free marketing lets you spread your brand joy far and wide. What is Spoonity´s consulting service called Managed Loyalty? Our Managed Loyalty service gives you a Loyalty Expert Consultant, a Strategy & Execution Coordinator, a Data Analyst and a Machine Learning Specialist who help you make the most of your program by optimizing your marketing campaigns, designing the right loyalty strategies to be executed at the right time, and increasing your profits in the process. What are the key benefits of Managed Loyalty? Merchants who rely on Spoonity to manage their loyalty programs experience an increase in average order value (AOV) within their current customer base. Merchants also save time and resources, giving them the ability to focus on their core business while Spoonity’s loyalty specialists improve the performance of their rewards program. Should I build or buy a rewards program? Deciding between building a custom rewards program or buying an existing solution depends on several factors. The three most important things to consider are:   Time and Resource EfficiencyPurchasing an existing solution like Spoonity saves time and resources because it’s ready to implement. This can be advantageous if time-to-market is a priority. Expertise and SupportEstablished solutions like Spoonity come with built-in expertise and dedicated support teams, ensuring smoother implementations and ongoing maintenance. This saves you from many potential design and implementation pitfalls. Integrations, Customization and Features  Spoonity’s loyalty platform is seamlessly integrated into your existing systems, including POS software and online ordering platforms, so it’s easy to optimize data collection and utilization. Spoonity also gives you complete customization capabilities to fit your brand’s unique needs and customer base. And you have control over every aspect, ensuring alignment with your specific objectives and enjoyment of functionalities such as Loyalty Analytics and Marketing Automation that cover all of your requirements. What customer insights can Spoonity offer me? Our platform can provide you with data about when and where your customers like to shop, who your most valuable and profitable patrons are, their demographics, whether they purchase SKUs or not, what your best-performing items are, and which clients you can grow. Take a look at our Loyalty Analytics solution. How secure is Spoonity? Our software is PCI DSS-compliant. It also has built-in measures that prevent fraudulent activities among your employees, customers and within your place of business. Do you offer POS integration? Yes, absolutely! Spoonity already offers seamless integration with a variety of point-of-sale providers. For a complete list of POS systems and other partners we integrate with directly, you can check out this link. Can we migrate our existing loyalty program to Spoonity? Yes, we frequently migrate programs that already exist over to Spoonity. Do I need a tablet? A tablet is only necessary when handling online and mobile ordering. Do I need a barcode scanner? Not necessarily. Even without it, Spoonity gives you the ability to identify patrons by their phone numbers. Is there a setup fee? Yes, it varies depending on what level of customization you need. Do you offer customer support? We’re happy to help, no matter what you need. In fact, our excellent customer service is one of the things that makes Spoonity such a fantastic digital loyalty platform. Is everything branded for my business? Yes, our rewards programs and gift cards for quick-serve restaurants are 100% personalized to your business. How much do campaigns cost? We offer unlimited email campaigns for free. Push notifications and in-app campaigns are also included and unlimited ( these are excellent ways to boost your restaurant’s customer loyalty). See more Make the most of your brand’s success with a powerful loyalty solution. Make the most of your brand’s success with a powerful loyalty solution. Get Started --- ## Other integrations URL: https://www.spoonity.com/other-integrations-loyalty-pos/ Type: page Modified: 2026-02-06 Other Integrations Integrations that ease restaurant loyalty programs The Spoonity API has been expertly developed with the quick-serve food and beverage industry in mind. Becoming an effortless extension of your current operations, Spoonity makes loyalty easy. Partnering with leading POS systems Because we are a preferred partner and highly experienced in the space, Spoonity is the loyalty program of choice for many brands already using industry-leading POS systems. Powered by Oracle, Micros RES 3700 is a stable, reliable, and secure point of sale (POS) system leader in the hospitality industry. Read more Oracle Simphony POS is built for complete restaurant management and powers some of the most successful global quick-service restaurant chains. Read more NCR Aloha POS is a leading point of sale that creates modern guest experiences through contactless technology in the restaurant space. Read more PAR PixelPoint is an advanced, versatile and flexible POS software that is configurable to meet SMBs and global franchisees needs. Read more Clover is a cloud-based Android point of sale platform that allows restauranteurs take orders, accept payments and manage their team. TCPOS is Zucchetti’s POS technology provider for the hospitality industry. It offers omni-functional solutions for in-store and mobile ordering. Revel is a cloud POS built for multi-location restaurant growth. Revel has open API for easier integrations. ICG FrontRest POS Software is designed for use on touch screens. Its interface is very intuitive and easy to use without sacrificing any functionalities. Maitre’D is a feature-rich POS solution that works in all environments such as fine and casual dining, quick service, hotels and bars. POSitouch is a cloud-based restaurant POS platform. It offers POS solutions for sales reporting, time and attendance, labor scheduling and inventory control. UniversalPOS QuickService designed for fast food, nightclubs and lounges, will help you increase revenue and control costs. Infor POS, a point of sale cloud solution, helps restaurants of all sizes to streamline restaurant operations and serve guests better. Xperio point-of-sale (POS) solutions for restaurants include touchscreen cash registers and solutions for mobile phones and tablets POSKING has a user-friendly design with highly detailed menu item modifiers. Making sure it’s simple to operate and always ahead of your customers’ requests. Zetus allows restaurants to maintain an accurate view of inventories across all branches and monitor the movements of each input with each sale processed. Smart Restaurant by Grupo Telnet is a comprehensive solution for the complete and efficient administration of any business in the food and beverage industry. MyBusiness POS is the point-of-sale system that will make your life easier, from managing restaurant stocks to tracking online and in-store sales. See more Integrating with online ordering, payment gateways, marketing tools and developers Whatever online ordering, payment gateway or marketing tools you already have in your arsenal, chances are Spoonity integrates with those too, giving you one cohesive and holistic solution. Online Ordering Payment Gateway Marketing Developers Acquired by Oracle, GloriaFood takes online orders for pickup, delivery, and tableside service from a simple, elegant mobile app. Read more MOBI offers a powerful multi-channel guest experience as it enables patrons to purchase directly across multiple channels while increasing margins. Zuppler is a complete and branded online ordering solution for restaurants and caterers with multi-locations. Ordering is a multi-store, all-in-one online ordering and logistics platform that your users and team will love. Start with a free trial. Justo helps restaurants and stores take direct orders and achieve bigger margins. Justo has a strong presence in Mexico and Latin America. Stripe is a payment processing platform that uses APIs to accept credit cards, manage subscriptions, send money, and run a marketplace in 135+ currencies. Read more Through their acquisition of Paymentez, Nuvei provides direct connectivity in eleven Latin American countries, including Mexico, Ecuador, and Argentina. Read more Formerly First Data, Fiserv lets you take online, in-store and on-the-go payments. If you use Clover POS, this is your preferred payment gateway! Read more Moneris offers debit and credit card payment processing solutions to restaurants all across Canada. Read more Global Payments is a complete worldwide commerce ecosystem for businesses of all types and sizes. Read more PayPhone is an app that quickly allows you to charge with a card and digital cash or as simple as scanning a QR code. Read more Vantiv’s commerce technology is integrated into a broad set of point-of-sale systems, reaching merchants through an extensive partner network. Read more Plug’n Pay creates cost transparency and equips customers to “comparison shop” among payment types. Read more Bambora, now Worldline, is one integration to unlock the latest in online payments and bank-to-bank payment methods across North America. Read more AWS is a complete solution offering, from networking and deployment services to content delivery and storage. We use AWS to lower your push notifications cost. Read more MailChimp is the ideal email service provider for QSR owners, and it’s in fact, the largest email service provider out there. Read more Mandrill is a delivery API for the MailChimp email platform. It’s the ideal way to send data-driven emails to your customers. Read more Blank Space is a Canadian developer delivering high-quality, affordable mobile apps, websites, and wearable development managed completely end-to-end. Read more RealDecoy helps B2B and B2C organizations maximize their investments in digital commerce, site search and data insight. Read more Synergo Group design, architect, code, and integrate solutions to reach your business goals within your time and budget. Read more SBMTech offers outsourced Managed Services Solutions and support solutions to small and medium-sized businesses. Read more Forming a powerful alliance By implementing a loyalty program that is already designed to integrate beautifully with your existing platforms and apps, you empower your business with greater revenue, aseamless customer and employee experience, and more long-term success. By implementing a loyalty program that is already designed to integrate beautifully with your existing platforms and apps, you empower your business with greater revenue, a seamless customer and employee experience, and more long-term success. Attract new customers Improve your value proposition to customers through smooth integrations with payment apps and POS systems that enable you to offer fast, hassle-free purchases and extreme convenience that make it impossible to go elsewhere. Attract new customers Improve your value proposition to customers through smooth integrations with payment apps and POS systems that enable you to offer fast, hassle-free purchases and extreme convenience that make it impossible to go elsewhere. Boost client loyalty When you have a well-implemented POS mobile loyalty platform to offer your customers, they want to keep coming back because there are no line-ups, improved service, happier employees and satisfying rewards. Boost client loyalty When you have a well-implemented POS mobile loyalty platform to offer your customers, they want to keep coming back because there are no line-ups, improved service, happier employees and satisfying rewards. Save and earn more money Losing a customer is 10 times more expensive than attracting a new one – that’s why the Spoonity POS-integrated mobile loyalty solution is designed to help you retain your customers for life. Save and earn more money Losing a customer is 10 times more expensive than attracting a new one – that’s why the Spoonity POS-integrated mobile loyalty solution is designed to help you retain your customers for life. Expanding your brand outside the US Thinking of bringing your brand to Latin America? We’re the ideal loyalty partner for you, with multiple years of experience locally serving the LATAM market, from Mexico to Argentina. In addition to English, Spoonity’s plugin, dashboard, and training documentation are also available in Spanish. Become a dedicated partner Are you a software provider? Make your platform stand out from the rest by fully integrating it with a cutting-edge digital loyalty solution. You can add value for your merchants, give your app more exposure and earn additional commission on the Spoonity sales you make. Learn more about our Partners Program! Curious about how Spoonity integrates with your POS or preferred apps?Curious about how Spoonity integrates with your POS or preferred apps? Get in touch --- ## Rewards programs URL: https://www.spoonity.com/rewards-programs/ Type: page Modified: 2026-02-06 Rewards Programs Gain up to 40% growth in customer frequency and spend Our custom-built Rewards Programs are designed to give your customers an exceptional experience every time they walk through your doors. Customize rewards according to customer profiles No two brands are the same. Neither are their customers. By providing a suite of rewards options, you can customize your program in ways that ensure your customers are always excited and ready to come back for more. Tier programs Motivate purchases with different rewards according to tiers such as Gold, Silver and Bronze. Points programs Let customers accumulate points and then redeem with a catalog of rewards to choose from. Cashback When customers accumulate points or reach a new tier, offer cashback rewards to go against future purchases. Coupons Initiate new product buys through coupons that must be used by a certain date. Create attractiveearn-and-redeem rules Keep it simple. The easier it is for your customers to earn points and redeem rewards, the more likely they are to use your program, continue visiting your locations and become the loyal patrons who positively impact your bottom line. Events Define earning events to accumulate rewards. Welcome your customers with points or benefits when they register for your program. Consider rewarding them after each purchase and when they reach the next loyalty tier. You can even honour loyalty members on their birthdays with a free side of fries! Criteria Influence purchasing behavior with custom criteria. Encourage customers to buy certain products according to specific dates or restaurant branches. Personalize and incentivize At the heart of every loyalty platform lies the customer. Gain access to insightful data about your buying customers right through your personal dashboard. Powered by Spoonity’s built-in CRM system, you have a 360-degree view of your loyal customers according to demographics, segments, categories and preferences. Base decisions off customer feedback Customer feedback is an integral component of your platform. Spoonity allows the collection of valuable details that show how your customers interact with your brand and products, and then gives you the opportunity to respond. In-store experiences Customers can give a percentage-based rating as well as comments. Automated alerts If a feedback score is below a particular threshold, you can set up automated alerts and messages to respond quickly and proactively. Increase customer engagement with your own Microsite Your Microsite is a Spoonity-provided and fully brandable frontend mini website. Deploy it to your customers as an online portal for your loyalty platform where people can register, check their balance, see a complete order history and interact with brand content. Reward your customersBuild brand loyalty Reward your customersBuild brand loyalty Design your rewards today --- ## Partner with Spoonity URL: https://www.spoonity.com/loyalty-partnership-spoonity/ Type: page Modified: 2026-02-05 Partner with Spoonity Mutually beneficial partnerships in the F&B industry Always focused on meaningful growth, Spoonity is committed to developing a robust partner network with brands and technology providers. Partnership types Offering 4 different partnerships, Spoonity’s extended network welcomes business partners of all kinds. Technology partners Do you have a tech solution that would be an excellent integration with Spoonity, such as a POS or online ordering system? Become a Technology Partner. Strategic partners Are you already a POS reseller? Refer your clients to Spoonity and receive a commission for every signup. Check our list of strategic POS integrations. Added Value partners If you have a service that complements the Spoonity platform, inquire about becoming a Value Partner. You get additional business, and we can provide our merchants with a more complete solution. Brand partners Do you have a pronounced food and beverage brand with multiple locations and global expansions on the rise? Partner with Spoonity as an established loyalty platform that can help you grow in Latin America, Australia, and the Middle East. Why partner with Spoonity? When you offer Spoonity’s platform and features to merchants under your own corporate umbrella, you benefit from: Higher retention Merchants that use Spoonity secure longer relationships with your POS. High commissions Receive one-time commissions for every referral, or negotiate a long-term commission structure with us. White-label solution If you decide to resell Spoonity, our programs are branded exclusively to you – as far as your clients are concerned, it’s all your brand. Co-marketing events Put on various events to increase brand recognition and generate interest in our solution. Free training sessions We offer complimentary training sessions so you get to know all the key features to help you sell. Certified, powerful integrations You and your clients can improve and grow through Spoonity’s deep customer analytics, data-driven insights and AI-powered platform. How it works Just like everything else we do, partnering with Spoonity is simple and convenient. Register as a partner today. Once we formalize our partnership agreement, we will provide you with a unique referral contact form so you can seamlessly refer your contacts and be guaranteed commissions when signups happen. Elevate your business Elevate your business Become a Partner Today --- ## Rewards For PAR PixelPoint URL: https://www.spoonity.com/rewards-par-pixelpoint/ Type: page Modified: 2026-02-05 Rewards for PAR PixelPoint The Spoonity loyalty platform integrates with PixelPoint When your restaurant is already powered by PAR PixelPoint’s POS, integrating with a Spoonity loyalty program to increase return visits and per-visit value is seamless. Unified implementation Spoonity’s API seamlessly integrates with PixelPoint for effortless loyalty incorporation into your F&B business. User-centric design ensures swift employee adoption, enabling rapid onboarding and deployment. Spoonity’s API seamlessly integrates with PixelPoint for effortless loyalty incorporation into your F&B business. User-centric design ensures swift employee adoption, enabling rapid onboarding and deployment. What’s possible Spoonity’s plugin integrates with PAR PixelPoint directly, which means you can automatically offer excellent features including: Speedy check-ins Customers can scan a QR code when they sit down or open their loyalty apps to let you know what table they’re at. Loyalty pay Points can be redeemed in dollar value applied as a discount through your POS system. Redeem Let your customers quickly and easily redeem item-based, amount-based and percentage-based discounts right on the spot. Combine Enjoy the flexibility of combining numerous discounts together, all in the same transaction for your customers. Gift cards Make it seamless for customers to add, reload and redeem their gift cards right through the native PAR PixelPoint module. Brands we collaborate with Spoonity is thrilled to work with numerous food and beverage brands who have chosen us to integrate with their existing PixelPoint POS system. Hear what they have to say “With Spoonity, we now have a direct connection with our customers and a strong understanding of how we can better cater to them. They provide us with the tools to engage, track and reward our customers.” Daun Costa Digital Transformation Lead Pita Pit (Canada) “Having our own app has changed the way we interact with our customers. It’s exactly where the industry is moving and using Spoonity helps us stay ahead of the curve.” Linda Lam Loyalty Lead Ten Ren’s Tea (Canada) “Our loyalty program allows us to generate more sales while improving the customer experience.” Luciano Matteucci Director of Digital Transformation and IT Café Martínez (Argentina) “I recommend Spoonity because they have excellent customer service, and they make our loyalty ideas a reality.” Angie Osorio Loyalty Director Juan Valdez Café (Colombia) “Spoonity helps me optimize my omnichannel marketing strategies based on ROI.” Juan Sebastián Cevallos Marketing Director  Sweet & Coffee (Ecuador) “We chose Spoonity because it integrates seamlessly with our point of sale, enabling us to build a branded loyalty program that constantly communicates with our customers.” Sebastián Osío Marketing Director  Mundo Verde (Colombia) Spoonity brings growth Food and beverage merchants choosing Spoonity as their loyalty provider enjoy more. Food and beverage merchants choosing Spoonity as their loyalty provider enjoy more. Comprehensive and customizable solutions When your PixelPoint POS system integrates with Spoonity, you have numerous additional capabilities to take advantage of. Every one of them is another way to attract loyal customers, reward guests and drive up revenues. Elevate your PixelPoint POS system with a loyalty program from Spoonity. Elevate your PixelPoint POS system with a loyalty program from Spoonity. Integrate Today --- ## Loyalty for NCR Aloha URL: https://www.spoonity.com/loyalty-ncr-aloha/ Type: page Modified: 2026-02-05 Loyalty for NCR Aloha Rewards programs for your Aloha POS system With your restaurant already powered by NCR Aloha, introducing a powerful rewards program to take your business to the next level is easy when you integrate with Spoonity. Branded loyalty promotions Spoonity is fully integrated with Aloha’s Promotions module. While other loyalty suppliers can restrict your campaigns to their own rewards limitations, Spoonity fulfills every single Aloha rule, offering you a loyalty advantage with branded promotions and coupons. Spoonity is fully integrated with Aloha’s Promotions module. While other loyalty suppliers can restrict your campaigns to their own rewards limitations, Spoonity fulfills every single Aloha rule, offering you a loyalty advantage with branded promotions and coupons. Fast deployment and onboarding The Spoonity API is user-friendly and intelligently developed. With our support, staff members are easily trained and can deploy the integrated program effectively within a short period of time, enabling you and your customers to enjoy the benefits right away. The Spoonity API is user-friendly and intelligently developed. With our support, staff members are easily trained and can deploy the integrated program effectively within a short period of time, enabling you and your customers to enjoy the benefits right away. Restaurants enjoying Aloha and Spoonity We love helping food and beverage brands elevate their customer experience by combining loyalty with a powerful POS system like Aloha. Here are a few brands that have already made the move. Hear what they have to say “With Spoonity, we now have a direct connection with our customers and a strong understanding of how we can better cater to them. They provide us with the tools to engage, track and reward our customers.” Daun Costa Digital Transformation Lead Pita Pit (Canada) “Having our own app has changed the way we interact with our customers. It’s exactly where the industry is moving and using Spoonity helps us stay ahead of the curve.” Linda Lam Loyalty Lead Ten Ren’s Tea (Canada) “Our loyalty program allows us to generate more sales while improving the customer experience.” Luciano Matteucci Director of Digital Transformation and IT Café Martínez (Argentina) “I recommend Spoonity because they have excellent customer service, and they make our loyalty ideas a reality.” Angie Osorio Loyalty Director Juan Valdez Café (Colombia) “Spoonity helps me optimize my omnichannel marketing strategies based on ROI.” Juan Sebastián Cevallos Marketing Director  Sweet & Coffee (Ecuador) “We chose Spoonity because it integrates seamlessly with our point of sale, enabling us to build a branded loyalty program that constantly communicates with our customers.” Sebastián Osío Marketing Director  Mundo Verde (Colombia) Highly loyal customers generate growth Merchants using the Spoonity loyalty platform to complement their Aloha POS have a high-loyalty customer base that generates business growth. Merchants using the Spoonity loyalty platform to complement their Aloha POS have a high-loyalty customer base that generates business growth. Powerful loyalty solutions When you select Spoonity as your loyalty platform, your brand is empowered with numerous capabilities designed to give your customers the kind of experience that keeps them coming back and spending more. Advance your business with a loyalty program that already fits with Aloha. Advance your business with a loyalty program that already fits with Aloha. Integrate Today --- ## Oracle Loyalty Partner URL: https://www.spoonity.com/oracle-loyalty-partner/ Type: page Modified: 2026-02-05 Oracle Loyalty Partner Loyalty programs for Micros, Simphony and GloriaFood Spoonity is the only loyalty supplier that integrates with Oracle Micros, Simphony and GloriaFood to support your food and beverage operation online and in-store. Certified loyalty partner Being a certified Oracle Restaurants (formerly Oracle Food and Beverage) partner means Spoonity’s integrations with Micros 3700, Simphony, and GloriaFood are bulletproof. Together, we deliver revenue-boosting loyalty that fits into your every day online and in-store processes. Smooth operations at the cash Spoonity’s integration with Micros 3700 and Simphony ensures that the customer experience upon checkout is just as smooth as it was before – now with added loyalty perks. Fast order times Our two solutions integrate flawlessly, so you always enjoy short queues and little to no wait times. Quick computers With a 99.95% uptime guarantee, we never crash your computer systems or slow things down. PCI security Your systems are automatically protected to prevent fraud, both by customers and personnel. Easy to learn With the training we provide, Spoonity’s learning curve is small and straightforward, helping your cashiers operate like experts in no time. Exclusive loyalty supplier for GloriaFood GloriaFood is Oracle’s online ordering system for restaurants that want to take advantage of online orders. Since 2015, Spoonity has been the exclusive loyalty supplier for GloriaFood, helping you spread the joy of your brand online, too. Merchants using Spoonity and Oracle Quick-service restaurants, coffee shops, and other merchants in the food and beverage industry around the world are already reaping the benefits of Spoonity integration with Micros and Simphony. Hear what they have to say “With Spoonity, we now have a direct connection with our customers and a strong understanding of how we can better cater to them. They provide us with the tools to engage, track and reward our customers.” Daun Costa Digital Transformation Lead Pita Pit (Canada) “Having our own app has changed the way we interact with our customers. It’s exactly where the industry is moving and using Spoonity helps us stay ahead of the curve.” Linda Lam Loyalty Lead Ten Ren’s Tea (Canada) “Our loyalty program allows us to generate more sales while improving the customer experience.” Luciano Matteucci Director of Digital Transformation and IT Café Martínez (Argentina) “I recommend Spoonity because they have excellent customer service, and they make our loyalty ideas a reality.” Angie Osorio Loyalty Director Juan Valdez Café (Colombia) “Spoonity helps me optimize my omnichannel marketing strategies based on ROI.” Juan Sebastián Cevallos Marketing Director  Sweet & Coffee (Ecuador) “We chose Spoonity because it integrates seamlessly with our point of sale, enabling us to build a branded loyalty program that constantly communicates with our customers.” Sebastián Osío Marketing Director  Mundo Verde (Colombia) Oracle & Spoonity mean growth Quick-serve restaurants and coffee shops choosing Spoonity as their loyalty partner for Oracle Restaurants enjoy outstanding performance and growth. A stacked solution Spoonity offers comprehensive, fully customizable rewards programs that fit exceptionally well into your existing operation. Fueled by insightful loyalty data and analytics, we add tremendous value on top of your existing operation through Oracle Restaurants POS, whether it is legacy Micros, the new Simphony, or GloriaFood. Get the best loyalty of both worlds. Get the best loyalty of both worlds. Hire Spoonity today --- ## Mobile Loyalty Apps URL: https://www.spoonity.com/mobile-loyalty-apps/ Type: page Modified: 2026-02-05 Mobile Loyalty Apps Put your rewards program at yourcustomers’ fingertips Spoonity partners with cutting edge mobile app development companies to bring you the very best in design, development and user experience. Spoonity partners with cutting edge mobile app development companies to bring you the very best in design, development and user experience. Make it seamless Implementing an app-driven loyalty program just makes sense. It incentivizes and invites your customers to take advantage of your offering without any added burden – because they already have the only tool they need to participate. Implementing an app-driven loyalty program just makes sense. It incentivizes and invites your customers to take advantage of your offering without any added burden – because they already have the only tool they need to participate. Customer-driven, business focused Your mobile loyalty app won’t look like anybody else’s. Our team goes through a comprehensive and strategic process to uncover the elements that matter most to your business in order to custom develop the ideal app. Your mobile loyalty app won’t look like anybody else’s. Our team goes through a comprehensive and strategic process to uncover the elements that matter most to your business in order to custom develop the ideal app. Understanding your customers Who are they? Why do they like your brand? Are they healthy eaters? Environmentally conscious? What inspires them? Knowing the intention Do most like ordering directly through the app for a fast pickup? Or do they like to browse in-store first? What are their key buying behaviors? Creating personas We use data to develop specific personas to define and visualize who your customers are so we can create an app that best serves their wants and needs. Analyzing competitors Researching your competitors makes us better equipped to design and build an app that sets you apart and that your customers will love. Monitor and track your loyalty Gain full-view into what your customers are doing, how they’re engaging with your loyalty program, and the role your app plays in all of it. Key app features Beginning with UI/UX development, we create an app roadmap to help you visualize the flow and end-user experience. Every app we build has essential features and functions that make it successful. Beginning with UI/UX development, we create an app roadmap to help you visualize the flow and end-user experience. Every app we build has essential features and functions that make it successful. Cross platform Works on all devices Cross platform Works on all devices Seamless sign-up Short and sweet so people register Seamless sign-up Short and sweet so people register Integration With numerous apps (online ordering, ticketing, CRMs) Integration With numerous apps (online ordering, ticketing, CRMs) Marketing Active communication with users (push notifications) Marketing Active communication with users (push notifications) Ordering Giving customers the ability to order from the app Ordering Giving customers the ability to order from the app Social Media Integrating with all your accounts to increase engagement Social Media Integrating with all your accounts to increase engagement Loyalty and promotions Custom freebies and promos to entice customers Loyalty and promotions Custom freebies and promos to entice customers Earn and redeem Simple, straightforward and easy (so customers use it!) Earn and redeem Simple, straightforward and easy (so customers use it!) Capabilities POS integration, in-app QR code, full connection to Spoonity Capabilities POS integration, in-app QR code, full connection to Spoonity Make loyalty easy Create my Mobile App --- ## Marketing Automation URL: https://www.spoonity.com/marketing-automation/ Type: page Modified: 2026-02-05 Marketing Automation Deepen your customer relationships with AI Hyper-personalize your communications, automate your messaging and develop effective segmented campaigns to drive loyalty results with the power of Artificial Intelligence. Automate communications for transactions and events Set up AI automated messages when customers make specific purchases. Or, create personalized communications for customer events like birthdays, such as rewarding them with a free burrito on their special day. Hyper-personalize campaigns and boost ROI  Leverage data from different segments to develop in-app and email campaigns targeting high-spenders, frequent visitors or any other group. Create customized promotions catered to the unique loyalty status of each customer. Spoonity’s segmenting is powered by machine learning and can include: Loyalty level Base offers and promotions according to customers’ loyalty status. Favorite product Communicate deals on a particular product specifically to customers who love it! Average spend Set up a campaign according to average spend and raise customer purchases. Cross sell See which customers have high, medium or low levels of cross-selling and target campaigns accordingly. Lapsed members Get a snapshot of which loyalty members haven’t purchased anything in X number of days and run a reactivate campaign. Potential Set up a campaign according to average spend and raise customeUnderstand every customer’s true potential in your loyalty platform by knowing their maximum spend.r purchases. Managed templates for easy and effective marketing Create your own content library for all your customer messaging in the form of templates. Incorporating both static and dynamic content, you can personalize every communication by name, loyalty tier, point balance and more. Market to your customers using multiple touchpoints Promote your campaigns through different channels, including in-app, email and push notifications. Forecast your potential reach ahead of time and then manage your promotions in detail to monitor triggers, benefits and duration. Leverage Artificial Intelligence to increase open rates, read rates and sales. Start automating your marketing today Start automating your marketing today Tell me more --- ## Managed Loyalty URL: https://www.spoonity.com/managed-loyalty/ Type: page Modified: 2026-02-05 Managed Loyalty Maximize your loyalty platform by putting it in expert hands Take your loyalty program to the next level with Spoonity’s Managed Loyalty service that optimizes your marketing campaigns and increases your profit. A multifaceted team to manage your loyalty platform Our Managed Loyalty Team combines the best of four key specialty areas to help you advance your program. Loyalty Expert Consultant to define strategies and guide you Data Analyst to report and adapt for best results Strategy & Execution Coordinator to implement tactics Machine Learning Specialist to deeply understand your customers Loyalty Expert Consultant to define strategies and guide you Data Analyst to report and adapt for best results Strategy & Execution Coordinator to implement tactics Machine Learning Specialist to deeply understand your customers Through scheduled meetings with your Managed Loyalty Team, you’re regularly informed on strategy development, campaign creation and ongoing data analysis. Sophisticated business intelligence for micro-segmenting We analyze your data to further segment your customer base, far beyond the typical (location, age and gender). This lets you super-personalize your loyalty campaigns and laser-focus your communications with customers for better experiences. Custom strategies,campaigns and tactics From design and implementation right through to analyzing and customization, Spoonity’s Managed Loyalty helps you: Analyze key metrics Save time and resources by defining loyalty objectives Pivot and adjust according to precise data Apply the ideal strategies and tactics to meet goals Maximize you loyalty program Conduct personalized segment marketing Increase your revenue Design strategies based on the customer lifecycle The loyalty strategies we create are based on specific stages in a customer’s lifecycle in order to ensure the ideal tactic is implemented at the ideal times. OBTAIN RESULTS AS GOOD AS… Upsell Campaigns Recover Campaigns More orders MoM 0 % Increase in frecuency 0 % More orders MoM 0 % Increase in orders 0 % Execute the right loyalty strategy at the right time Customers go through different stages in their lifecycle. Our team executes the correct strategy at every point in time in order to keep members at their highest loyalty level for as long as possible. Optimize your loyalty results Tell me more --- ## The future of customer loyalty | Spoonity URL: https://www.spoonity.com/ Type: page Modified: 2026-02-05 http://www.spoonity.com/wp-content/uploads/2024/01/desktop-1.mp4#t=-1 Fueling restaurants’ growth through loyal customers A next-generation loyalty platform for the quick-serve food and beverage industry http://www.spoonity.com/wp-content/uploads/2024/01/responsive.mp4#t=-1 Fueling restaurants’ growth through loyal customers A next-generation loyalty platform for the quick-serve food and beverage industry JoyLoyaltyGrowth We help restaurant chains around the globe create better customer experiences through customized digital loyalty programs (and more). Because joyful customers lead to loyal customers the ones who drive growth! JoyLoyaltyGrowth We help restaurant chains around the globe create better customer experiences through customized digital loyalty programs (and more). Because joyful customers lead to loyal customers – the ones who drive growth! Know your recurring customers better Use loyalty data to generate a 360⁰ view of the consumer experience. Leverage AI to map out specific purchasing behaviours and hyper- personalize communications. Request a demo More than just a points program Our platform leverages machine learning and AI to bring joy to the customer journey. Customized Rewards Programs Our custom-built Rewards Programs are designed to give your customers an exceptional experience every time they walk through your doors. Customized Rewards Programs Our custom-built Rewards Programs are designed to give your customers an exceptional experience every time they walk through your doors. Loyalty Analytics Our Loyalty Analytics feature gives you real-time data about the overall performance of your restaurant loyalty platform along with fresh ideas on how to grow and improve. Loyalty Analytics Our Loyalty Analytics feature gives you real-time data about the overall performance of your restaurant loyalty platform along with fresh ideas on how to grow and improve. Marketing Automation Hyper-personalize your communications, automate your messaging and develop effective segmented marketing campaigns to drive loyalty. Marketing Automation Hyper-personalize your communications, automate your messaging and develop effective segmented marketing campaigns to drive loyalty. Managed Loyalty Take your loyalty program to the next level with Spoonity’s Managed Loyalty service that optimizes your marketing campaigns and increases your profit. Managed Loyalty Take your loyalty program to the next level with Spoonity’s Managed Loyalty service that optimizes your marketing campaigns and increases your profit. Gift & eGift Card Give your loyal customers an easy way to share the joy through gift and e-gift cards they can purchase for family, friends and colleagues. Gift & eGift Card Give your loyal customers an easy way to share the joy through gift and e-gift cards they can purchase for family, friends and colleagues. Mobile Loyalty Apps Put your loyalty program at your customers’ fingertips with a custom, branded mobile app. Mobile Loyalty Apps Put your loyalty program at your customers’ fingertips with a custom, branded mobile app. Fully integrated withyour POS When you choose a loyalty platform that fully and seamlessly integrates with your existing Point of Sale system, you eliminate unnecessary headaches and costs. Spoonity combines effortlessly with the POS you already have in place, whether it’s Oracle (Micros, Simphony), NCR Aloha, PAR PixelPoint or another, acting as a    smooth extension of your current business operations. When you choose a loyalty platform that fully and seamlessly integrates with your existing Point of Sale system, you eliminate unnecessary headaches and costs. Spoonity combines effortlessly with the POS you already have in place, whether it’s Oracle (Micros, Simphony), NCR Aloha, PAR PixelPoint or another, acting as a    smooth extension of your current business operations. Discover our integrations Giving you the loyalty strategy and tools you need to succeed At Spoonity, we make your customized loyalty program setup quick and intuitive. Design We get to know your business and identify the ideal loyalty strategy to suit your needs. Implement We onboard you, and you get intelligent digital tools that integrate seamlessly with your POS. Launch We help you launch your program and monitor its progress through real-time data analysis. Grow We support your success in improving your loyalty program and marketing ROI. All the way through, you can count on our expertise and exceptional service. Let’s begin Happy food & beverage merchants drive our business Together we are driving the success of more than 0 businesses in 25 countries through effective loyalty strategies. Hear what they have to say “With Spoonity, we now have a direct connection with our customers and a strong understanding of how we can better cater to them. They provide us with the tools to engage, track and reward our customers.” Daun Costa Digital Transformation Lead Pita Pit (Canada) “Having our own app has changed the way we interact with our customers. It’s exactly where the industry is moving and using Spoonity helps us stay ahead of the curve.” Linda Lam Loyalty Lead Ten Ren’s Tea (Canada) “Our loyalty program allows us to generate more sales while improving the customer experience.” Luciano Matteucci Director of Digital Transformation and IT Café Martínez (Argentina) “I recommend Spoonity because they have excellent customer service, and they make our loyalty ideas a reality.” Angie Osorio Loyalty Director Juan Valdez Café (Colombia) “Spoonity helps me optimize my omnichannel marketing strategies based on ROI.” Juan Sebastián Cevallos Marketing Director  Sweet & Coffee (Ecuador) “We chose Spoonity because it integrates seamlessly with our point of sale, enabling us to build a branded loyalty program that constantly communicates with our customers.” Sebastián Osío Marketing Director  Mundo Verde (Colombia) The proof is in the numbers The proof is in the numbers Quick-serve food and beverage businesses choosing Spoonity as their loyalty partner enjoy: 0 % Increase in AOV 0 % Retention rate 0 % ROI in Managed Loyalty campaigns Leap into your future with Spoonity Start now! --- ## Gift & E-Gift Cards URL: https://www.spoonity.com/gift-e-gift-cards/ Type: page Modified: 2026-02-05 Gift & E-Gift Cards Spread the word, gain brand exposure and increase immediate cash flow Give your loyal customers an easy way to share the joy through Gift and e-Gift cards they can purchase for family, friends and colleagues. Easy to send, receive and redeem Enable e-gifts via email, create e-gifts in the app and offer physical gift cards for heightened loyalty. There are a variety of formats to choose from. From the app to the tap, card holders can redeem their gifts seamlessly at any one of your checkout channels. From the app to the tap, card holders can redeem their gifts seamlessly at any one of your checkout channels. Benefits of sharing joy through gifts Gift cards promote word-of-mouth bringing new customers in, and represent immediate cash for services not yet rendered. e-Gifts also encourage a greener and more convenient purchasing experience as customers have their cards on their smartphones. For franchised business models, Spoonity offers automated financial transactions to reconcile all liabilities and balance each account. Gift cards promote word-of-mouth bringing new customers in, and represent immediate cash for services not yet rendered. e-Gifts also encourage a greener and more convenient purchasing experience as customers have their cards on their smartphones. For franchised business models, Spoonity offers automated financial transactions to reconcile all liabilities and balance each account. . Enable the gift of giving Get Started --- ## Digital Coupons URL: https://www.spoonity.com/digital-coupons/ Type: page Modified: 2026-02-05 Personalized Digital Coupons & Awarding Links Boost Sales and Build Customer Loyalty Discover how Spoonity’s digital coupons, also known as awarding links, can transform your customers’ experience, increase your revenue, and build lasting connections with personalized promotions Start building loyalty today Every customer is unique. With personalized digital coupons or awarding links, you can tailor promotions so each customer feels they’re receiving something special, boosting loyalty and ensuring they keep coming back. Every customer is unique. With personalized digital coupons or awarding links, you can tailor promotions so each customer feels they’re receiving something special, boosting loyalty and ensuring they keep coming back. Book a free demo How Digital Coupons & Awarding Links Work Custom creation Generate unique QR codes or awarding links for each customer. Custom creation Generate unique QR codes or awarding links for each customer. Flexible distribution Send via email, apps, or preferred channels. Flexible distribution Send via email, apps, or preferred channels. Customer action Coupons or awarding links are redeemed with purchases, reviews, or specific interactions. Customer action Coupons or awarding links are redeemed with purchases, reviews, or specific interactions. Real-time analytics Track results, measure conversions, and optimize campaigns to maximize ROI. Real-time analytics Track results, measure conversions, and optimize campaigns to maximize ROI. Generate unique QR codes or awarding links for each customer. Flexible distribution Send via email, apps, or preferred channels Customer action Buy, referral, review, others Optimization Coupons or awarding links are redeemed with purchases, reviews, or specific interactions. Record Track results, measure conversions, and optimize campaigns to maximize ROI. Follow-up The loyalty systemtracks activity through a unique link or QR code, ensuring correct attribution to the customer. Generate unique QR codes or awarding links for each customer. Shipping via Multiple channels Customer action Buy, referral, review, others Seguimiento El sistema de lealtadrastrea la actividad a través del enlace único o QR, asegurando la correcta atribución al cliente. Registro Toda la interacción a través del enlace o QR se registra para análisis posteriores. Optimización La data optimiza el programa de lealtad y personaliza futuras ofertas y recompensas. ¿Cómo funciona? Generación de enlace o código QR Crea un código o enlace para cada campaña o segmento de clientes. Generación de enlace o código QR Crea un código o enlace para cada campaña o segmento de clientes. Distribución por el canal que elijas Envía tus promociones por email o app y utiliza otros medios como redes sociales o SMS para ampliar el alcance. Distribución por el canal que elijas envía tus promociones por email o app y utiliza otros medios como redes sociales o SMS para ampliar el alcance. Interacción del cliente Al recibir el cupón, el cliente puede redimirlo realizando una compra u otra acción definida. Interacción del cliente Al recibir el cupón, el cliente puede redimirlo realizando una compra u otra acción definida. Seguimiento de redenciones Mide cuántas veces se ha utilizado el enlace para optimizar futuras campañas. El seguimiento se centra en la redención del cupón. Distribuye por múltiples canales Envía tus promociones por email o en la app, y complementa con otros canales como SMS o redes sociales. Aunque solo se puede medir apertura en email e in-app, puedes seguir la redención del enlace en cualquier medio. La experiencia del cliente con cupones digitales 🎯 DEMO MODE – Complete workflow simulation 🔒 No data will be saved beyond this demo Breakfast Bonanza Fresh • Delicious • Daily Choose Your Perfect Deal! Join our breakfast club and pick the offer that makes your morning better! 🥞 Free Breakfast Item Choose from pancakes, waffles, or french toast 🎁 Get My Free Breakfast ☕ Coffee + Free Croissant Buy any coffee and get a fresh croissant free 🎁 Get My BOGO Deal 💰 10% Off Everything Save on your entire breakfast order 🎁 Get My 10% Off ‹ › ← Back Breakfast Bonanza Fresh • Delicious • Daily 🎯 Your Selected Deal Free Breakfast Item How would you like to continue? ✨ Create New Account Quick and easy signup 🔑 I’m Already a Member Sign in here ← Back Join the Club First Name Last Name Email Address Phone Number I agree to receive promotional offers from Breakfast Bonanza Join Club & Get My Deal ← Back Welcome Back! Email Address Password Sign In & Claim My Deal Not a member yet? Join the club 🎉 Congratulations! Your free breakfast awaits! 🥞 YOUR FREE BREAKFAST FREE ITEM 🌟 Valid at any Breakfast Bonanza location 🌟 BB-001234 How to claim your deal: ✅ Show this QR code at any location ✅ Staff will scan to verify your offer ✅ Choose from pancakes, waffles, or french toast! Welcome to Breakfast Bonanza! 🥞 Key Benefits Effective loyalty building With personalized rewards. Effective loyalty building With personalized rewards. Higher conversions By tracking every action in real time. Higher conversions By tracking every action in real time. Visión clara del cliente Entiende su comportamiento y optimiza tus acciones de marketing. Visión clara del cliente Entiende su comportamiento y optimiza tus acciones de marketing. Enhanced customer experience WIth offers tailored to individual preferences. Enhanced customer experience WIth offers tailored to individual preferences. Why Choose Spoonity Proven experience: We’ve helped hundreds of businesses launch successful campaigns. Advanced technology Our platform is intuitive, scalable, and customized to your needs. Guaranteed results Our clients report significant increases in both sales and loyalty. Proven experience: We’ve helped hundreds of businesses launch successful campaigns. Advanced technology Our platform is intuitive, scalable, and customized to your needs. Guaranteed results Our clients report significant increases in both sales and loyalty. Success stories Attract new customers and reward existing ones to create lasting connections. With digital coupons and awarding links, every customer feels valued and motivated to return. Transform your loyalty strategy today.  Request your free demo now! Transform your loyalty strategy today. Request your free demo now! --- ## Careers at Spoonity URL: https://www.spoonity.com/spoonity-careers/ Type: page Modified: 2026-02-05 Careers at Spoonity Let’s shape the future of loyalty together Spoonity is always looking for dynamic, talented and joyful professionals to onboard in our mission. Together, we can help quick-serve restaurants grow their businesses through the implementation of customized, high-quality, end-to-end loyalty solutions. What it’s like to be on the Spoonity team Being a part of Spoonity means working with an energetic team of quick-thinking and fast-acting people. You’ll be analyzing consumer data, using AI in your marketing campaigns, improving your own skills and staying ahead of the competition. The work environment is exactly what you would expect from a tech-driven, forward-thinking, global company like Spoonity – friendly, easy-going, multicultural, team-building-oriented and completely inclusive. Being a part of Spoonity means working with an energetic team of quick-thinking and fast-acting people. You’ll be analyzing consumer data, using AI in your marketing campaigns, improving your own skills and staying ahead of the competition. The work environment is exactly what you would expect from a tech-driven, forward-thinking, global company like Spoonity – friendly, easy-going, multicultural, team-building-oriented and completely inclusive. Spoonity career offerings At Spoonity, we believe in taking care of our employees. Home or office You can work from the warmth of your home, the Starbucks around the corner, or, if you happen to live in Ottawa, also from our office. Why not the three of them? The choice is yours. Flexible schedules We believe in giving people autonomy, which is why Spoonity operates on flexible hours. With 4 weeks of vacation every year, you’re always working fresh – because here, it’s about quality, not quantity. Fully equipped Don’t bring a single thing with you – Spoonity supplies you with all the gear and devices you need to excel at your job. Competitive salary We appreciate talent and love rewarding people who are enthusiastic about their work with a competitive salary that is both gratifying and motivating. Benefits Spoonity cares for you and your family with a package of attractive health and dental benefits. Apply for a job Think you’re a good fit for Spoonity? We’d love to hear from you. Follow us on Linkedin Want to learn more about customer loyalty? Follow us on Linkedin to keep track of the latest news on Spoonity. And feel free to connect with current Spooniters! Follow us on Linkedin --- ## Build customer loyalty on WhatsApp URL: https://www.spoonity.com/build-customer-loyalty-on-whatsapp-business-api/ Type: page Modified: 2026-02-05 Build customer loyalty with WhatsApp Business API Turn WhatsApp into your most powerful loyalty channel Connect, reward, and retain customers directly on WhatsApp with Spoonity. Design a fully automated, easy-to-use WhatsApp loyalty program with measurable results from day one. Start Now https://www.youtube.com/watch?v=l5MUlZEr7W8 A 100% WhatsApp-Integrated Loyalty Program Reach your customers where they already are: on their phone. With Spoonity, you can create a loyalty program entirely inside WhatsApp, with no need for customers to download another app. Automate digital coupons, loyalty cards, and promotions to build loyalty through a seamless experience. Automate promotions and surveys through WhatsApp With our platform you can: Send coupons and personalised promotions via WhatsApp based on purchase history. Automate welcome messages, birthday greetings and point‑based rewards. Launch surveys on WhatsApp to measure customer satisfaction. Use WhatsApp Flows to guide the customer through the accumulation and redemption process. Design segmented campaigns for loyal customers or those at risk of churning. Customer Support and Loyalty in a Single Channel Reduce friction and enhance the experience with one channel for everything: Track points and rewards. Access exclusive promotions. Get automated or live support. Re-engage inactive customers. All powered by a WhatsApp loyalty program platform connected to your POS and CRM. Tangible Benefits for Your Business A WhatsApp Loyalty Platform That’s Easy to Implement No technical expertise required. Our team guides you step-by-step to: Launch your loyalty program on WhatsApp. Design automated flows and strategic messages. Measure results with real-time dashboards. Start Building Loyalty on WhatsApp Today Activate your program in just a few days and start rewarding customer loyalty from the very first message. --- ## About Us URL: https://www.spoonity.com/customer-loyalty-experts/ Type: page Modified: 2026-02-05 Customer Loyalty Experts We deliver loyalty to quick-serve restaurants Spoonity is built by a vibrant team of talented and skilled professionals who believe that the right loyalty platform can drive business growth and achieve brand success. The future looks bright with Spoonity Using artificial intelligence and innovative technology, we revolutionize the way businesses approach customer loyalty. Our goal is to provide cutting-edge solutions that help medium and large food and beverage companies accelerate revenue growth and establish a brighter future in the loyalty industry. Why Spoonity? Our loyalty platform is an extension of an authentic, real connection with products and places people love — one we help grow and multiply with our insight, ingenuityand insistence on delivering a top-tier customer experience. Our unique offering brings you: Our loyalty platform is an extension of an authentic, real connection with products and places people love — one we help grow and multiply with our insight, ingenuity and insistence on delivering a top-tier customer experience. Our unique offering brings you: A brand grounded in joy We believe in delivering joy to every customer journey. Through a loyalty platform that integrates seamlessly with POS systems and a suite of omnichannel tools, Spoonity helps merchants attract and retain customers. Joyful customers turn into enthusiastic brand promoters who share their restaurant experiences with others. Committed to the quick-serve restaurant space We love the quick-serve restaurant business model. By focusing our service within this niche market, we’re able to design and develop highly effective loyalty programs and features that cater to the specific characteristics of the industry. Spoonity fosters genuine and authentic relationships with its merchants that enable us to deeply understand our clients and our audience so that we can develop brand strategies that fulfill our promise and resonate with their needs. Get to know us The people behind Spoonity are the ones who make incredible things happen for restaurant brands and their customers. Take a minute to learn about our leadership team. Ready to connect? Get in Touch Today --- ## Testimonial URL: https://www.spoonity.com/testimonial/ Type: post Modified: 2025-10-14 --- ## Gift & E-Gift Cards URL: https://www.spoonity.com/gift-e-gift-cards-2/ Type: page Modified: 2025-10-14 Gift & E-Gift Cards Spread the word, gain brand exposure and increase immediate cash flow Give your loyal customers an easy way to share the joy through Gift and e-Gift cards they can purchase for family, friends and colleagues. Easy to send, receive and redeem Enable e-gifts via email, create e-gifts in the app and offer physical gift cards for heightened loyalty. There are a variety of formats to choose from. From the app to the tap, card holders can redeem their gifts seamlessly at any one of your checkout channels. From the app to the tap, card holders can redeem their gifts seamlessly at any one of your checkout channels. Benefits of sharing joy through gifts Gift cards promote word-of-mouth bringing new customers in, and represent immediate cash for services not yet rendered. e-Gifts also encourage a greener and more convenient purchasing experience as customers have their cards on their smartphones. For franchised business models, Spoonity offers automated financial transactions to reconcile all liabilities and balance each account. Gift cards promote word-of-mouth bringing new customers in, and represent immediate cash for services not yet rendered. e-Gifts also encourage a greener and more convenient purchasing experience as customers have their cards on their smartphones. For franchised business models, Spoonity offers automated financial transactions to reconcile all liabilities and balance each account. . Enable the gift of giving Get Started --- ## Mobile Apps for Your Restaurant: the Ultimate Guide to Set It Up URL: https://www.spoonity.com/mobile-app-restaurants-ultimate-guide/ Type: post Modified: 2025-10-08 The world is going mobile. That became clear back in November 2016, when the number of mobile users officially exceeded the number of desktop users. Thus, you picked the right time to look into how to set up a mobile app for your restaurant – or restaurants, if you own a large corporate chain. In case you’re still having a few doubts about this, here’s one more interesting fact to remember – 85% of mobile users who are looking for places to eat actually go on to make a purchase through the mobile app! And when you look at how much people rely on their mobile devices nowadays, it’s not much of a surprise. Potential clients could be right outside your restaurant and you wouldn’t know it – all because your business doesn’t have an app. Of course, building an app for your restaurant is easier said than done. True, there are plenty of tools you can use to make everything significantly easier. However, you’re still left with having to think about all the features you’ll need to add – not to mention the development process itself! Well, that’s why we’re here. We want to save you time and effort by showing you exactly how to set up a mobile app for your restaurant. What to Keep in Mind When Thinking about the Overall Mobile App Design When it comes to building apps, you must keep track of many vital elements. Here are the ones you must put into action, and what you need to know about each one of them: 1. The Appearance We know – this seems like such a small detail compared to the rest of our list. So why did we mention it first? It’s quite simple, actually – it’s the first thing your customers will see, after all. They must be able to instantly associate your app’s design with your restaurants. The look of your mobile app must offer them a sense of familiarity. The icon design, the theme, and – most importantly – the colours have to act as a visual reminder for your clients. Here’s a quick example: Use the same fonts in your app that you use in your menus. That’s not all, though. The landing page users will see once they tap on your app is equally important too. It has to showcase all your app’s features (which we’ll get to in a moment) so that your clients know what they’re getting from the get-go. 2. The Menu(s) Giving potential clients the power to browse your menus on their mobile devices is one of the best ways to get them interested in your restaurants. After all, what’s more convenient than using your phone to check a restaurant’s menu, and deciding within minutes if you want to eat there and what you will be having? Furthermore, by presenting your menus this way, you can also entice people who are familiar with your brand to become recurring customers on a regular basis. How? By using push notifications to let them know about your daily specials or any seasonal offers, for instance. Just make sure that: The menu’s layout is clear The info is always updated You include photos of the food items 3. Mobile Ordering In today’s fast-paced, tech-oriented society, most hungry customers prefer placing an order online using their mobile device. That’s especially true when it comes to delivery or pickup orders. It’s just plain convenience. People would much rather place an order with just a few taps than making a call. Plus, think of this in terms of productivity. When your customers place an order, your employees can get directly to work instead of wasting time by having to answer the phone. And if large-scale restaurants like Domino’s and Papa John’s use mobile ordering to handle almost half of their orders, it’s quite clear you should follow in their footsteps. All you have to do is ensure that the process is smooth and that clients can choose the pickup method, location, and time. Also, don’t forget to make it easy for them to select a payment method. That brings us to our next point, actually. 4. Mobile Payments Want to make your restaurant app stand out among the other apps on the market? Then introducing mobile payments is an excellent idea. Basically, the app can feature a card with a barcode. Thus, clients will pay at your restaurants by scanning said barcode. Let’s face it – that’s much more convenient than making clients rummage through their pockets, wallets, or purses. The more hassle-free the checkout process is, the happier your clients will be. Oh, and make sure your app will show your users how much money they have left on their card. Also, offer your customers an “Auto-Reload” option for their card balance. That means their balance will be automatically reloaded with a certain amount when it drops below a certain amount. Naturally, the client will decide what that amount will be. Of course, don’t make it mandatory. Make it optional instead. 5. Loyalty Programs Mobile apps are the best way to run a loyalty program for your customers in this day and age. It’s simple, cost-efficient, and it saves everyone time. Just imagine it – your clients forgetting where they put their punch or stamp loyalty cards will no longer be an issue. Everything will be automated through your restaurant app instead. And it’s definitely worth it. Remember that acquiring a new customer costs you 5 times more than retaining an old one. All in all, you’ll have an easier time keeping track of customers’ loyalty points. In fact, you can go the extra mile and ensure the app shows users: What rewards they are currently eligible for What rewards they will be eligible for How many points they still need to accumulate 6. Promotions, E-Gifts, and Discounts One way to encourage people to download and use your restaurant app is to offer them access to exclusive perks through it. Plus, you can use these marketing tools to regain the interest of customers who haven’t been to your restaurants in a while. If you send customers emails, texts messages, and push notifications – even better! You’ll quickly drive traffic to both your app and restaurant. 7. Data about Restaurants Last but not least, you have to include basic info that is relevant for your customers, such as: The store hours The address Other restaurants in your chain A short “About” history What’s more, you can even add data about the head chef or restaurant founder if you want. After all, users are already showing interest in your restaurant by using the app. Might as well offer them more insight to create a trust-based relationship between you and them. How to Make Your Restaurant Apps Come to Life So, now you know what elements you must include in your mobile app. But how do you go about doing that? Well, you basically have 3 options: Do it yourself Hire a developer Use an app-building platform Here’s a quick overview of each method: 1. Do It Yourself At first glance, this doesn’t sound like a bad idea – especially if you have some experience with developing apps. However, you have to look at the whole picture. You already run a restaurant – or more, if it’s a corporate chain. Do you really have enough time to deal with this as well? Sadly, handling such a project on your own means you might end up neglecting other aspects of the business. Something like that will only cost you money in the long run. Moreover, you might just delay the project indefinitely by making excuses that you’ll eventually “start working on it.” Lastly, if you have no programming experience, it means you’ll have to literally start from scratch with everything. Pros: You save money (in theory) Cons: Very time-consuming You can end up postponing the project indefinitely One single mistake can cost you a lot 2. Hire a Developer Sure, you can hire a freelance developer to handle this project for you. Sounds reasonable, right? They’ll take care of everything and you won’t have to worry about a thing. It’s not as simple as that, though. You’ll have to be actively involved throughout the development process. After all, you’ll have to explain your design idea and offer constant feedback. What’s more, you’ll have to spend a lot of time reviewing your options before you make a decision. Money-wise, the fees vary from developer to developer. Just keep in mind that if the mobile app project ends up getting delayed even a little bit, it will cost you. Also, remember that you might have to hire the developer again whenever you must update the app. Pros: Quality results (if you make the right choice) You don’t need any programming experience Quick turnaround (depending on the experience of the developer) Cons: It can cost you more long-term Tiresome research You must be actively involved – especially at the beginning You’ll have to monitor the progress and offer feedback regularly 3. Use an App-Building Platform Yes, you can actually use such a platform to develop your very own mobile app. Even better, you don’t really need any programming experience to do that. In fact, the platform does most of the work for you. All you need to do is make a few decisions. Plus, most platforms offer quality integration with POS providers, as well as a way to keep track of all the customer data you need. Furthermore, you’ll definitely love the fact that most platforms come with decent pricing offers. The only drawback is that you’ll have to do some research to find the right one. Pros: You have complete control Cost-efficient Very easy to handle (usually) POS integration (among other features) No programming experience needed Cons: Thorough research is required to find the right platform So, Which Option Do You Choose Then? The last one sounds pretty good, right? Well, we know you don’t like the idea of spending your free time doing a lot of research and reading countless reviews. That’s why we’re happy to say you won’t have to deal with any of that. Yes, you already found the right mobile app-building platform for your restaurants – Spoonity! Our platform can offer someone as busy as you exactly what you need. For one, it features a white-label design. So, customizing your app’s appearance is extremely simple. Moreover, Spoonity features world-class POS and web services integration, and am an Auto-Reload option. Thus, putting mobile payments, ordering, and quality menu designs into action will be a smooth process. Now, we also understand how vital marketing campaigns are to someone like you. That’s why we made sure that creating and running campaigns through Spoonity is a breeze. Essentially, campaigns are 100% customizable, and you can start/stop them whenever you want. Best of all – you can send unlimited text messages, emails, and push notifications. Additionally, our platform even has Automated Cleaning House capabilities, so you won’t have to spend time compiling books at the end of the day. No, you’ll get to rest easy and relax instead! As for loyalty programs – well, that’s our specialty. It’s safe to say that your customers will be very satisfied with the end result (just like you, for that matter). Basically, Spoonity will help you: Understand customer behaviours Grow your loyalty programs with ease Painlessly manage E-Gifts and rewards And don’t worry about fixed prices. Spoonity comes with flexible pricing plans that can address the needs of both growing franchises and corporate chains. All in all, we have plenty of experience with helping QSRs achieve their goals. We understand your needs, your customers, and know how to predict market changes. We’re not just saying that – we even have a success story to back up our claims! Also, if you have any questions or just want to say “Hi,” feel free to get in touch with us. --- ## New Year’s Events & Promotions Tips URL: https://www.spoonity.com/new-years-events-promotions-tips/ Type: post Modified: 2025-10-07 With the holidays fast approaching, retail and restaurant owners don’t just have to plan out their Christmas promotions, but their New Year’s events and marketing campaigns as well. After all, more and more businesses are open on New Year’s Eve nowadays in order to meet consumer demands. People just find it more convenient in this day and age to be able to interact with the brands they like whenever they want to And in case you just can’t host a New Year’s event (that might sometimes be the case with retailers – especially online stores), you can always rely on New Year’s promotions instead. If you don’t have a lot of experience with this, or are just short on marketing ideas, we’ve got you covered. Here’s a quick rundown of everything you should keep in mind: How to Promote Your New Year’s Events and Offers Well, first and foremost, you should post about this on your social media pages. Naturally, you shouldn’t overdo it, but mentioning the event or seasonal offer at least every 2 days is a must. If the platform you use allows you to have a pinned post, then make it about your event/promotions. A great way to get customers hyped about taking advantage of your promotions or attending your New Year’s event is to run a social media contest. In the case of an event, you can reward the winners during it. With promotions, you can offer an extra discount, coupon, or another free item. If you’re planning on hosting an event, remember to organize its counterpart on social media (like a Facebook event, for example). Besides social media marketing, you should also consider email marketing. If you have access to that kind of info (normally, you should), letting people know about your upcoming event or promotions is quite easy. Paid ads are also a good idea, but don’t focus too much of your budget only on them. Paid radio spots and magazine features can work to your advantage as well. In-store promotions work well too – especially for retail and restaurant owners. It’s usually a good idea to have someone hand out flyers that advertise your New Year’s promotions or events. You can also display them around the store, however, we recommend using posters for that, as they’re much more noticeable. And remember to make sure the flyers and posters adequately reflect your brand’s message and colors. If you own a restaurant, don’t forget to mention the event or limited offer on your menu – on the cover or the first page works best. Table tents and digital signage are a good idea as well. Door hangers can also be used, but they’re more suited for QSRs than restaurants that focus on dining. Last but not least (and this goes for both restaurant and retail owners), don’t forget to live-stream the event you’ll be hosting. It’s great for your social media image and engagement, and it might get more people to come to your event because of FOMO (fear of missing out). How to Make Your New Year’s Promotions Attractive If you’re just planning on running promotions during the New Year’s period, you’ll need to make sure they are attractive enough to get people to buy even on the 31st of December. One way to do that is to sell seasonal products (both Christmas and New Year-themed), and make it clear that they are available for a limited time only. Alternatively, as a retail business, you can go ahead and sell some of the products you plan on using in 2018 ahead of time. A type of “New Year, New X Product” promotion that comes with a one-time discount. As a restaurant owner, your best bet is to have the restaurant open on the 31st and the 1st of January. Ideally, you should stay open overnight and let people know they can always come in and grab a bite or a coffee if they need to take a break from celebrating, while also enjoying a discount or free item on the menu. If possible, look into having a food stand at your city’s New Year’s downtown celebration. And, of course, don’t forget about your loyalty program. You should offer members a decent discount (on top of the discount offered by the promotions themselves), a “buy one, get one free” policy, or a lot of bonus loyalty points for their purchase. As for non-members, give them a chance to sign up for your program when they make a purchase (be it online or in-store). Let them know they can redeem a reward instantly when they do it, and provide them with a decent number of points to start out. How to Get the Most Out of Your New Year’s Events Let’s start with restaurant events. When it comes to space, you already have it. Still, you can rent a larger venue if you will be expecting more guests than your restaurant can handle. Make sure you use a holiday-themed menu. You can add a few items that you’ll be adding to the menu in the next year as a way to get people more interested in your event. You should consider providing calorie and nutrient information for your dishes (in case you haven’t been doing this). Why? Because it’s likely that many of your customers will have a New Year’s resolution that includes getting in shape or losing weight. This way, you’re giving them a helping hand. Moreover, let people know they should bring their loved ones and friends with them. Offer them a discount if they do to provide a strong incentive. Oh, and remember to offer your guests complimentary drinks – both when you welcome them to the event, and when you start to prepare the countdown to midnight. Plus, don’t forget about entertainment. Live music, karaoke, stand-up comedy – they all work well with restaurant events. And if you want to engage your guests even more, you could run some contests before and after midnight. This will also be a great opportunity to promote your loyalty program as well. You can reward existing members with free dishes, a bottle of wine, or bonus loyalty points. As for non-members, you can help them ring in the new year with a bang by rewarding them with free desserts, drinks, or a bunch of extra points if they sign up right then and there. Lastly, if possible, try partnering up with local taxi companies to provide your guests with free cab rides home. They’re most likely going to be getting home late, after all. Now, if you’re in retail, you might be thinking there’s not much you can do in terms of events. However, you shouldn’t be discouraged since there are plenty of ideas to try out. For one, you could host an “End of the Year Market,” an event where you offer various products at a discount. You can even include the promotional products we previously discussed. You can also organize an event centered around raffles, where the main purpose is to donate the profits to a certain charity. Or, you can just host a New Year’s party where you give people the chance to participate in various contests to win all sorts of prizes (your products). Naturally, catering is a must for retail New Year’s events. Make sure your guests have everything they could want in terms of food and drinks. Try to offer vegetarian/vegan options too. In terms of where to organize the event, you can do it at one of your stores (if it’s big enough), or just rent a location suited for this type of event (large hall, a hotel, or even a club – it all depends on your niche). And, just like we discussed with restaurant events, you should definitely hire entertainment (live music works best in this case). The same goes for the free cab rides. As for your loyalty program, this will be a great time to let members earn extra rewards and points for their purchases, as well as offer non-members a chance to join and win a reward or bonus points. Need Some Assistance? Whether you want to host New Year’s events or just run promotions, one thing is clear: A lot of marketing effort will have to go into them. Well, fortunately, Spoonity can offer you the help you need. We will provide you with a user-friendly interface that will help you create, customize, and run promotions and campaigns hassle-free with just a few clicks. Plus, you’ll be able to decide exactly which customer segments you want to target, and what type of rewards they’ll be able to redeem. What’s more, in terms of loyalty programs, our platform has got you fully covered. Spoonity is 100% white-labeled, supports mobile payments and orders, and it overall makes it very easy for you to enhance customer loyalty in the long run. In case you have any questions, feel free to get in touch with us. --- ## Self-Service Kiosks in QSRs: A Game Changer URL: https://www.spoonity.com/self-service-kiosks-in-qsrs/ Type: post Modified: 2025-09-08 The QSR industry is known for its fast-paced environment, where it prioritizes efficiency and customer satisfaction. In recent years, self-service kiosks have emerged as a transformative technology in the QSR industry, reshaping how customers interact with restaurants. These kiosks are not only enhancing operational efficiency but also redefining the customer experience. This blog post explores the relevance of self-service kiosks in the QSR industry and underscores the importance of integrating loyalty programs to maximize their potential. Transforming Customer Experience: Self-Service Kiosks in QSRs – A Game Changer Self-service kiosks have revolutionized the way customers place orders in QSRs. These kiosks offer a host of benefits: Reduced Wait Times: Kiosks significantly reduce wait times, both for placing orders and for receiving them, by allowing customers to place their orders directly. This is particularly important during peak hours when long lines can deter potential customers. Increased Order Accuracy: Self-service kiosks minimize human errors in taking orders. Customers can review their orders before finalizing them, ensuring their meals are prepared exactly as they want. Enhanced Customization: Kiosks provide a visual and interactive way for customers to customize their meals. They can easily add or remove ingredients, see the changes in real-time, and explore new menu items without feeling rushed. Foster Omnichannel Loyalty: Customers who belong to the brand’s loyalty program can benefit from digital coupons or offers they receive via email or in-app, as kiosks allow customers to scan their promotional QR codes. This connects the digital experience to the ordering in the physical restaurant, enabling loyal customers to have a better omnichannel loyalty experience. Contactless Convenience: In the wake of the COVID-19 pandemic, self-service kiosks have gained additional relevance by offering a contactless way for customers to place their orders, aligning with increased health and safety concerns. Achieving Operational Efficiency with Self-Service Kiosks in QSRs For quick-service restaurant operators, self-service kiosks bring several operational advantages: Labour Optimization: By offloading the order-taking process to kiosks, staff can focus on food preparation and other critical tasks, improving overall efficiency. This can be particularly beneficial in times of labour shortages. Data Collection and Analysis: Kiosks collect valuable customer preferences and purchasing behaviour data. This data can be analyzed to refine menu offerings, optimize pricing strategies, and enhance marketing efforts. Consistency in Service: Kiosks provide a consistent ordering experience for all customers. This uniformity can lead to higher satisfaction levels and a more predictable workflow for the kitchen staff. Cost Savings: By reducing the need for front-of-house staff to manage orders, QSRs can achieve significant cost savings. These savings can be reinvested into other business areas, such as improving food quality or expanding marketing and loyalty efforts. Scalability: For QSR chains looking to expand, kiosks offer a scalable solution that can be easily implemented across multiple locations, ensuring a uniform customer experience. The Role of Loyalty Programs in Self-Service Kiosks in QSRs Integrating a loyalty platform with self-service kiosks can amplify customer and restaurant operators’ benefits. Here’s why loyalty programs are crucial: Customer Retention: Loyalty programs incentivize repeat visits by offering rewards, discounts, and exclusive offers. When integrated with kiosks, these programs become more accessible and easier to manage for customers. Personalized Experience: Kiosks can recognize returning customers through their loyalty accounts, offering personalized suggestions based on past orders and preferences. This tailored experience enhances customer satisfaction and fosters brand loyalty. Increased Engagement: Gamified loyalty programs can be integrated with kiosks to engage customers in fun and interactive ways. For example, customers can earn points for every purchase and redeem them directly at the kiosk, creating a seamless and rewarding experience. Enhanced Customer Insights: Loyalty programs linked with kiosk transactions provide deeper insights into customer behaviour. This customer data can be used to refine loyalty marketing strategies, develop targeted promotions, and create a more personalized dining experience. Seamless Integration: Modern kiosks can seamlessly integrate POS systems with rewards programs with loyalty mobile apps and online platforms, ensuring customers have a consistent experience regardless of how they interact with the restaurant. This omnichannel approach strengthens customer relationships and enhances brand loyalty. Future Trends and Considerations As self-service kiosks continue to evolve, several trends and considerations are emerging that QSR operators should keep in mind: Artificial Intelligence and Machine Learning: Incorporating AI and machine learning into kiosks can further enhance personalization and efficiency. AI can predict customer preferences and suggest items based on time of day, weather, and past behaviours. Voice Recognition Technology: The integration of voice recognition technology can make kiosks even more user-friendly, allowing customers to place orders verbally, which can be particularly beneficial for those with disabilities or those who prefer a hands-free experience. Sustainability Initiatives: Kiosks can support sustainability initiatives by encouraging customers to make eco-friendly choices, such as opting for plant-based menu items or using digital receipts instead of printed ones. Augmented Reality (AR): AR can provide an immersive experience, allowing customers to visualize their meals before ordering. This can enhance engagement and help customers make more informed decisions. Enhanced Security Measures: As kiosks handle sensitive payment information, ensuring robust security measures is crucial. Implementing advanced encryption and fraud detection technologies will protect customer data and build trust. Embracing the Future of QSR with Self-Service Kiosks and Loyalty Programs Self-service kiosks are no longer a novelty but a standard feature in the QSR industry. Their ability to streamline operations, enhance customer satisfaction, and provide valuable data insights makes them an indispensable tool for modern restaurants. By integrating loyalty programs and staying ahead of emerging trends, QSR operators can maximize the potential of self-service kiosks, ensuring a competitive edge in an increasingly dynamic market. As technology continues to evolve, those who adapt and innovate will lead the way in shaping the future of the QSR industry. Did you find value in this information? If so, please share it with your colleagues in the industry to help them stay informed and ahead of the curve. The QSR industry is known for its fast-paced environment, where it prioritizes efficiency and customer satisfaction. --- ## How to choose the best loyalty program for your POS URL: https://www.spoonity.com/how-to-choose-the-best-loyalty-program-for-your-pos/ Type: post Modified: 2025-09-08 To retain customers and boost sales at your point of sale, implementing a loyalty program is crucial. The key lies in selecting and integrating the right program with your point-of-sale (POS) system. Finding a solution that meets your business needs, enhances the customer experience, and streamlines in-store operations is essential. This article provides seven essential tips for choosing and implementing the perfect loyalty program for your POS. From assessing crucial features to evaluating the user experience, these tips will enable you to make informed decisions and derive maximum benefits from your loyalty program. Learn how to choose the best loyalty program for your POS. Integration with the Point of Sale (POS) Integrating your loyalty program with the point of sale is crucial for several reasons. Operationally, this integration optimizes internal processes and facilitates daily store work. One of the main advantages is that it allows cashiers to manage transactions and apply loyalty rewards quickly and easily. This translates to less need for extensive staff training, as the integrated system is intuitive and user-friendly. The integration helps to streamline and automate the management of loyalty data, eliminating the need for manual entry or separate system usage. This reduces human errors and improves operational efficiency. Integrated both systems allow cashiers to focus on providing excellent customer service, resulting in a smoother shopping experience. Businesses can also understand how customers make purchases. This can help them make special offers to customers and improve how they sell their products. Loyalty solution for NCR Aloha Spoonity’s loyalty solutions have become essential for optimizing businesses in the restaurant and retail industries. Their integration with leading systems like NCR Aloha provides perfect synergy, enhancing operational efficiency and customer satisfaction. Native Integration: this means there is no need for additional software or license. Operational Benefits: it facilitates real-time reward earning and redemption, improving efficiency and reducing the need for extensive staff training. Promotions: Spoonity supports all of Aloha’s promotions. Rewards program for Oracle Simphony Spoonity’s loyalty platform improves loyalty program management and user experience for restaurants and cafes using Oracle Simphony‘s point of sale. Certified Compatibility: Works with Micros 3700, Simphony, and GloriaFood. Process Optimization: Automates loyalty data management and provides detailed reports, allowing employees to focus on customer service. Omnichannel: Build customer loyalty online and in-store. Points and cashback balances are accumulated and redeemed at both the physical and digital point of sale. Loyalty program for PAR PixelPoint Offering a great experience implies, among others, offering convenience to the consumer. Integrating Spoonity with PAR PixelPoint elevates the brand’s and customers’ relationship to another level with solutions such as check-in at the table. Integrated API: Spoonity’s API integrates seamlessly, simplifying system implementation and use. Advanced Features: The POS system integrates QR codes, loyalty payments, and gift card management to offer quick registration. These integrations ensure a smooth user experience, streamline transactions, and provide valuable data for personalizing offers and improving marketing strategies. Avoid extra licensing fees Integrating a loyalty platform with a POS raises important considerations for operational efficiency and business profitability. Eliminating extra licensing costs helps businesses maximize their technology investment return. This allows owners and managers to allocate resources to other growth areas, such as marketing, staff training, or customer experience improvements. Additionally, avoiding additional charges makes managing administrative and financial tasks easier and facilitates planning and cost control. From the operations point of view, an integration without extra licensing allows businesses to fully adopt and use the integrated loyalty features without financial obstacles, speeding up implementation and staff adoption. Removing economic barriers enables more businesses to access integrated loyalty solutions, fostering competition and innovation in the industry. This can result in a greater variety of options for business owners, allowing them to choose the solution that best fits their needs without worrying about hidden costs. Flexibility is key to a successful integration The flexibility of the Point of Sale is fundamental in optimizing and enhancing any loyalty program. Here’s why: Seamless Integration: A flexible POS can integrate smoothly with loyalty management systems, allowing for a seamless user experience. This integration ensures customers can efficiently accumulate and redeem points without interruptions or technical issues. Effective personalization: It facilitates the personalization of loyalty program offers and promotions. The POS can offer relevant and attractive rewards by adapting to different customer profiles and purchasing behaviors, increasing customer engagement and satisfaction. Accurate data collection: It allows for the precise collection of transaction and purchasing behavior data. This provides valuable insights into better understanding customers, identifying buying trends, and effectively adjusting loyalty strategies to maximize ROI. Improved customer experience: A flexible POS can adapt to offer an enhanced customer experience. From accepting multiple payment methods to seamlessly integrating loyalty options, an adaptable POS ensures that every customer interaction is smooth and satisfying. Operational agility enables businesses to adapt quickly to changes in loyalty strategies or customer preferences. This provides a competitive advantage by allowing swift responses to market demands and the efficient launch of new offers and promotions. Customer support Having customer support in the same time zone, speaking English – or a language like Spanish in some regions in the US, for example – and understanding the peculiarities of the target market is crucial for several reasons: Effective communication: Language is fundamental for clear and effective communication. Having staff who are native to both English and Spanish ensures that customers can express their problems and questions without language barriers, reducing misunderstandings and improving problem resolution. Culturally relevant: Understanding the peculiarities of the local market goes beyond language. It involves knowing the customs, expectations, and specific needs of customers in this region. This allows for more personalized and empathetic service, providing a better customer experience. Timely response: Being in the same time zone allows quicker and more timely responses to customer queries and issues. This is especially important when response time can be critical for customer satisfaction. Trust and relationship: Customers tend to trust a customer service team that feels close and understands their context. Trust is built more easily when those involved share a cultural and linguistic background with the customers. Operational efficiency: Time zone synchronization facilitates coordination and communication. This can lead to more efficient problem resolution and better resource management. Market adaptation: Familiarity with the peculiarities of the regional market allows for more suitable and relevant solutions. This involves everything from approaching a problem to understanding how the audience behaves in the region. Customer data analytics Selecting an integrated point-of-sale system that allows for loyalty program analytics is essential for multiple reasons: Customer insights: Collecting detailed data on customer behavior and preferences allows for creating complete profiles and a better understanding of their needs and shopping habits. Personalization: Loyalty analytics enables customer segmentation and offers personalized promotions, increasing the relevance and effectiveness of marketing campaigns. Program improvement: Real-time data on program performance allows for identifying areas for improvement and adjusting strategies to maximize customer retention and satisfaction. Operations optimization: Analyzing each location’s performance and sales trends helps optimize inventories, staffing, and other key operations. ROI measurement: An integrated POS system allows for measuring the return on investment in loyalty initiatives, allowing for continually improving data-driven decisions. Customer loyalty consulting Choosing a loyalty solution integrated with the point of sale that includes consulting is extraordinary! Specialized consulting in customer loyalty for restaurants is an additional arm of the client’s marketing team, providing a strategic and personalized approach. Consulting experts can analyze detailed loyalty program data to identify trends and opportunities, allowing companies to adapt their strategies quickly. Additionally, these consultants help implement effective tactics and adjust campaigns according to precise and updated reports. This optimizes the loyalty program’s performance and saves the client time and resources, allowing the internal marketing team to focus on other critical business areas. By closely collaborating with the client’s marketing team, consultants ensure that loyalty strategies align with overall business goals. This maximizes the impact of campaigns, increases revenue, and provides an objective viewpoint to identify overlooked areas for improvement. Marketing leader Implementing a successful loyalty program requires effectively managing a dedicated marketing leader. Here’s why: Strategic direction: A marketing leader can set clear objectives, define strategies, and ensure the loyalty program aligns with overall business goals. Coordination and execution: Coordinates between different departments and ensures that all parties are aligned to ensure proper program implementation. Monitoring and optimization: A marketing leader can continuously monitor program performance, adjusting tactics based on data analysis to improve effectiveness and maximize ROI. Effective communication: This role is the main link to communicating the program’s benefits internally and externally, ensuring that customers and staff understand and actively participate. Innovation and adaptability: By staying updated on the latest trends and best practices, a marketing leader can introduce innovations and adapt the program to the changing needs of the market and customers. Conclusion: the key to success in loyalty programs Implementing a successful loyalty program requires proper integration with the point of sale and, among other things, the dedicated management of a marketing leader. This ensures the program aligns with business objectives, optimizing customer experience and business operations. Having a flexible system and specialized consulting maximizes the loyalty program’s benefits, ensuring higher customer retention and sustainable growth. If you have a point-of-sale system like NCR Aloha, Oracle Simphony, or PAR Pixelpoint and want to integrate one of our loyalty solutions, contact us, and one of our experts will contact you. --- ## Mobile Apps for Loyalty Programs: Why Do You Need One? URL: https://www.spoonity.com/mobile-apps-for-loyalty-programs/ Type: post Modified: 2025-09-08 In today’s competitive food and beverage industry, customer loyalty is no longer a luxury but a necessity for long-term success. Customized mobile apps have become the key to loyalty programs in the smartphone age. These apps empower restaurants and coffee shops to nurture customer relationships, transforming them from sporadic patrons to ardent brand advocates. Mobile Apps that Drive Customer Loyalty As customer experience is paramount in 2024, mobile apps have become indispensable parts of our daily lives, blending into various aspects of our personal and professional endeavours. This trend extends to customer loyalty, where mobile apps have emerged as transformative tools that revolutionize how restaurants and coffee shops consumers interact with their patrons. The Gateway to Enhanced Customer Engagement Mobile apps provide a direct and convenient channel for businesses to engage with customers, informing them about promotions, exclusive offers, and personalized recommendations. This enhanced engagement increases customer participation and a more effective rewards program. The Rise of Mobile Apps for Loyalty Programs Numerous studies have confirmed mobile apps’ growing adoption and positive impact on customer loyalty. These findings paint a clear picture of the increasing relevance and effectiveness of apps in fostering customer engagement and loyalty. Adoption Rate: 81% of loyalty program members use mobile apps to interact with loyalty programs (Deloitte, 2023) 75% of consumers affirm that loyalty apps make them feel more connected to the brand (ACI Worldwide, 2022) Frequency of use: 63% of consumers engage with loyalty apps at least once a month (Applause, 2023) 52% of consumers identify loyalty apps as one of the primary ways they interact with loyalty programs (Forrester, 2022) Impact on Consumer Behavior: 72% of consumers who use mobile loyalty apps are more likely to make repeat purchases (McKinsey & Company, 2021) 65% of consumers who use loyalty apps spend more money at stores participating in the program (Salesforce, 2022) Customer Satisfaction: 84% of consumers who use mobile loyalty apps are satisfied with the experience (Oracle Retail, 2021) 78% of customers who use loyalty apps recommend the program to others (Inmar, 2022) The Transformative Power of Mobile Loyalty Apps These compelling statistics underscore mobile apps’ transformative power in shaping customer loyalty’s future. By providing a convenient, personalized, and engaging experience, mobile apps are enabling businesses to: Enhance Customer Engagement. Mobile apps for loyalty programs offer a direct and accessible channel for customers to interact with brands, fostering a sense of connection and loyalty. Increase Purchase Frequency and Spend. Mobile loyalty apps provide real-time access to rewards, promotions, and personalized offers, encouraging customers to make frequent purchases and spend more. Gather Valuable Customer Insights. Loyalty apps facilitate the collection of valuable customer data, enabling businesses to gain deeper insights into customer preferences and behaviours. Strengthen Brand Loyalty. Mobile apps constantly remind customers of the brand’s value proposition, reinforcing customer loyalty and advocacy. Content Management for a Superior Loyalty App Experience Content Management Systems (CMS) have become indispensable tools for businesses across all industries, including Food & Beverage. A robust CMS empowers restaurants to create, manage, and publish content seamlessly. This ensures that customers have access to the most up-to-date and relevant information at all times. Most marketers are familiar with CMS tools to manage their organization’s websites. But, are there any CMSs specializing in customer loyalty mobile apps for restaurants? The answer is yes, there are, and they are very beneficial to mobile apps focused on rewards programs. Key Benefits of a Specialized CMS for Loyalty Mobile Apps Centralized Content Management. A CMS streamlines content management, making updating and maintaining loyalty program information easier in your restaurant mobile application. This centralized approach ensures consistency and accuracy, enhancing the overall customer experience. Personalized and Relevant Content. With a CMS, businesses can create personalized and relevant content tailored to individual customer preferences and interests. This personalized approach fosters deeper customer engagement, strengthens loyalty, and drives repeat purchases. Data-Driven Insights and Analytics. A CMS provides valuable insights into content and promotion performance. A mobile app CMS allows loyalty experts to track engagement metrics, identify popular content, and understand customer preferences. These data-driven insights can inform marketing strategies, coupons, content creation, and overall program optimization. Integrations with Other Platforms. A CMS can seamlessly integrate with other platforms, including an online ordering system and a customer loyalty platform. These integrations provide a holistic view of customer behaviour, enabling restaurants to deliver personalized experiences and make informed decisions. Unlock Loyalty Beyond the App  While mobile apps have become a powerful tool for businesses to manage and optimize loyalty programs, not all companies possess the financial or technical resources to develop and implement a dedicated app. Fortunately, viable alternatives exist, enabling businesses to reap the rewards of loyalty programs without breaking the bank. Exploring the App-less Arena QR Codes and Microsites. QR codes and mobile microsites offer a digital and accessible complement for loyalty programs. Customers can scan QR codes at points of sale or in promotional materials to access a mobile-optimized website. Loyalty members can access the microsite directly to check their point balance, redeem rewards, and obtain information about the program. This option is ideal for businesses seeking a digital experience without developing a full-fledged app. Wallets. Apple and Google Wallets allow customers to accumulate points and access benefits easily. Implementing this system is relatively simple and economical and can be adapted to businesses of all sizes within the F&B industry. Social Media Integration. Social media platforms are ideal for interacting with customers and promoting loyalty programs. Businesses can create exclusive groups or pages for program members and share relevant and exclusive content. They can also run contests and dynamics and offer special promotions through these platforms. This strategy allows leveraging the reach and interaction offered by social media to connect with customers more closely. SMS-Based Loyalty Programs. Text messages (SMS) provide a direct channel to communicate with customers and manage loyalty programs. Businesses can send SMS messages to inform about accumulated points, exclusive offers, birthday reminders, and other relevant promotions. This strategy is particularly effective for reaching a broad audience without smartphones or internet access. Personalized Email Marketing. Email marketing remains an effective channel for communicating the loyalty program’s benefits. Restaurants still rely on email to inform about new offers and promotions and generate engagement with program members. By segmenting their customer database and sending personalized emails, brands can elevate the relevance and impact of communications. Conclusion As we navigate 2024 competitive business landscape, customer loyalty is a precious asset. Loyalty programs have emerged as a powerful tool to cultivate customer engagement, drive repeat purchases, and foster brand advocacy. At the same time, mobile loyalty apps have revolutionized the way how consumers interact with the rewards programs. Are you interested in elevating your rewards program with a mobile loyalty app that enhances customer experience? Our team of loyalty experts is here to assist you. Contact us today and let us help you craft a loyalty program that cultivates customer loyalty and drives business growth. --- ## Secrets to effective loyalty programs URL: https://www.spoonity.com/secrets-to-effective-loyalty-programs/ Type: post Modified: 2025-09-08 Building and maintaining customer loyalty is crucial in today’s highly competitive market. By keeping loyal customers, businesses can increase repeat sales and lower the cost of acquiring new customers. The following blog post will explore the secrets to creating effective loyalty strategies within a loyalty program. This will include providing practical examples and assessing the importance of tailoring strategies to the customer lifecycle. Understand your customer Before developing effective loyalty strategies, it is essential to empathize with your customers and understand their needs and motivations. Identifying and understanding customer segments is essential. Data should be used to determine demographic, geographic, and psychographic characteristics and to consider consumers’ needs, behaviors, and preferences. Deeper segmentation allows for creating personalized, relevant, and practical strategies to drive customer loyalty and engagement. Define clear objectives Establishing clear goals is crucial for a loyalty program to be effective. A useful methodology for this is SMART goals, which involve defining Specific, Measurable, Achievable, Relevant, and Time-bound objectives. This will help maintain focus and evaluate the program’s success. Examples of SMART goals in loyalty programs are: Supermarket: Increase customer retention by 15% in one year by offering weekly discounts on popular products and allowing customers to accumulate points for more significant rewards at the end of the year. Coffee chain: Increase the frequency of customer visits by 20% in three months by offering a free drink after every eight purchases and access to exclusive experiences for loyalty program members. Electronics store: Increase the average purchase value by 25% in three months by incentivizing customers with extra points for purchases above a certain amount and exclusive discounts on new products. Some basic steps to establish and achieve SMART goals are: Analyze historical data: Use loyalty analytics to assess sales and customer behavior to set realistic and trend-based goals. Segment customers: Set specific goals for different customer segments (new, most loyal, less loyal, etc.) to personalize strategies and maximize effectiveness. Implement surveys and feedback: Continuously track progress towards goals and adjust strategies as necessary to ensure they are being met. Select the right rewards Choosing the right rewards is essential to motivating customers to participate in your loyalty program. Let’s examine the different types of rewards in more detail and how to choose the most suitable ones for each audience. Types of rewards: Discounts and coupons: Direct price reductions on specific products or the entire purchase and coupons for future use. Complimentary products: Offering free samples as incentives for purchases or complete products after reaching a certain level of purchases. Accumulated points: Point systems in which customers collect points for each purchase, which can be redeemed for products, discounts, or services in future purchases. Membership levels (bronze, silver, gold) offer incremental benefits based on points accumulated. Exclusive experiences: Access to exclusive events like product launches, private parties, and personalized experiences such as consultations or private tours. VIP services: Priority customer support, exclusive technical support, and free shipping. How to choose the right rewards: Know your audience: Use data and customer segmentation to understand the rewards they value most. Balance cost and perceived value: Ensure rewards are valuable to customers and sustainable for your business. Diversify rewards: Offer a variety of rewards to attract different customer segments. A flexible point-based plan that allows customers to choose rewards can be very effective. Evaluate and adjust: Periodically review which rewards are most popular and adjust your offerings accordingly. Effectively communicate the loyalty program Effective communication in the proper formats and messages is crucial to keep customers informed and engaged with your loyalty program. Multichannel approach: Email: Regular newsletters and personalized messages based on customer behavior and preferences. Mobile apps: Push notifications and real-time updates on points balance, available rewards, and upcoming promotions. Social media: Regular posts and direct interaction with customers. Website: A dedicated section with detailed information and live chat support. Physical stores: Promotional materials and trained staff to inform and encourage customers to join the program. Personalization: Audience segmentation: Customize messages based on demographics, behavior, and preferences. Dynamic content: Personalized offers and product recommendations. Automated Marketing: Automated workflows triggered by customer behaviors and A/B testing to optimize messages and offers. Encourage member engagement A successful loyalty program is easy to understand and has simple mechanics. Clear and concise rules: Transparency: Make sure the program rules are easily understood using precise language. Visibility: Make sure to display the participation rules prominently, such as on the website, mobile app, and in physical stores. Easy registration process: Quick sign-up: Facilitate a swift and hassle-free registration process. Multiple options: Offer various ways to sign up, including online, physical stores, and mobile apps. Simple earning rules: Automation: Implement systems that automatically record and accumulate points for each purchase. Transparency in earning points: Provide clear information on how points are calculated and the amount earned per transaction or event. Technology and tools: Mobile apps: Develop user-friendly mobile apps. Digital cards: Offer digital loyalty cards. Online platforms: Create an online portal. Quick scanning systems: Use QR codes and ensure integration with POS systems. Measure and adjust Continuously measuring the performance of your loyalty program and making necessary adjustments is crucial. KPIs and metrics: Identify key metrics to evaluate the program’s success. Customer feedback: Collect and analyze customer opinions to continually improve the program. Loyalty strategies and customer lifecycle Designing loyalty strategies according to the customer lifecycle is essential for maximizing the effectiveness of the loyalty program. Customer Lifecycle Stages: Acquisition: Attract new customers with welcome offers and discounts for the first purchase. Growth: Encourage growth by boosting purchase value with tailored recommendations and incentives for repeat purchases. Retention: Retain current customers by offering them exclusive benefits and providing excellent customer service. Recovery: Reengage inactive customers with attractive incentives and personalized communications. The Loyalty Pyramid:  The Loyalty Pyramid helps us understand and segment customers based on their loyalty levels. Each level requires specific strategies and communications, from potential prospects to highly valuable customers. Conclusion: the secrets to effective loyalty programs Creating and managing a successful loyalty program requires a combination of well-thought-out strategies and effective execution. The key lies in deeply understanding your customers’ needs, setting clear and achievable goals, selecting rewards they genuinely value, and communicating effectively. Facilitating participation is essential to keep customers engaged and active in the program. Continuous measurement and adjustment will allow you to optimize your strategy and ensure its long-term effectiveness. Moreover, adapting your loyalty strategies to the customer lifecycle ensures that each stage, from acquisition to retention and recovery, is covered with specific tactics that maximize customer value. The Loyalty Pyramid will help segment your customers intelligently and direct the right strategies to each group. Implementing these strategies can help any business build and maintain a loyal customer base, leading to sustained growth and greater profitability. Customer loyalty translates into repeat sales and customers who act as brand ambassadors, attracting new customers and strengthening your market position. Are you interested in discovering the secrets to effective loyalty programs with us? Then, provide us with your details, and one of our specialists will contact you to evaluate your business’s most effective loyalty strategies. --- ## Feature Released: Inbox & In-App Notifications URL: https://www.spoonity.com/feature-released-inbox-in-app-notifications/ Type: post Modified: 2025-09-01 One of our most anticipated features has arrived: inbox. The new inbox feature allows for in-app notifications and messaging. It allows you to provide news and dynamic content directly to your app in virtually any design you want. The key is that any HTML can be used for the messages, meaning you have total control over what appears in the app. Best of all, in-app notifications can be sent to customers regardless of if they have opted in to email, SMS, or push notifications. That means you reach 100% of your smartphone members. Compose a Message Through the campaign dashboard, simply select In-App promotion as the medium you’d like to reach your customers and begin composing your message. Your preview will automatically show you how your message will appear for your customers. You can add: a title, sub title, a featured photo, and the body of the message. App Notification When a new message is sent to the app, a small inbox icon will appear at the top right hand corner of the checkin screen to notify customers that a message is available for them. Messaging Center Once customers click on the icon on the top right or the ‘messages’ menu from the side menu, they will see a list of messages you have sent. New messages will be marked with a small colored area at the top right hand corner of the message. If the message is more than 250 characters, only the first three lines will appear and customers can click the message to read the full message. --- ## 7 Social Media Campaigns That Can Enhance Brand Advocacy URL: https://www.spoonity.com/7-social-media-campaigns-can-enhance-brand-advocacy/ Type: post Modified: 2025-09-01 Improving the image of your brand on websites like Twitter, Facebook, or Instagram is quite paramount nowadays. After all, 71% of people who had a positive social media experience with a brand are very likely to recommend it to others. So, trying to improve brand advocacy on social media platforms is definitely worth it since it’s a very effective marketing tool. Well, if you’re looking for ways to take advantage of the most popular platforms out there, here are 7 ideas you should consider: 1. Rewards for Social Media Promoters The idea is to entice clients to promote your business on social media by offering them the chance to redeem various rewards if they do so (it can be free products, discounts – anything you want). All they need to do is mention how much they like your business (and preferably what they like about it too). Letting your customers know about this is quite easy. Promote this campaign on your social media pages, and be sure to have flyers that advertise this offer at your place of business as well. Now, with these types of social media campaigns, it’s best to use a hashtag so that you can quickly check on the people who are promoting your business online. Make sure the hashtag catchy, easy to remember, and easy to type. Afterwards, all you’ll need is someone (or a team) who will be responsible for monitoring the hashtag usage on various social media platforms to verify that the clients who want to redeem rewards did their part. This is also a great way to find out which ones of your customers are influencers. 2. Facebook Reactions Contests Holding Facebook Share contests (where users share your post for a chance to win) is still the norm nowadays, but we’d recommend asking people to use a Facebook React instead. Why? Because it makes participating that much easier for people, so they’re more likely to engage with the post. For example, if you run a Mexican food-oriented QSR (quick-service-restaurant), you could post a photo of 3 or 4 different types of tacos, and ask people to vote for their favorite one for a chance to win a coupon, free item, or discount. Since all people will need to do is hit Like or use a Facebook React, they’ll be more than willing to enter the contest. Overall, you’ll come on top with plenty of satisfied customers, a ton of exposure (the fact that people reacted to your post will show up on their friends’ newsfeeds), and more than enough market research data about clients and potential customers. 3. Instagram Photo Contests The premise is pretty straightforward. You let customers know that if they take a photo of their meal (or retail products if you’re not in the restaurant industry) and upload it to Instagram, they can win a discount or free item. However, you can go the extra mile and do something completely different. For instance, you could place a sign outside advertising a certain product or special deal. But instead of just mentioning said product or deal, you present them in a funnier, more joke-ish manner. We realize that might not seem appealing to you, but it is to today’s average consumer. If you do something like that, passers-by might be more likely to stop, read the sign, and actually take a photo with it and post it to Instagram. They can also post it to Facebook or Twitter, of course. What’s more, said passers-by might even come inside to check out the product or deal in question. And if you don’t like speculating about consumer behavior, you can just tell customers (on social media or by adding a note to the aforementioned sign) that they can win a discount or enjoy a special offer if they take a photo with the sign and post it to Instagram. 4. Facebook Live Campaigns Essentially, you should run Facebook Live videos on your Facebook page on a regular basis. You could organize a quiz where the winner gets to enjoy a discount or a free item, or an Ask-Me-Anything type of video where the most interesting question is rewarded. Those are just some examples, of course, but they should give you an idea of just how engaging a Facebook Live video can be for consumers. Plus, don’t forget how popular Facebook Live is nowadays. After all, not only are Facebook Live videos watched 3 times longer than videos that aren’t live, but users also tend to comment 10 times more on Facebook Live videos than on regular videos. So, getting top-notch engagement for your brand with Facebook Live is quite easy, and it will offer you the chance to get more people interested in your business. 5. Encourage Customer Experience Tweets By that, we mean that you should let customers know that they are more than welcome (and that you actually encourage them) to Tweet about the experience they had at your place of business. This type of social media campaign usually works very well for restaurant and QSR businesses. You can have your staff tell your customers about it, have in-store flyers promoting this, and even mention it on your social media pages. The main idea is to let people know that if they do this, they stand to win a coupon, discount, or free item (usually a meal or food item). Once again, you should come up with a hashtag, and tell clients they should mention it in their Tweets. All in all, your business will get plenty of positive exposure, and you’ll be much more likely to attract new customers this way (not to mention turning existing customers into recurring ones). And in case any of the Tweets are negative in nature or contain complaints, make sure you address them in a timely and professional manner. 6. Social Media Campaigns That Target Influencers The people who talk about your business a lot on the Internet, who share your content, and who have a large audience listening to them would be the influencers you should be targeting with this campaign. The idea would be to focus your strategy around them. For instance, you could post on your social media pages about your most loyal customers. Posting a photo of them enjoying their 10th consecutive meal in a month or week or so can work. All you need is their approval and you’re good to go. While at first glance this might not seem a powerful strategy like the rest of the ideas on our list, do keep in mind that doing something like this shows both your customers and potential clients how much you value your patrons. In the long run, it will enhance your brand’s image and attract new customers. 7. A Facebook 360° Contest This type of social media contest works best when you just opened up a new place of business. Basically you could use Facebook’s 360° feature and upload a compatible image or video that showcases your new restaurant, QSR, or retail store. Marketing-wise, this is a pretty smart move as it quickly generates interest for your new place – especially if the photo or video gets shared a lot by your customers. But that doesn’t mean you can’t do something extra to make this experience much more engaging for consumers. You could do a sort of an “Easter Egg Hunt.” Basically, you could ask people to closely examine the photo or video to find a hidden detail, screenshot it, and share it to enter a contest to win a redeemable prize. For example, you could ask one of your staff members to hide in the background holding a sign with a password on it. There are plenty of possibilities of course, so let your creativity soar. Just be sure to make the “hunt” a bit easy cause consumers tend to lose interest in a social media contest if things are too complicated and time-consuming. Interested in Improving Your Brand’s Social Media Presence? We can offer you just the tools you need then. While our platform already specializes in loyalty program features and advanced analytics, Spoonity will now also include social media packages that are designed to help people like you build and enhance your business’ brand advocacy on social media platforms. Our new features will make it extremely straightforward for you to run social media campaigns that let customers earn rewards by using Facebook, Twitter, and Instagram. Plus, you can actually choose which people you want to target, be them loyal customers or even those identified as influencers. And since you’ll have an easy time offering properly-targeted incentives all the time, you’ll get to also enhance your word-of-mouth marketing efforts and improve conversion rates. Not to mention that you’ll also get to cut marketing costs by getting direct access to advanced social profiling. The bottom line is this: You’ll be able to actually turn existing clients into brand advocates who will, in turn, attract new potential customers to your brand (who will already view you in a positive light). --- ## Spoonity Loyalty & Maitre’d Point of Sale: “A Winning Combination” URL: https://www.spoonity.com/spoonity-loyalty-maitred-point-of-sale-a-winning-combination/ Type: post Modified: 2025-09-01 We were recently featured in a fantastic blog post by Maitre’d Point of Sale (POS) to recognize the phenomenal results Spoonity delivered with the Bridgehead loyalty and quick pay system. The blog post starts by introducing the origins of Bridgehead. It goes on to talk about how Spoonity was brought in to address the shortcomings of Bridgehead’s existing paper punch card system: When Bridgehead launched, it offered a loyalty program that was completely paper-based. With the company’s growth, this created significant obstacles for managing and analyzing the value of the loyalty program to the business. Beyond paper, there were also three different cards that had to be managed (!): one each for coffee, packaged coffee beans and specialty drinks. When a customer ordered something, they presented their card for a punch: when they had eleven punches they got the 12th item free. Bridgehead also offered a gift/stored value card with no connection to the loyalty program, and with little ability to track usage. Reloading the card was something that had to happen in the store—there was no mobile or web self service available.   The solution, implemented at Bridgehead’s 15 locations across Ottawa, is a seamless integration of Spoonity loyalty and Maitre’d POS. The post eloquently summarized the value proposition of a modern loyalty system that is integrated with the POS:   First of all, they got rid of the paper, replacing both the loyalty and the gift card with a single, branded card and keychain fob. The same card serves as a quick pay card, a gift card and a loyalty card. At the same time, it manages every transaction made, updating loyalty points, sending alerts when gift card balances get low, and even automatically reloading them. They integrated total member self-serve capability. Loyalty members check their redemption levels, and customers reload their gift and quick-pay cards from any computer or mobile device. Making analysis-driven strategic decisions is simple: Bridgehead now has the data and the analytics engine to really dig into the details of their customer behavior.   In the 18 months since launch, the brand new Bridgehead loyalty and quick pay system has been an incredible success. A large part of this success is from the ease of use for both staff members and customers.   Today, Bridgehead has 65,000 loyalty members across their operation. In 2014, they processed 1.5 million transactions through the Spoonity loyalty and gift programs. In the first year of the program, quick pay transactions increased 88%—and the bulk of that increase was from people paying with their smartphones. And of course it’s completely integrated with Maitre’D, and that integration was as simple as enabling the Maitre’D loyalty module. No more paper. In-depth strategic data. Anywhere anytime access and self service. All implemented simply and fully integrated with Maitre’D POS. No wonder the program is successful: Bridgehead, Spoonity and Maitre’D form a can’t-lose Loyalty team.   We’re incredibly excited to be partners with an amazing brand like Bridgehead and an industry leader like Maitre’d. We look forward to continuing to work closely with both to provide the next generation of loyalty and quick pay to brands all over the world. If you’d like to read the Maitre’d blog post in full, you can find it here: Loyalty and a Cup of Joe: a Winning Combination.   --- ## Featured Release: SMS Notifications URL: https://www.spoonity.com/featured-release-sms-notifications/ Type: post Modified: 2025-09-01 With our latest release customers now have the ability to send SMS campaigns on the dashboard in 3 easy steps. 1. Create a customer group you want to send the campaign to. You can include/exclude customers who spent, visited, purchased, or registered during a certain time period to entice them to return. 2. In the content section, you can now check off both email and SMS, or just SMS. Then type your message in the box, and preview it on the side. 3. At the confirmation page, you will see a summary of your customer group, how many people will be receiving the meesage, and how much it will cost before you submit your campaign. Now available on all dashboards, so log in and check it out! --- ## Blog revamp! URL: https://www.spoonity.com/blog-revamp/ Type: post Modified: 2025-09-01 Welcome to the new Spoonity blog.  We’ve completely redesigned it with a focus on posts and their content. It now features beautiful layouts for images, videos, testimonials, and text posts. Check back often and you’ll find regular updates on the company, new features we are rolling out, and news on the loyalty industry in general. Stay tuned in the coming weeks for gorgeous new spoonity.com website! We’re currently doing some usability testing so if you have a keen eye for design please drop us a line and we’d be glad to share a sneak preview to get your feedback.   --- ## Spoonity on CTV News URL: https://www.spoonity.com/spoonity-on-ctv-news/ Type: post Modified: 2025-09-01 We weren’t the only ones who thought that Bridgehead’s recent 500,000 transaction milestone was a big one. CTV News approached us to film a segment on the partnership between Spoonity and Bridgehead and we were more than happy to oblige. The fantastic segment features both companies, customers that use the program, and the technology in action. Check it out here:   --- ## Introducing Passbook Integration for iPhone URL: https://www.spoonity.com/introducing-passbook-integration-for-iphone/ Type: post Modified: 2025-09-01 We’re excited to launch a much requested feature for Spoonity-powered iPhone apps: Passbook integration.  This new feature will make it even quicker and easier for iPhone-wielding customers to pay with their card balance & earn points for their purchases in store.  Here’s a rundown of how this integration will work:   Step 1: Getting Started Customers with a compatible phone will now see a new Passbook icon on their menu screen inside their favourite merchant’s app.  Selecting this icon will bring the intro screen with a brief description of what Passbook offers.         Step 2: Selecting Stores Customers can select up to 10 of their favourite or most frequented stores to enable the pass to pop up on their lock screen when they are nearby.                     Step 3: Add to Passbook Once their favorite stores are saved a preview of their pass will appear with the option to add it to their Passbook app. All they have to do is tap “Add” and the pass slides down into their Passbook.                 Step 4: Enjoy Next time the customer is near one of their favourite locations a shortcut to the pass will pop up on their lock screen.  The customer can tap the notification  to quickly open the pass, view their balance, and scan their barcode once in the store with no need to find and open the app. The pass will automatically update with any balance changes.           BONUS: For those of you out there with WP8.1 you can now add this pass to your WP Wallet. If you’re interested, send us a note at support@spoonity.com and we can set you up with a pass file for your account by email. --- ## One Million Transactions! URL: https://www.spoonity.com/one-million-transactions/ Type: post Modified: 2025-09-01 This week we crossed a major milestone in the company: one million transactions processed by Spoonity. This means that customers have used a Spoonity powered program to pay, earn points, redeem rewards, and reload over one million times. When we started Spoonity we set out to make it quick and easy for customers to participate in a loyalty rewards program. Since then we’ve expanded into quick pay and developed our technology into one of the most robust and feature rich platforms in the industry. We’re now processing close to 6,000 transactions per day and expect that number to grow exponentially with national rollout of our newest client, Pita Pit, in the fall. We continue to strive to build the future of loyalty and quick pay with the best technology and strongest commitment to customer service in our industry. Next step: 1 billion transactions! --- ## Our Very Own Virtual Machine Server URL: https://www.spoonity.com/our-very-own-virtual-machine-server/ Type: post Modified: 2025-09-01 We’ve been busy adding new clients as quick as we can. Often with a new client comes a new point of sale system we need to support. The process for supporting a new POS involves installing a copy of the software on the lonely test computer in our office, a re-purposed quad core desktop computer.  The problem is that we are bringing on so many clients & POS systems that our poor test computer is struggling with the load of multiple virtual machines constantly being accessed by our development and testing teams. So far we’ve built support for or are in the process of supporting POS systems like Maitre’d (7 &8), Halo, Volante, Micros, and Positouch. With so many new systems we tried splitting the load onto two computers and adding as much RAM as they could handle to no avail. It was time for a new system.   Enter the Dell Poweredge R900 server: 100 pounds of American computing muscle! Seriously though… it took two people just to carry it into the office. This machine, originally built for scalability and data-demanding enterprise applications, should be more than enough to run dozens of Windows environments for each POS system simultaneously without breaking a sweat. For you spec geeks out there this machine has 4 Xeon CPUs with 6 cores each for a total 24 cores along with 64GB of ram and 4 hard drives at 10k RPM setup in a RAID 10 configuration.     We naively set up the R900 right in the middle of our office and turned it on. The noise that ensued could only be likening to an jet airplane taking off inside of our normally quiet workspace as the servers massive fans spun up at full speed. Needless to say: it couldn’t stay.   Luckily our landlord, Invest Ottawa, has an awesome server room on the 2nd floor and was more than willing to host the R900. With the help of our building IT guy we had the server humming away in the server room in no time. We’ve already set up over 10 virtual machines on it and have certainly made the lives of the developers and testers much easier. Bring on the new clients and new POS systems!     --- ## 10 Ways Franchisees Can Market Locally URL: https://www.spoonity.com/10-ways-franchisees-can-market-locally/ Type: post Modified: 2025-09-01 When it comes to local marketing, franchisees usually have to put in a lot of effort. Head office will often provide you with supporting tools and campaigns, at the end of the day, this is your business and your local market. You know the market best and to help you put together winning strategy we’ve put together 10 ways you can improve your local marketing efforts: 1. Monitor What Existing Customers Say While that does sound a bit like “snooping,” it’s completely different. We’re referring to having someone in your company or a team responsible for monitoring what your clients (and other consumers) are saying about your brand on social media. Yes, keeping track of what people say about your business on your social media pages is important, but you should go the extra mile. There are numerous online tools and tips that can help you do that on platforms like Twitter and Facebook (among others). This way, you will be able to actively meet consumer demands at a local level since you’ll first and foremost know what they are. 2. Address Negative Reviews and Complaints ASAP We know this doesn’t seem like a marketing tip at first, but it goes hand in hand with what we discussed at #1. Plus, how you deal with consumer criticism directly influences the success of your marketing campaigns and your market reach. Remember that 90% of consumers actually check online reviews before visiting a business, so knowing how to deal with negative feedback is paramount. After all, as a franchisee, complaints are something you simply cannot neglect. We’ve already discussed how some people might view your brand now, and that’s a good a reason as any to make sure you have a dedicated team who knows how to handle dissatisfied customers. Online complaints and negative reviews should be your main priority since they are the most visible nowadays (especially on Twitter). Keep in mind that around 1 million people view customer service-related Tweets each week, and approximately 80% of those Tweets are usually quite critical. If you answer the complaints in a professional and courteous manner (and try to appease the clients in question with discounts or free items and such), people will be much more likely to interact with your marketing campaigns and promotions. 3. Take Advantage of the Local Chamber of Commerce It’s surprising just how often franchisees neglect this aspect. More often than not, many of them fall into the trap of thinking they don’t have to bother with the local Chamber of Commerce since they have all the backup they need with the trademark they got the rights to. But the reality is that the Chamber of Commerce can let you tap into more marketing potential for your business. Basically, it makes it easier for you to network locally with other businesses. It’s very likely that some of those businesses might even be interested in becoming your customers. Alternatively, they might be likely to expose some of their client base to your products and services – especially if you do the same for them. 4. Become the Go-To Company in Your Niche Without a doubt, one of the best ways a franchisee can leave a lasting impression on a community to generate more leads is by becoming an authority figure in their own domain. By doing that, consumers will be more likely to trust you (especially if you discuss things related to local matters too), and other local businesses will be more likely to partner up with you on various occasions. So, for instance, if you were a QSR (quick-service-restaurant) franchisee, you could have someone in your company run a blog where you offer readers tips on how to prepare food similar to yours at home. Even better, you could organize cooking workshops hosted by your chefs where people could learn to make better food. Or even organize a workshop for people who are interested in starting their own QSR. Who knows, if a few do it and become rather successful, they might be likely to become a part of you and your franchisor’s brand. These are just some basic ideas to help you better understand what we’re talking about, though. After all, there are plenty of possibilities. Plus, the good news for someone like you in this situation is that the franchisor might be able to provide you with plenty of valuable info and data related to your niche to help get you started. 5. Develop a Loyalty Program With a loyalty program, you’ll have an easier time turning customers into recurring, loyal clients and – ultimately – brand advocates. It’s just the tool a franchisee would need to increase profits, improve their marketing campaigns, and revamp the brand’s image on the market. Now, we know that – sometimes – adopting a loyalty program can create a conflict between the franchisee and the franchisor (particularly if the franchisor doesn’t want to offer financial assistance with this). Well, if that’s the case, the best way to find the middle ground is for both of you to focus on the benefits. After all, 86% of consumers who like a loyalty program are likely to spend more money – not to mention that around 58% of consumers think that a loyalty program that’s fully tailored to their needs is an amazing buying incentive. If this is something that might interest you, please get in touch with us. We can provide you with the assistance and info you need, and offer you access to a turnkey, white-labeled loyalty platform that can also enhance your marketing efforts. 6. Support a Local Cause One of the best way to get your franchisee business noticed by the local community (in a positive way, that is) is to support a local cause. A fundraiser, charity, homeless or animal shelter – they are all good options. You can offer financial assistance or free products (if you’re a retail or restaurant business) for the cause. Either way, you’re very likely to enhance the image of the brand you represent this way, and even attract new customers. In fact, you can even run promotions that emphasize that for each product people buy from you, you will donate a certain amount to a charity (of the client’s choice, if you want). 7. As a Franchisee, Always Attend Local Events Besides supporting a local cause, you should also actively get involved in local events – be them festivals, street fairs, or holiday and town celebrations. Participating is always a good idea, but you should also see if your business can get involved in the organization process. After all, a local event is an excellent opportunity to market your business and the brand you now represent. Having a stand where people can learn more about your services and products (and pay for them too) will work in your favor. Better yet, if you choose to implement a loyalty program like we previously discussed, you can actually offer customers a chance to sign up for it during such an event. This way, you get more clients and the possibility to turn them into loyal customers as well. 8. Get in Touch with the Local Media You should never be afraid to tap into the power of local newspapers, magazines, and TV stations. In fact, you should always have somebody in your company who is responsible for reaching out to local media outlets, and sending over relevant news and information about your business. If you want to be more creative, you can try inviting members of the local press over and offer them access to some perks. For example, if you’re a restaurant franchisee, you can provide them with a free three-course lunch or a free fancy dinner held in their name. 9. Implement a Referral Program A referral program can help you attract more valuable costumers – especially if they’re referred by loyal clients. Plus, a referred customer is 4 times more likely to buy from you. Overall, it’s a very efficient marketing tool since it’s not only engaging for customers but also quite profitable for you. If this sounds like something you’d be interested in, you’ll be happy to know that our platform will soon feature referral program features too. 10. Invest in Localized SEO Even if you already have an SEO strategy, it’s important to make sure you show up in local results besides the general search engine results. This way, you’ll be targeting exactly the customers your business needs. You’ll be able to market your services and products to interested consumers exactly when they’re looking for them. And the investment will definitely pay off in the long run, as local SEO is usually timely and accurate. We’re Happy to Hear Your Suggestions Too If you’re a franchisee and have your own tips to offer, feel free to leave them in the comment section below. And remember to share this article if you know anyone who’d really benefit from reading it. --- ## No Access URL: https://www.spoonity.com/no-access/ Type: page Modified: 2025-09-01 [dlm_no_access] --- ## Our Loyalty Platform Dup URL: https://www.spoonity.com/our-loyalty-platform-dup/ Type: page Modified: 2025-08-04 Our Loyalty Platform Increase your revenues through joyful customers We love helping you bring joy to every customer experience – the kind of joy that fuels loyalty and drives up sales. Get Started Today! Don’t wait any longer to transform your customer loyalty and increase your sales. Contact us today to learn more about how Spoonity can benefit your business. The future of loyalty Spoonity’s loyalty platform is designed to accommodate your food and beverage business now, and evolve with you as your brand grows. We believe the future of loyalty is deeply rooted in insightful data, analytics, artificial intelligence and machine learning. A complete loyalty solution Taking a holistic approach to your loyalty program, we analyze every aspect of your business as we design the strategy, equip you with the right tools and empower your restaurant to improve the customer experience at every touchpoint. Rewards Program Meet and exceed customer expectations with attractive rewards. Read more Loyalty Analytics Understand who your loyal customers are and what drives them. Read more Marketing Automation Use insightful data and key metrics to fuel effective marketing campaigns. Read more Managed Loyalty We can run your loyalty platform on your behalf to help you optimize results. Read more Gift & eGift Card Spread the word, incentivize new walk-ins and increase immediate cash flow. Read more Mobile Loyalty Apps Put your loyalty platform at your customers’ fingertips for heightened adoption. Read more Turn your loyal customers into brand promoters A brand promoter is a step up from the recurring customer. It’s someone who loves your restaurant, frequents your locations often and tells their friends to try it too. Spoonity helps you turn loyal customers into brand promoters, and for quick-serve restaurants that use Spoonity, this translates into growth. Omnichannel loyalty Wherever your customers are, we’re there too. Spoonity’s solution gives your brand a strong presence in the physical and digital worlds. We help you create a joyful customer experience across every channel by making the platform simple and intuitive. Consistency in customer interactions, both online and in-store, means that they always know what to expect, and your restaurant always delivers. The road to growth From defining your loyalty strategy early on to optimizing your campaigns based on customer insights years down the road, Spoonity is there with you every step of the way. Onboarding First, we bring you onboard by following a well-defined plan. It won’t be long before you and your team know exactly what to expect in the first 90 days. Max: 90 days Loyalty roadmap Once your program is up and running, we help you make it a huge success. Our loyalty roadmap is here to guide you in the months ahead. On the road to growth, you can always count on Spoonity to be your dedicated partner. Success Stories These brands have already transformed their loyalty programs with Spoonity. Discover how we’ve helped these businesses improve customer loyalty and increase revenue. Frequently Asked Questions Is Spoonity a customer engagement tool? Absolutely! Spoonity collects customer data to understand people’s purchasing behaviors. Using this information, Spoonity’s omnichannel tools allow merchants to better serve customers’ needs and wants across all channels, both online and in-store, strengthening customer engagement with the brand. How do Spoonity’s loyalty programs improve the customer experience? Spoonity´s loyalty programs help merchants improve the customer experience by collecting data about customer preferences and behaviors. This data is then used to personalize offers and recommendations, making interactions more relevant and meaningful. How can I be sure my loyalty program will be effective and drive repeat business? An effective loyalty program should be simple and easy to understand. Spoonity offers a variety of user-friendly rewards programs that are flexible and intelligent, enabling your customers to easily redeem their earned rewards so they keep coming back for more. How do I calculate the ROI of my loyalty program? The simplest way to estimate the return on investment of your loyalty program is with this formula: ROI = [(Net Program Benefits – Program Costs) / Program Costs] * 100 Where: Net Program Benefits = Incremental Revenue + Cost Savings Program Costs = Total Expenses Related to the Loyalty Program How can Spoonity help me increase my average order size? Spoonity loyalty programs enhance word-of-mouth marketing. Satisfied customers who benefit from loyalty programs are more likely to recommend the brand to others, becoming brand ambassadors and promoters who actively bring new customers in. It’s also a proven fact that regular customers tend to visit more frequently and spend more year over year. Can the Spoonity loyalty platform help me hyper-personalize my communications with customers? Spoonity’s loyalty platform has a powerful segmenting tool that allows you to group and target users for marketing and promotional purposes. First, you segment your loyal customers based on several criteria such as Loyalty Level, Potential or Lifecycle Stage. By personalizing your communications to each specific micro-segment, you can enable smarter, more compelling offers and promotions. How does Spoonity’s loyalty platform use Artificial Intelligence (AI)? Artificial Intelligence (AI) plays a significant role in Spoonity´s modern loyalty programs, enhancing their effectiveness and personalization. Spoonity leverages AI to give merchants powerful metrics and capabilities, including Predictive Analytics and Experience Personalization. How does Spoonity turn loyal customers into Brand Ambassadors? Do you remember the last time your friend invited you for coffee at that beautiful place? The oldest yet most effective marketing channel is word-of-mouth. As customers fall in love with your products and become loyal to your brand, they also start recommending your business to friends and family. This free marketing lets you spread your brand joy far and wide. What is Spoonity´s consulting service called Managed Loyalty? Our Managed Loyalty service gives you a Loyalty Expert Consultant, a Strategy & Execution Coordinator, a Data Analyst and a Machine Learning Specialist who help you make the most of your program by optimizing your marketing campaigns, designing the right loyalty strategies to be executed at the right time, and increasing your profits in the process. What are the key benefits of Managed Loyalty? Merchants who rely on Spoonity to manage their loyalty programs experience an increase in average order value (AOV) within their current customer base. Merchants also save time and resources, giving them the ability to focus on their core business while Spoonity’s loyalty specialists improve the performance of their rewards program. Should I build or buy a rewards program? Deciding between building a custom rewards program or buying an existing solution depends on several factors. The three most important things to consider are:   Time and Resource EfficiencyPurchasing an existing solution like Spoonity saves time and resources because it’s ready to implement. This can be advantageous if time-to-market is a priority. Expertise and SupportEstablished solutions like Spoonity come with built-in expertise and dedicated support teams, ensuring smoother implementations and ongoing maintenance. This saves you from many potential design and implementation pitfalls. Integrations, Customization and Features  Spoonity’s loyalty platform is seamlessly integrated into your existing systems, including POS software and online ordering platforms, so it’s easy to optimize data collection and utilization. Spoonity also gives you complete customization capabilities to fit your brand’s unique needs and customer base. And you have control over every aspect, ensuring alignment with your specific objectives and enjoyment of functionalities such as Loyalty Analytics and Marketing Automation that cover all of your requirements. What customer insights can Spoonity offer me? Our platform can provide you with data about when and where your customers like to shop, who your most valuable and profitable patrons are, their demographics, whether they purchase SKUs or not, what your best-performing items are, and which clients you can grow. Take a look at our Loyalty Analytics solution. How secure is Spoonity? Our software is PCI DSS-compliant. It also has built-in measures that prevent fraudulent activities among your employees, customers and within your place of business. Do you offer POS integration? Yes, absolutely! Spoonity already offers seamless integration with a variety of point-of-sale providers. For a complete list of POS systems and other partners we integrate with directly, you can check out this link. Can we migrate our existing loyalty program to Spoonity? Yes, we frequently migrate programs that already exist over to Spoonity. Do I need a tablet? A tablet is only necessary when handling online and mobile ordering. Do I need a barcode scanner? Not necessarily. Even without it, Spoonity gives you the ability to identify patrons by their phone numbers. Is there a setup fee? Yes, it varies depending on what level of customization you need. Do you offer customer support? We’re happy to help, no matter what you need. In fact, our excellent customer service is one of the things that makes Spoonity such a fantastic digital loyalty platform. Is everything branded for my business? Yes, our rewards programs and gift cards for quick-serve restaurants are 100% personalized to your business. How much do campaigns cost? We offer unlimited email campaigns for free. Push notifications and in-app campaigns are also included and unlimited ( these are excellent ways to boost your restaurant’s customer loyalty). See more Make the most of your brand’s success with a powerful loyalty solution. Make the most of your brand’s success with a powerful loyalty solution. Get Started Get Started Today! Don’t wait any longer to transform your customer loyalty and increase your sales. Contact us today to learn more about how Spoonity can benefit your business. --- ## How to Structure a Customer Loyalty Program for Burger Businesses URL: https://www.spoonity.com/loyalty-program-burger-businesses/ Type: post Modified: 2025-08-04 It’s not an exaggeration to say that consumers love burgers – especially in the US. After all, people in the country consume around 50 million burgers each year. Plus, the burger industry is valued at around $73 billion per year. So, that would mean that running a burger shop is very profitable, right? Well, not always. Unfortunately, all that data also showcases that anyone starting out in the burger shop industry or running a small-scale business in this market will have to put up with some fierce competition (over 50,000 burger restaurants in the US alone) – unless they also run a customer loyalty program, that is. You see, a loyalty program can actually help you drive customer engagement and loyalty to such an extent that you won’t need to constantly worry about the competition stealing all your patrons. Keep in mind that, nowadays, around 81% of consumers say they are much more likely to continue doing business with a brand if it has a loyalty program. On top of that, approximately 73% of consumers say they are more likely to recommend a brand and say positive things about it if it has a decent customer loyalty program. Now, if you’re not very familiar with how loyalty programs work, don’t worry – we’ve got you covered with all the info you need to know. But first, we have to emphasize how important it is to understand that there doesn’t exist a “one-size-fits-all” solution when it come to loyalty programs. Overall, most programs follow a similar structure, but the details will be different depending on the business’ niche. With that out of the way, here are the steps you need to follow to properly structure a burger shop loyalty program: 1. Choose a Loyalty Program System First Essentially, we’re talking about deciding how your customer loyalty program will work in terms of loyalty points acquisition. Please keep in mind that you are not only limited to loyalty points as an indicator. You can choose any type of indicator you want (like stars, for example). However, loyalty points are usually the standard in this industry. Now, in terms of how customers can accumulate loyalty points, you’ve got a few options at your disposal: A Points-Based System – It’s the most popular loyalty system on the market. Basically, for every dollar a patron spends at your burger shop, they get a certain number of loyalty points. For example, for every $1, they could get 2 points. Once a customer earns a certain number of points (50-100, for instance), they can redeem a reward. A Visits-Based System – The idea is that for every time a customer visits your burger shop, they earn a certain number of loyalty points. Once they visit enough times, they can redeem their rewards. How much money they spend on your products usually doesn’t influence how much points they get. A Products-Based System – With this system, once your patrons bought a certain item on the menu a specific number of times, they get the next one for free. Think of it as the “but X burgers get one free” model. A Cashback System – The idea is pretty straightforward. For every dollar a customer spends at your burger shop, a certain percentage of it (5%, for example) is redirected back into their loyalty account. When it comes to a burger shop, your best bet is to go for a combination of a product-based system with a points-based system. This way, you’d have plenty of flexibility when it comes to rewards, burger business marketing campaigns, and promotions. If you’d prefer an alternative, a visits-based system can work well too. After all, your customers will most likely visit your place of business quite often. And, if you want, you can pair it with the points-based system to get the best results. As for the cashback system, we would only recommend using it if your burger business is more centered around people coming in, placing an order, and waiting at their table until it comes. Why? Because the cashback model is able to enhance the interaction between patrons and servers. If you’re more focused on a QSR (Quick Service Restaurants) model, it’s best to avoid this customer loyalty program system. 2. Decide What Rewards You Will Be Offering To entice your customers to join your loyalty program, you need to offer decent, attractive rewards. On top of that, you also need to make sure the rewards in question are good enough to attract new customers to your burger shop. Well, we know coming up with adequate rewards about this is not always a walk in the park, so here are some ideas to get your started: A discount on a current or future purchase A free drink or dessert A BOGO deal (a “buy one get one free” deal) A free upgrade (from a simple cheeseburger to a double cheeseburger, for instance) Access to a cooking workshop with some of your cooks A pack of fresh burger patties your own burger shops use Of course, you don’t need to stop there. You should also pair up your rewards with special offers to further drive consumer engagement. For instance, you could choose a certain day of the week or month (we recommend week) in which you’ll allow loyalty program members to redeem 2 rewards instead of just 1. Another thing you can try is to run a survey. You could have your staff handle an in-store survey to find out what kinds of rewards your customers would like to get, and you could also run social media polls. Sometimes, the best way to find out how to reward your patrons is to ask them what they want to receive. Lastly, don’t forget to take referral rewards into consideration as well. Basically, letting program members redeem 2 rewards instead of 1 if they bring a friend along with them. That’s a great way to attract new consumer interest, wouldn’t you say so? 3. Structure Your Customer Loyalty Program into Adequate Tiers More often than not, consumers need a powerful incentive (that’s more than a simple reward) to continue being part of a loyalty program. Something that makes them feel truly appreciated for all the time and money they spend at your burger shops. This is where loyalty program tiers come into play. They give many of your customers another reason (besides rewards) to continue investing and interacting with your loyalty program. Better yet, it also rewards them with a sense of progression on top of that. And here’s the best part – loyalty program tiers work for lower-end consumers too. You know, the ones who just aim for the basic rewards but still continue buying from you. For example, someone who only comes into your burger shop for a quick breakfast snack, and redeems low-tier rewards like a free drink or burger – but do so almost every day. Overall, here’s a basic outline of how you could structure program tiers: Tier 1 (Easy Tier) – This tier could go up to 100 loyalty points. Rewards could include things like a free upgrade, free burger, or a free soda/coffee. Tier 2 (Moderate Tier) – The second tier usually stands between 100 and 300 loyalty points. Items that define your brand work well as rewards, such as a branded clothing item, or a decent coupon (especially for affiliate partners’ businesses). Tier 3 (Difficult Tier) – This tier should be unlocked by people who accumulate over 300-500 loyalty points. The rewards should be high-quality to really show customers how much you value them. Things like a burger maker, a personalized bracelet or coffee/soda cup, a watch, or even priority reservations can do wonders. And if you ever need an even stronger incentive to get people to progress through your loyalty program, try surprising them with an unexpected reward (from the First Tier) every once in a while. The incentive of an unpredictable win will usually keep people coming back for more, even if they don’t get rewarded every single time. Of course, do keep in mind that those were just some standard examples. You are completely free to structure the customer loyalty program tiers however you believe they best suit your burger business. 4. Design Top-Notch Burger Shop Loyalty Cards In many ways, a physical loyalty stamp card is the image of your customer loyalty program – so to speak. Customers keep those cards in their wallets or pockets, and are usually reminded about your burger business brand whenever they glance at them. But to make sure your loyalty cards are 100% efficient and get the job done, there are a couple of things you must keep in mind: First things first – you need to ensure the logo is clearly displayed on loyalty card (both on the front and on the back). Also, don’t make the logo too small, so that people can easily recognize it. At the same time, you need to make sure your burger shop loyalty cards are customized with thematic colors and patterns that properly represent your brand. Whenever someone sees the stamp card, they need to be able to instantly associate it with your brand. The cards also need to have an adequate representation of how loyalty points work. Basically, customers must easily be able to tell how many points they earn with their money, and how many points they need to redeem a specific reward or unlock a certain tier. Consider making the loyalty cards customizable for customers – so that they can really feel like they made the cards “their own.” A good example of this would be letting people personalize their cards with a favorite quote or a photo of themselves. If you can spare the funds, you could also try letting people opt for a pixelated icon that represents them on the card (it might not seem like much, but stuff like that is popular with modern consumers). For customer convenience, make sure your stamp cards come with a keychain hole. In many cases, it’s easier (and safer) for consumers to store their loyalty cards on a keychain. Lastly, it’s important to ensure that your stamp cards display your burger shop’s contact details (phone number, email address, physical address), and working hours. Also, don’t forget to make sure that all your loyalty cards come with a barcode. That will make it easier for your staff to check a specific patron’s loyalty point balance, as they’ll just need to scan the card. While we’re on this subject, we should also mention that you should consider having a mobile version of your loyalty card developed. Basically, we’re talking about a loyalty program app that allows your customers to digitally interact with their loyalty points and rewards. Of course, you shouldn’t aim to replace your physical burger shop loyalty cards with their mobile counterpart. After all, there still are people who prefer using physical cards – at least for now. But since loyalty apps are so convenient (both for your patrons and you), there’s no reason not to take advantage of them. In fact, this brings us to our next – and final – point. 5. Top the Customer Loyalty Program Off with a Quality App Once you’ve got the main program structure figured out, all that’s left is to add a mobile app into the mix. True, it might seem like a big investment at first, but do keep in mind how much you actually stand to win. After all, according to a 2016 study, approximately 57% of modern consumers say they want to be able to interact with a loyalty program through a mobile device. It’s just more convenient for them. And since we just discussed loyalty cards, here’s something you should know: Around 71% of consumers say they would prefer to interact with loyalty cards if they could use a mobile app to engage with them. Also, don’t forget about the mobile market. It has grown a lot over the past years, and it’s not going to stop any time soon. In fact, it’s estimated that by 2019, the number of mobile users will go up to around 5.09 billion. Many of those users will most likely include your customers, as well as potential patrons as well. So, giving your customer loyalty program a mobile platform will definitely work in your favor. And here’s the best part – you won’t even need to waste time and money on developing the app yourself, or having developers do it for you. That’s because we’ve already got you covered with Spoonity – a turnkey mobile loyalty platform that is 100% white-labeled. That means everything is already designed, and the main product can be customized with your burger business’ own branding. And since we have years of experience working in the loyalty marketing industry under our belt, you can be sure the platform is designed to meet all your needs. What’s more, Spoonity offers mobile ordering and mobile payment solutions. That will give you an edge over the competition, as mobile ordering and payments are popular trends on the market nowadays. How popular? Here’s something to think about: In-store mobile payments are expected to reach $503 billion around 2020. What’s more, mobile wallets will most likely surpass both credit and debit cards by 2020 in the US. “Okay, but how can I be sure that Spoonity will help me meet all customer demands?” Well, it’s all thanks to our advanced analytics. Essentially, with our customer loyalty platform, you’ll be able to learn: Which items on your menu your patrons like the most. What day of the week your customers like to stop by. Which burger shop they frequent the most. What demographics characterize your clients. And – most important of all – which patrons are the most profitable, and what level of loyalty characterizes them. Plus, our loyalty program app design is extremely user-friendly and intuitive, so your clients will have no trouble getting used to it. It’ll make it extremely simple for them to check their points and interact with rewards as well. Furthermore, our app also makes it extremely simple to communicate with your customers. Basically, you can easily let patrons know about various burger business marketing campaigns and promotions through: Text messages Push messages In-app notifications Emails On top of all that, Spoonity will also include referral features in the near future, and our platform already comes equipped with social media marketing tools. Lastly, we should also mention that Spoonity can be integrated with any POS system. That, and scalability is never an issue for our platform. And if you ever have any issues (highly unlikely), we’ll always be ready to help you out since we provide 24/7 customer support. In case you have any questions, feel free to get in touch with us. Also, remember to share with article with anyone you think would stand to benefit from reading it. --- ## The 5 Best Customer Marketing Ideas for Acai Bowl Businesses URL: https://www.spoonity.com/marketing-acai-bowl-businesses/ Type: post Modified: 2025-08-04 Running an Acai bowl business nowadays can be quite profitable. According to IBISWorld’s research, the juice and smoothie bar market (of which Acai bowl stores are a part of) has a revenue of around $2billion. Still, despite the growth and potential of the market, you can’t overlook how competitive it is. According to the same report by IBISWorld, there are approximately 5,237 businesses on this market. So, there’s definitely a certain degree of competition you need to deal with. And the best way to stay on top is to make your brand stand out on the market. If you’re not sure how, here are 5 tips to help you out: 1. Promote Your Acai Bowls as Healthy Food Acai bowls are quite well known as that popular “healthy sweet treat” online. Some types of bowls can have more sugar than others, sure, but the main idea still stands – Acai bowls are a healthy dish. And that is something you should capitalize on. While most of your customers probably know that your products are healthy, it helps if you’re promoting that idea as well. Don’t forget – around 88% of consumers are willing to pay more money for healthier food! Editing your marketing copy and messages to focus on the aspect of “healthy” living can do wonders for your brand. After all, a majority of consumers prefer brands to take a stand online regarding political and social issues – and healthy living is definitely considered a social issue nowadays. And besides just revamping your marketing copy, here’s what else you can do: Support health-related causes online. There are many options to choose from in this case, like donating to a health-related charity, supporting a marathon, or making it public you’re only using organic, local food. Seek out partnerships with local gyms – either to offer their clients a discount on your Acai bowls if they present their gym membership card, or to potentially have a stand open at their location to serve their customers. Organize health-oriented workshops, where you show people what they can do to live a healthier life – maybe even give them a few lessons on making their own homemade Acai bowls. You could also partner up with personal trainers in your area to have them speak at your events. 2. Market Acai Bowls as More Than Just Breakfast Food A lot of Acai bowl businesses don’t realize the full potential of their products, and tend to stick to treating it as a breakfast dish. While it’s a great source of energy and nutrition in the morning, you don’t need to limit yourself to a certain time of the day. Acai bowls can be enjoyed by people at any time, and many of your customers probably already know that, but they are a bit hesitant because they might feel like it’s something not “normally” done. If you focus some of your marketing message on this aspect, you’ll give those people the “motivation” they need to go ahead with such an “unconventional” purchase. Plus, don’t forget – you don’t always need to follow established trends. You can sometimes establish the trends yourself with the right marketing campaigns. Here are some ideas you can try out: Market your products as the perfect “pick-me-up” for people getting off work, or people on a break. Promote your Acai bowls as the ideal appetizer or dessert for lunch. Promote your Acai bowls as great, romantic desserts or treat for couples on a date. 3. Market Your Acai Bowl Business on Instagram You should obviously be active on all social media platforms, but Instagram has a higher rate of success when it comes to restaurants and QSRs. And with Acai bowls, you can’t really go wrong on Instagram – it’s what many people would call an “Instagrammable” food, after all. If you’re not familiar with that term, it basically means that Acai bowls look aesthetic enough for most people to want to post photos of them on their Instagram accounts. And if people post photos of your Acai bowls on their Instagram profiles, it’s likely their followers will want to try them too. So, that essentially means you’ll be getting customer referrals. And that’s not a speculation – according to research, 92.6% of people say that the #1 factor that influences their purchase decision is the visual element (over taste and smell). What that means for your Acai bowl business is that the people who would see your products posted on Instagram would be very likely to try them on impulse. Besides that, consider this – Instagram has around 500 million active monthly users. Not only is it extremely likely that your own customers are using the platform, but just consider how many other potential customers you could reach on Instagram this way. And while many people might think that Instagram isn’t too marketing-friendly, the reality is totally different. In fact, 65% of the best performing posts on Instagram feature products. Oh, and Acai bowls themselves are quite popular on Instagram. Just looking up the hashtag #acaibowls will result in over 135,000 posts – and those are only the public ones! How to Convince Patrons to Share Your Products on Instagram Normally, you won’t really need to do much since – like we already mentioned – it’s likely your customers are already doing this. However, here are some things you should do to motivate them to also mention your brand when they do this: Have in-store ads to promote the fact that people can get a discount if they share a photo of your Acai bowls on Instagram and mention your brand. You can also use a sign outside your store, and have your staff mention this to customers. Run Instagram contests where customers can share their photos of your Acai bowls. The photo that receives the most “Likes” can be rewarded with a discount or a free large Acai bowl. On certain days of the week (ideally those with low foot traffic), let people know they can get a reward (like a free Acai bowl, juice, or smoothie) if they post an Instagram photo of your products and mention your brand’s hashtag(s). Also, if possible, try to get people to tag your store in their posts – apparently those kinds of post tend to get 79% more engagement, which translates to better visibility for your brand. 4. Use Referrals to Attract New Customers Customer referrals are extremely efficient. In fact, according to research, people who are referred by a friend are 4 times more likely to make a purchase. Moreover, referred customers have a 16% higher lifetime value than non-referred clients. They’re also likely to bring your business 16% more money too. If you’re looking for referral marketing ideas, here are a few: Let existing customers redeem 2 Acai bowls if they bring along a friend. You can also ask them to make a social media post about this with one of your hashtags. Offer existing customers a decent discount or a free smoothie/bowl upgrade if they bring along a friend. Ideally, you should offer said friend a free bowl too. Tell existing customers they can get a free bowl, bowl upgrade, or smoothie if they tag your store and their friends in a social media post. 5. Offer Customers an Acai Bowl Loyalty Program If you’re not already running a loyalty program, this is one of the best customer marketing ideas you can try out to attract more customers and increase customer retention. According to research, existing customers generally contribute to around 65% of a company’s business, whereas potential customers only contribute around 35%. What’s more, attracting new customers will cost you 16 times more than retaining existing ones – not to mention that selling to existing customers has better odds (around 60-70%) than selling to new customers (5-20%). Clearly, a loyalty program would come in handy. If you do plan on running one, keep in mind you need to segment it into tiers to make sure program members feel a sense of progression as they do more and more business with your brand. As for how the program should work, we’d recommend a loyalty points-based system where customers earn a certain number of points for every dollar they spend. And in terms of how to incentivize purchases, here are a few specific rewards you can offer: A free juice or smoothie for every Acai bowl (or every second/third Acai bowl) that’s purchased A free Acai bowl for every 9 bowls that are purchased A free Acai bowl on the client’s birthday A cashback reward for every 100 loyalty points (or more), like $10 Exclusive discounts, and access to exclusive seasonal products ahead of time Access to new products before you add them to the menu Free extra toppings of the client’s choice A free Acai bowl upgrade Make Your Acai Bowl Loyalty Program Mobile-Friendly Running a standard rewards program isn’t enough, though – you also need to make sure it has an online, mobile presence. By that, we mean outfitting your loyalty program with a mobile app. Nowadays, there are more mobile users than desktop users, so doing this makes a lot of sense since it will give you access to a wider audience. But remember – your app should be properly branded with all your business’ info, copy, and thematic colors or logos, so that users can easily associate it with your products. Also, as an idea, you could get even more people to sign up with your mobile loyalty program by giving them a discount on their next purchase if they get your app. Furthermore, make sure your mobile app supports online ordering and mobile payments – that’s the kind of convenience most consumers expect nowadays from most brands. And even if some of them don’t outright expect this, it’s nice to surprise them with an extra feature. Plus, consider this: Mobile wallets are expected to surpass credit and debit card use by 2020, so offering mobile payments is a good way to get ahead on the market. Mobile payments would also make the line at the checkout point go faster since people can just use their phone (which they usually keep in their pocket or hand) instead of having to look through their wallet to find cash or their credit/debit card. As for online ordering, it won’t just make it more convenient for people to do business with you. It will also benefit your stores since it will help decrease in-store traffic, which will – in turn – make room for more customers! And best of all – around 67% of consumers who order online will visit the place they order from more frequently. Need Any Help with That? True, developing your own app can be really time-consuming, and having an agency do it for you can be quite expensive. But what if you could just use a ready-to-go app that’s fully branded with your info directly? Well, with Spoonity, you can! We offer a turnkey, fully white-labeled mobile loyalty platform that is integrated with the most popular POS systems out there. Our service also comes equipped with mobile ordering and payments features. Besides that, you get to take advantage of our many years of expertise on the loyalty market – we know exactly what it takes to create and run a successful Acai bowl loyalty program, and what you need to do to keep your customer happy and loyal. Speaking of which, our platform can offer you access to valuable analytics that can help you better understand your patrons. Basically, we’re talking about data such as: Who your most loyal and profitable customers are. Which of your menu items are top sellers. Which day of the week your customers are the most active. Which store they prefer to shop at. Lastly, we should mention that Spoonity features handy social media tools you can use to engage your customers on the platforms that are the most relevant to your Acai bowl business, so that you can generate valuable word of mouth advertising. And if you ever encounter an issue (not very likely), we’ll always be there to help you – 24/7, to be exact. And feel free to contact us if you have any questions as well. --- ## How to Run a Successful Loyalty Program for Chicken Restaurants URL: https://www.spoonity.com/chicken-restaurants-successful-loyalty/ Type: post Modified: 2025-08-04 Just how important is it to run a loyalty program if you own a chicken restaurant? Quite important, according to statistics. It seems that loyal customers spend 67% more than new patrons – not to mention that returning customers are more cost-efficient, as acquiring new ones will cost you 5 times more. And loyalty programs do wonders when it comes to retaining customers – especially for your revenue. In fact, an increase in customer retention as small as 5% can increase profits by anywhere between 25% and 95%! Also, don’t forget that many chicken restaurants have already started implementing loyalty programs – like Nando’s and Mrs. Winner’s Chicken & Biscuits, for example. Others will likely start doing it too, so it’s a good idea to get a head start against your competition starting now. Of course, to reap the benefits of customer loyalty, you need to make sure you run an efficient, popular, and successful rewards program too. If you think you’d need some help with that, here are 5 tips to consider: 1. Use and Encourage Customer Referrals Customer referrals are a good way to drive consumer loyalty and attract new customers at the same time. What’s more, the new customers that get introduced to your brand do so in a positive manner, effectively making it easier for you to win them over. But don’t just take our word for it – here are a few statistics you should consider: People are 4 times more likely to make a purchase when they are referred by a friend. Referred customers are likely to bring you at least a 16% increase in profits. Referrals are extremely popular with all generations: 83% of Gen Z’ers trust referral advertising. 85% of Millennials trust referral advertising. 83% of Gen X’ers trust referral advertising. 80% of Boomers trust referral advertising. 79% of Silents trust referral advertising. Best of all – patrons who are referred to your brand are 5 times more likely to use your referral program than people who weren’t introduced to your brand this way. That means there’s even more potential to acquire new clients. In your case, you could offer loyalty program members an option to bring along a friend or family member (or, why not, the whole family) to your restaurant. Basically, the people they refer could get a free meal, drink, and/or dessert, and the customer who refers them should either get a free meal too, or a discount at the very least. Even better, you could offer the referred friend or family member a few extra points and/or a free reward if they sign up for your program right then and there. Doing this can give people the motivation they need to not only sign up, but also start spending money to earn new rewards. Yes, doing something like that can be a bit costly, but it can be worth it according to research. If your budget is a bit tight, just offer a small reward or discount – sometimes that’s all the incentive a patron needs to become more loyal to your brand. 2. Promote Your Loyalty Program on Social Media One of the best ways to ensure your loyalty program will be successful is to mention it on social media as often as you can. The truth is, it’s extremely likely most of your patrons are on social media – given that around 3.196 billion people use it. We recommend focusing on Facebook specifically, seeing as how 72% of consumers rely on this platform to make restaurant-related decisions. If they look you up and see you have a rewards program, they might be more inclined to dine at your restaurants. How sure are we of that? Well, keep in mind around 54% of consumers say they would consider doing more business with a brand that has a loyalty program. Of course, if your time and budget allows it, you should also market your brand and rewards program on platforms like Twitter, Instagram, and Pinterest. Here are some ideas you should try out: When advertising your loyalty program on social media, let users know they can get free points if they sign up for your program through the links you share. Use social media to promote rewards that can be redeemed if users sign up for your program on the spot. You can also promote more unique rewards, like a seasonal dish or beverage. You can use social media to run polls and see what kind of rewards your patrons would like to get. Once the polls are done, do a giveaway right after to surprise some customers with the new reward. 3. Reward High-Tier Members with Unique Experiences You should offer the patrons who reach the last tier of your loyalty program a more personalized experience or reward to show them how much you appreciate them and their business. Since 80% of consumers want a more personalized experience, and are more likely to do business with a brand that offers one, surprising your customers with something like this can significantly work in your favor. If you’re not sure what kinds of rewards or experiences to offer, here are some ideas to get you started: Invite high-tier program members (and let them bring a friend or family member with them) to a tasting event, where they can sample various chicken-based dishes you plan on adding to the menu in the future. Let high-loyalty members know about new additions to the menu ahead of time, and offer them a discount when they’re available. Throw a dinner party in honor of these members at your restaurant, and let them bring a few friends or family members along with them. If you get your meat locally, you could organize a tour of the farm(s) where the chickens are raised for high-tier members who are interested. 4. Brand Your Loyalty Cards Properly + Make Them Easy to Use A new customer to your chicken restaurant is more likely (a 3 in 10 chance to be exact) to become a recurring patron if there are loyalty cards involved. They are also 46% more likely to spend more money at your restaurant if you offer loyalty cards. So, rewards program cards are obviously important, which is why you must make sure you brand them properly, and that you make them attractive for customers. Here are some things to consider: Make sure your restaurant’s logo is clearly displayed on the card – preferably both on the back and the front. The card’s color patterns should represent your brand’s thematic colors. Basically, the idea is that every time a patron open their wallets and glimpses at their loyalty card, they will immediately think of your brand. If possible, let customers customize their reward cards with a photo of them, or a favorite quote (or both). Also, don’t forget to make your loyalty cards easy to use for your customers. By that, we mean designing the cards with a keychain hole in case customers don’t want to just keep it in their wallets. Besides that, you should also print the restaurant’s address and the store hours on the card. Oh, and if your loyalty program has multiple tiers (which it should), make sure they – along with the redeemable rewards and points that are necessary to unlock them – are adequately displayed on the card, so that your patrons can easily keep track of their progress. And, naturally, you should let your patrons know you’ll replace their cards if they ever lose them. Just make it possible for them to give you a call or email to let you know they need a replacement. Having the contact details displayed on your cards should do the trick. It’d be easier for your patrons to ask for a replacement this way than waiting in line. While we’re on this subject, you should consider having a mobile version developed for your loyalty cards. Why? Well, besides the convenience you’ll be offering your customers, you’ll also be meeting their demands. Don’t forget – around 57% of consumers want to interact with a loyalty program through their mobile devices. Plus, let’s face it – with a mobile version of your cards, you won’t need to worry about customers losing them, and you having to replace them. Which actually brings us to our last tip … 5. Complement Your Program with an App In order to achieve true growth when it comes to your customer base, you can’t just rely on a standard rewards program. You also need to have an app associated with your loyalty program, as people will be much more likely to interact with it and join. After all, the number of mobile users has long surpassed the number of desktop users, and – by 2020 – the global number of mobile users is expected to grow to around 4.78 billion. Keep in mind the global population is somewhere around 7.6 billion, just to put that number in perspective. Basically, by going mobile with your rewards program, you’ll likely reach a wider audience. Let’s face it – there’s an extremely high chance that most of your patrons use their mobile phones to access the web, so why not capitalize on that? Outfit Your App with Mobile Ordering It will offer your customers more convenience since they’ll now be able to place their order by using their phone, and just stop by your restaurant to pick it up on their way home, to work, or anywhere else. Just imagine it – a customer who would have loved to order some food from your chicken restaurant but didn’t have time to stop by and wait for the order, or sit down and enjoy a meal, can now make a hassle-free purchase. Also, you’ll be benefit off of mobile ordering too. For one, it will decrease wait times and make room for more in-store foot traffic from other potential customers. Besides that, though, let’s take a look at the stats as well: 67% of consumers who order online will visit the restaurant they order from more frequently. Online and mobile ordering is extremely popular with Millennials, with around 79% of Millennials ordering takeout using an app or website. 34% of diners say they tend to pay up to $50 when ordering online, while the average spend per person in a full-service restaurant averages around $16-$30. Don’t Forget about Mobile Payments! On top of mobile ordering, you should make sure your loyalty program app supports mobile payments too. It’s more convenient for both you and your patrons, and it saves more time. The revenue of the global mobile payments market is expected to reach $1,080 billion by 2019, with in-store mobile payments accounting for around $503 billion, so the potential for profit can’t be ignored. Plus, in the US alone, the number of people who use in-store mobile payments is expected to grow to around 150 million by the end of 2020, which would represent approximately 56% of the consumer population in the country. Mobile wallets are also expected to surpass both credit and debit cards by 2020. Clearly, it’s better to start offering mobile payments now, so that you’ll have an advantage on the market by 2020. Need Help with This? Developing an app or hiring an agency to develop it for you can be difficult, time-consuming, and not to mention expensive. Whether you run a small or big restaurant chain, these are the kinds of things you probably don’t want to deal with. Well, what if there was a better way? Luckily, there is – with Spoonity, you get direct access to a ready-to-go mobile loyalty platform. And before you ask – yes, our platform is fully white-labeled too, and can be branded with your restaurant’s specific info. On top of that, Spoonity is integrated with pretty much all the popular POS systems out there, and it offers support for mobile ordering and mobile payments too. Not only that, but you also get to take advantage of our expertise on loyalty marketing that’s backed by many years of experience. Basically, we know what it takes to run a successful loyalty program, and we know what steps you need to take to do it. What’s more, our platform will help you better understand your patrons, and what their needs are. How? By providing you with quality analytics, such as: Who your most loyal customers are. Who your most profitable customers are. Which one of your restaurants is the most popular with your patrons. Which items on your menu are top sellers. Which day of the week patrons like to shop around the most. Oh, and our platform comes equipped with handy social media marketing tools to help you leverage online platforms and drive quality word of mouth marketing. We can also outfit your loyalty app with a thematic gamification feature that represents your brand, and encourages your patrons to share their scores on social media – so, more exposure for your restaurant. If all of that sounds perfect to you, feel free to get in touch with us if you have any questions. --- ## 6 Top Tips for Hotel Customer Loyalty Programs URL: https://www.spoonity.com/hotel-loyalty-programs/ Type: post Modified: 2025-08-04 The hotel industry is booming and has been doing so for many years. As it stands, the industry is expected to be worth $36.7 billion in 2020. This growth doesn’t just highlight how profitable this market is, but also what an excellent moment this is to set up a customer loyalty program for your hotel chain. The big hotel brands already have their own programs in place, and not having a loyalty program for your guests nowadays basically means being at a disadvantage on the market. After all, according to statistics, it seems that once a guest becomes a loyalty program member, the number of stays booked by them at the hotel (or hotel chain) affiliated with the program tends to increase by around 49%. In case you’re not really sure how to go about setting up a loyalty program, don’t worry – we’ve got you covered with these 6 straightforward steps: 1. Choose the Customer Loyalty Program System That Works Best Essentially, you first have to decide what kind of indicator your loyalty program will use, and how members will be able to accumulate it. Now, you’re not limited to any particular choice, but it is worth noting that most hotel loyalty programs usually just stick to points as an indicator. As for how program members can accumulate points, you’ve essentially got 2 main options: A Points-Based System – The idea is that for every $ a guest spends at one of your accommodations, they will earn a certain number of loyalty points (5-10 points is the standard). Once they accumulate enough points (in this case, a few hundred or thousand points), they will be able to redeem various rewards, or advance to the next program tier (we’ll get to that in a bit) and enjoy other perks. A Booking-Based System – With this system, every time a customer loyalty program member makes a booking at one of your hotels, they earn a certain number of loyalty points (usually a pretty big amount to incentivize the guest to make their next booking at one of your hotels again). Again, they can use the points to redeem rewards or advance to the next tier. Of course, you can always just combine the 2 systems if you want, basically adopting a mix between a points and booking-based system. For example, guests who stay at your hotels could earn points for each night they spend at your properties (somewhere around a few hundred points up to 1,000 or more), not just for every booking they make. One more thing worth mentioning about the points-based system – you could and should let guests earn points by spending money on your hotel’s facilities and services, not just on the booking itself. That could either be 5-10 points for every $ they spend (like a normal points-based system) at your hotel’s restaurant or bar, or a certain number of points for each service they use (like 50-100 points for ordering room service, for instance). Oh, and consider rewarding guests with loyalty points if they use your own website to make a hotel booking instead of a website like Booking.com. Cashback systems (redirecting a certain % of every $ a member spends at your hotels back to their loyalty accounts) are also an option, though they aren’t too popular in the hospitality industry. That’s because these systems are not that flexible when it comes to using rewards to further engage program members. All in all, which system you choose ultimately depends on your preferences, your hotel’s background, and your customer base. The booking-based system definitely seems like the most popular option, but – if you want to offer your guests multiple ways to rack up points – the points-bookings mix discussed above would definitely work well. 2. Improve the Customer Experience with Rewards Once you’ve chosen a system for your customer loyalty program, it’s time to decide what kinds of rewards you will be offering members to keep them coming back and get them to spend more money. What’s more, it’s important to make sure that the rewards are appealing enough to attract new guests too. Here is an outline of the types of rewards hotel customer loyalty programs can offer their members: Late check-ins/check-outs A free extra night A free hotel room upgrade Preferred rooms Free room service A free bottle of wine/champagne on arrival Free parking Those are just some basic ideas, of course. You’re not limited to them alone. In fact, you can even run a customer survey to ask guests exactly what rewards they’d love to redeem. Just remember that variety is key, seeing as how 61% of travelers choose a loyalty program that offers a broad spectrum of rewards. Lastly, keep in mind that you can use referral rewards to your advantage too. What better way to attract new clients than by having your current ones bring them in and rewarding them for it, right? After all, around 40% of travel loyalty program members are already willing to recommend the program to friends and family if they have a positive experience, so why not give them that extra motivation to do it? For instance, you could offer customer loyalty program members a discount on a future booking if someone they referred to your hotel makes a booking. You could even offer said program member a free night or a free hotel room upgrade if the person they refer spends a high sum of money. At the same time, the referred guests could earn a unique discount for their first booking. Besides all that, there’s one more situation to discuss – namely if your hotel chain features accommodations of different star ratings. In such a case, rewards like a free night should have varying redemption costs depending on the star rating. For example, redeeming a free night should cost more points at one of your 4-star hotels than it would at one of your 2-star hotels. 3. Structure the Program into Tiers In order to make your customer loyalty program as efficient as possible, you need to split it into separate tiers. That will also enhance customer loyalty, as the guests who love your brand the most will have a clear way to distinguish themselves from the rest. Usually, hotel loyalty programs stick to 3-4 tiers. It’s better to not add more, as overdoing it with program tiers can actually put people off from advancing through the ranks or even joining the program in the first place. Advancing through program tiers should be pretty straightforward for members, and you should either allow them to do it by accumulating loyalty points or by making bookings. Here is a basic example of how that might work: Tier 1 – The first level of the program; no specific amount of loyalty point or stays necessary to unlock it. Tier 2 – Unlocked with 10 hotel stays or 20.000 loyalty points. Tier 3 – Unlocked with 30 hotel stays or 50.000 loyalty points. Tier 4 – Unlocked with 60 hotel stays or 75.000 loyalty points. The numbers are just some general examples, so you can easily adjust them according to your brand’s needs. Just keep in mind that progressing through the ranks should pose some challenge (so that it offers program members a genuine feeling of satisfaction and a sense of accomplishment), but it shouldn’t be overdone too much. Also, the quality of the rewards must go up as members advance through the tiers, with the last tier rewards being high-end personalized perks your most loyal guests would definitely enjoy – like a free limo pick-up from the airport, a 48-hour room guarantee, or executive lounge access, for example. And remember to offer members an accumulation boost the more they advance through the tiers. A 5-10% increase in loyalty points accumulation per tier is a nice way to motivate loyal guests to make progress. 4. Set up a Hotel Credit Card (Optional) This step is optional because it depends on the size of your business. Basically, hotel credit cards are more suitable for big hotel chains rather than a brand with just a few hotels. That’s because guests will be likely to get a hotel credit card if they travel a lot and are always able to make a booking with your hotel chain. So, the more present your hotel chain is in the world, the more reasons to establish a hotel credit card system. Essentially, a hotel credit card can be used by frequent guests to enjoy things like booking free hotel nights (provided they have enough loyalty points), as well as other extras like a free customer loyalty program tier upgrade, loyalty point boosts, and discounts for the hotel’s facilities and services. Furthermore, we recommend enticing loyal members to get a card by offering them a certain amount of loyalty points for purchasing it (can be up to 1,000 loyalty points or more). You should also think about whether you want members to pay a recurring annual fee for the card, or if a one-time fee is enough. Besides all that, don’t forget about the card’s design. Your hotel’s logo must be clearly displayed on the card, and it must have thematic colors that are reminiscent of your brand. 5. Establish Fruitful Rewards Partnerships If your hotel chain is large enough, it’s worth considering establishing reward partnerships with transport providers, airlines, retailers, and restaurants to allow loyalty program members to earn loyalty points by using your partners’ services. In exchange, your partners would refer their own clients to your hotels when they are in need of accommodations. For instance, if one of your customer loyalty program members ends up using a car rental service that’s partnered up with your hotel chain, they’d be able to earn loyalty points for every $ they spend with them. In the long run, this kind of business practice will help your brand gain exposure, attract more clients, and offer guests the kinds of services they need to fully enjoy their stay. 6. Complement the Program with an Amazing App The best way to make sure your guests will want to interact with your customer loyalty program is to have an app designed for it. After all, back in 2016, nearly 57% of consumers said they’d prefer being able to use a mobile device to interact with a loyalty program. And, nowadays, approximately 85% of loyalty program members said redeeming their rewards using their mobile phone was much more enjoyable. Plus, according to research, the total number of mobile users is expected to go up to around 5.09 billion by 2019. You can rest assured that a great deal (if not all) of your target audience is already part of that number. Lastly, keep in mind that 70% of hotel program members usually download an associated app too. And here’s something to consider – you won’t actually have to put a lot of money, time, and effort into designing a mobile app for your loyalty program. That’s because topping of your program with a quality app is as simple as relying on Spoonity to handle it for you! What’s more, you won’t need to wait months on end for an app to be designed for you. We already provide a scalable turnkey loyalty platform that’s 100% white-labeled and can be integrated with any POS system. That means you can easily and quickly deploy it, as well as customize it with your own branding. Plus, we know how vital customer convenience is in the hospitality industry, which is why we made sure our platform offers support for online mobile ordering and payments. This way, you get to offer program members time-saving perks while they get to enjoy top-notch customer service. Better yet, the app we will provide you with is extremely user-friendly, so your guests will have a very easy time getting used to it. The platform itself is intuitive, so your staff (and you) will get the hang of it immediately. Furthermore, here’s a key aspect you’ll definitely find interesting – Spoonity makes it fully possible to offer guests a completely personalized experience. That’s because our platform can offer you plenty of insightful analytics, such as: Which guests are the most profitable What levels of loyalty characterize your client base What hotel services they like the most Which demographics characterize your guests Which one of your hotels is the most popular with guests On top of that all, Spoonity’s platform provides social media marketing tools as well, thus making it quite simple for you to promote your customer loyalty program online. That, and we also plan on adding referral features in the near future. And don’t worry. If you ever encounter an issue (extremely unlikely), we’ll be right there for you, as we provide 24/7 customer support. If you’d like to ask us any questions regarding our platform, feel free to get in touch with us. Oh, and remember to share this article with anyone you believe might stand to benefit from all the info discussed here. --- ## How Will Artificial Intelligence Change Marketing and Retail? URL: https://www.spoonity.com/how-will-artificial-intelligence-change-marketing-and-retail/ Type: post Modified: 2025-07-17 If you’ve been paying attention to the news over the past months, you’ve probably seen numerous reports and articles talking about how artificial intelligence (AI) will change the business environment as we know it. While some of those claims can be a bit exaggerated, there’s also some truth to them. After all, there are plenty of advantages to using artificial intelligence within a business model. Not to mention that 6 out of 15 emerging jobs on LinkedIn are somehow related to artificial intelligence and machine learning. AI-related skills are actually the fastest-growing ones in demand on the platform. So, it’s pretty clear there’s already a demand for AI even though many business owners still don’t fully understand how it can benefit their brand, services, and products. What Is Artificial Intelligence? Artificial intelligence can be defined as the study and building of computer systems that can simulate intelligent human behavior (like making decisions that would normally be considered smart when made by a human). The concept of artificial intelligence is often paired up with machine learning. That is the application of AI to systems to make them learn how to make intelligent decisions based on previous experiences and data without requiring explicit programming. Please keep in mind we’ll be discussing AI and machine learning specifically in regards to marketing and retail in this article. We won’t be covering any complex topics such as how artificial intelligence and machine learning work on a hardware and software level, or how the programming usually works. 3 Ways Artificial Intelligence Will Change Marketing Let’s start out with AI and marketing since the topic is less specific, and might be of interest to you whether you run a restaurant, a retail chain, a QSR, or any other type of business. Marketing is paramount in any industry, so learning how artificial intelligence can impact marketing ideas and strategies can help you stay ahead of your competition. 1. AI Will Deliver More Personalized Marketing Ideas and Messages Personalization is more important to consumers than ever. According to various data: Around 31% of shoppers wish they could enjoy a more personalized experience. 60% of consumers get frustrated if they are exposed to an ad of a product they are not interested in. 76% of customers get upset whenever their name is mistaken or unknown in brand communications. Consumers are willing to pay around 20% more for a personalized product or service. 57% of people say they will willingly share personal data in exchange for more personalized offers and discounts. Over 50% of consumers are also willing to offer such valuable customer data if they receive personalized product recommendations and get to enjoy personalized shopping experience. Artificial intelligence can help you take advantage of all that. For one, AI can help marketers create in-depth individual customer profiles. Simply put, AI gathers real-time data about different leads and customers’ preferences, offering your marketing team all the relevant information they need to create custom-tailored marketing messages. Here’s just one example: AI, with the help of machine learning, can track an individual user’s interactions with your website. It can capture patterns – like which pages a user visits the most, how they engage with your content, and so on – which it later compiles into easy-to-read information for marketers. So, we’re talking about being able to engage with the right person, with the right message, at the right time. That’s a strategy that’s bound to be successful with most consumers nowadays. 2. Artificial Intelligence Will Boost Productivity Once AI is fully integrated into marketing departments, we will start seeing a lot of automation replacing manual tasks. For instance, marketers will no longer have to spend hours sifting through customer data to notice patterns, behaviors, and preferences. AI algorithms will take care of that for them, and compile the results accordingly. That doesn’t mean marketing teams will be replaced by AI. Instead, marketers will have more time at their disposal to work with customer data that’s collected by AI. Plus, marketing teams will still need to oversee AI mechanisms to a certain extent to make sure the right kind of customer data is collected and analyzed. Artificial intelligence will also help eliminate all the guesswork associated with marketing ideas. AI will make more customer data-driven campaigns possible, so less time will be wasted on brainstorming sessions. Also, your team won’t need to re-do ad campaigns because they weren’t accurate enough. 3. AI Will Impact SEO Marketing To understand how artificial intelligence is changing SEO, you need to know about RankBrain – Google’s third most important ranking signal. Unlike past SEO updates, RankBrain is a machine learning algorithm. That means SEO specialists can no longer try to reverse-engineer Google’s SEO algorithms in an attempt to get their content to rank the highest. Nobody will be able to predict why content ranks the way it does because the AI algorithms will continuously make changes based on user behavior. So, if your marketing team wants to get your brand’s content to rank well, they’ll need to approach SEO in a different way. For example, focusing too much on the traditional SEO tactics (like back-links and keyword lists) will no longer give the same results. If anything, allocating too much manpower and time to that will work against your marketing efforts. Instead, your marketing team will need to shift focus to new ranking signals that are more relevant to how users use search engines nowadays, such as: How far down website visitors scroll on a page. The pogo-sticking rate i.e. the rate at which users who click on search engine link bounce off the page by hitting “Back” because it’s not the content they were looking for. How much time users spend on your website pages. What your overall bounce rate is. Basically, any kind of indicator that shows how or if a user found your content useful is now pretty much an SEO indicator. Because of that, it’s safe to say that AI in SEO marketing will actually lead to SEO experts and content creators working closer than ever before.  In fact, there’s even a chance that SEO specialists will have their own AI for SEO marketing in the future. It’s likely they’ll use it to implement all the ranking factors we mentioned across all content. 3 Ways Artificial Intelligence Will Change Retail According to our research, there are many changes that will take place in retail with the introduction of AI. However, we decided to focus on the following three for the moment since they are extremely relevant to the current state of the retail industry and modern consumer trends. 1. AI Will Change the Way Items Are Displayed in Stores While there are some psychological tricks involved in the way items are displayed in stores, there’s a lot of guesswork involved as well. Many people like to claim items are displayed in a certain order because it makes people more likely to buy. However, the truth is that there’s no one-size-fits-all solution in this case. One way of displaying items in one of your stores might not work at all in another store. Not all consumers are alike, and they all have different triggers, after all. One way artificial intelligence can help with that is by analyzing sales data from one location, and finding certain patters in the purchasing behaviors of most customers (like which items they prefer the most, and which ones they often buy together, for instance).  Based on that customer data, AI can offer suggestions regarding how items can be placed in your stores (such as which products should be placed next to each other) to get customers to buy more. So, artificial intelligence will likely cause a shift from item arrangements based on speculation to data-driven item display orders. 2. Retail Websites Will Start Relying More on Chatbots Live-chat support has become an important tool for any business – be it a retail, shipping, or SaaS one. But it arguably has a strong impact in the retail industry. After all, a potential customer interested in a SaaS plan might not have a problem waiting a day or two to receive a response to the email they sent. But a potential client interested in buying a retail product likely wants to have their questions answered right then and there so that they can make a quick decision. Well, with the rise of AI in the retail industry, live-chat support might get an overhaul. We’re talking about support chatbots – AI-driven software that can interact with consumers in an almost natural manner. The main incentive to start using AI-driven chatbots instead of live-chat support reps will be the fact that they can quickly process consumer questions, and offer a fast, relevant response. What’s more, AI chatbots can eliminate customer support burnout since they can pretty much function 24/7. Here’s more data that confirms AI chatbots are a step in the right direction for any retail business: Approximately 57% of consumers in the US say they are interested in dealing with a chatbot. Chatbots can potentially reduce customer service costs by around 30%. According to a Zendesk survey of 7,000 people, 53% of consumers say it’s important for them to be able to solve service-related issues on their own. An AI chatbot can provide customers with relevant solutions and links to help them do just that. Does this mean your customer support team will be replaced by chatbots, though? Not at all – chatbots will actually free up your support teams. They won’t have to spend hours doing live-chat support. Instead, they’ll have more time to focus on solving more complex support tickets, addressing customer reviews, and nurturing client relationships to boost loyalty levels and turn customers into brand advocates. 3. AI Will Help Retailers Offer Improved Customer Experiences Since retail AI will continuously analyze customer behavioral patterns, it will eventually get to “know” your clients in a way. It will likely get to the point where AI will be able to anticipate what customers want, and when they want it. One example out of many would be how AI could use customer data to serve your clients a coupon or discount for a specific product they might be interested in while they’re browsing for something else. This way, the unexpected (but very welcomed) coupon or discount could trigger an extra purchase from the customer in question. That makes them happy since their needs were met without having to mention anything about them, and it generates extra profit for your business. Why the focus on artificial intelligence and the customer experience, you ask? Because, according to research, customer experience will end up overtaking both price and product as the main brand differentiator. And that’s supposed to happen by 2020 – the year AI is expected to “touch everything,” according to Forbes. Obviously, the sooner you learn about that, and the sooner you start coming up with ways to offer your clients a better experience through AI, the better. One Way AI Will Benefit Both Marketing and Retail True, some of the benefits we outlined above can work for both retailers and marketers. For instance, marketers could use AI-driven chatbots to aggregate and monitor customer data in real-time, and retailers could definitely take advantage of the new AI-oriented SEO ranking factors. But one very specific way artificial intelligence can be extremely useful for both marketers and retailers is through advanced customer segmentation. Due to constant customer data analysis, AI can help both marketing teams and retailers separate consumers in multiple, different groups, making it easier to target very specific niches. Looking for a Data-Driven Platform That Offers Advanced Customer Segmentation? There’s still some time until artificial intelligence will become common – not to mention affordable – in marketing and retail. Until then, you can try using platforms like Spoonity if you’re looking for a reliable way to collect relevant customer data and segment your clients. Our fully-integrated loyalty platform offers advanced analytics such as: Who your most profitable customers are. Which items are top-sellers. Which store your customers like to shop at the most. What day of the week sees the most activity from your customers. Which customers engage the most with your loyalty program. What demographics characterize your client base. Our platform has many other perks to offer, but we figured this highlight might interest you the most given the topic of the article. If you’d like to know more about Spoonity, feel free to get in touch with us. In Conclusion To sum it all up, artificial intelligence is here to stay. Within the next years, we’ll likely see more and more applications for AI in marketing and retail – from new, more user-oriented SEO algorithms and AI-driven chatbots to enhanced customer data collection and segmentation. Feel free to share this article with your friends and work colleagues if you think they’d be interested in it. Also, we’d very much like to hear what your opinions are regarding the impact of AI on marketing and retail. --- ## The 6 Best Customer Loyalty Program Tips for Pizza Businesses URL: https://www.spoonity.com/loyalty-program-pizza-businesses/ Type: post Modified: 2025-07-17 If you run a pizzeria, just how much should you focus on your customer loyalty program? Well, consider this – customer loyalty is directly related to customer retention. And customer retention can save your business money. After all, acquiring a new client is 5 times more expensive than just retaining one. Also, big brands have already implemented rewards programs. Pizza Hut, for instance, has significantly enhanced customer engagement through its program. Domino’s even went as far as giving out company stock to high-loyalty customers. Keeping all that in mind, it’s quite clear you – as a pizzeria owner – should do your best to improve customer loyalty for your brand. And in case you think you might need a helping hand, here are 6 useful pointers and marketing ideas to help you take your pizzeria’s customer loyalty program to the next level: 1. Personalize High-Tier Rewards In today’s highly individualistic society, consumers are no longer content with just receiving regular rewards. Sure, they might be okay with that at the beginning if a rewards program, but – as they progress – they’ll normally expect you to step up your game. That’s why it’s important to make sure you reward your most loyal customers the right way, so that they really feel as if they’ve achieved a VIP status through your customer loyalty program. How can you do that? For one, you could offer them a quality plaque with their name, take a picture of them, frame it, and hang it inside your pizzeria, or access to unique events (such as a beer tasting night, which would naturally work well alongside pizza). Or, why not, you could even offer your most loyal clients a free pizza box warmer (that could come in handy if they want to eat the pizza they order later). Another idea would be to offer high-ranking loyalty program members exclusive info about upcoming additions to your menu, or early access to seasonal toppings and pizzas. You can do that through email or text messages, and the great thing about this is that it will make the client in question feel as if he/she is an “insider.” 2. Focus Your Rewards Program on Profitable Behavior It’s obvious your customer loyalty program’s main goal is to make your business more money. However, a lot of people in your situation don’t focus enough on how they should do it. We’re talking about encouraging your clients to adopt a profitable behavior when they visit your pizzeria. Now, we do realize that each pizza business is different in its own way. Still, here are a few things you could try out: Offer points/discounts for catering orders. It’s likely that some of your clients might order pizza for various group events (birthdays, office parties, anniversaries). Letting said customers know they can get a discount on their large order by joining your loyalty program could turn them into repeat buyers. Offer bonus points for add-ons or toppings. We’re referring to rewarding clients who add items like soda, breadsticks, or more toppings to their orders. Another way of doing this would be to include many of those extras and toppings as redeemable rewards. Take advantage of recurring events. Many pizzerias like to host events like poker nights, movie nights, or children’s parties at least once a month. If you do that, you could link your customer loyalty program to such events by letting customer earn double points for their purchases or bonus points for signing up (or getting their friends to sign up), for example. Capitalize on sports-watching sales. Let your customers know they can earn bonus points or win unique rewards if they order from you on the day of a notable sporting event (it can also be a lesser-known event too if you want). 3. Take Advantage of Social Media 81% of people in the US own a social media profile. It’s extremely likely that most of your customers are active on at least one social media platform. Which is why you should add a social media aspect to your customer loyalty program – and we’re not just talking about promoting it on your pizzeria’s social media page(s). You should also reward program members who engage with your brand on social media with loyalty points. The engagement part can include liking and sharing your posts on Facebook, reviewing your business on Facebook, taking a photo at your pizzeria and posting it online, or posting how much they enjoyed your pizza on Twitter. Still, don’t forget about non-program members. Offer them a chance to join your program and earn extra points or redeem a reward if they interact with your social media pages. 4. Make Sure Your Pizza Loyalty Cards Adequately Represent Your Brand Too many pizzeria owners believe that it’s enough to just use a basic-looking loyalty stamp card. After all, it doesn’t need to accomplish a lot of goals, right? Well, it might seem like that, but the truth is that it’s better to take your time when designing pizza loyalty cards for your business. For example, you should always make sure that the look of the card properly represents your brand. The colors, logo, and theme need to go hand in hand with your business’ image. The moment someone looks at their card – no longer how much time has passed – they have to be instantly reminded of your pizza business. Here are other things you need to keep in mind: The card must have an accurate, straightforward display of loyalty program tiers Make it easy for the customer to understand exactly how many points they need to unlock a certain reward or tier. Add the contact info, address, and store hours on the card. Most importantly, don’t forget to give your clients the chance to personalize their loyalty cards. Letting them choose from different layout options, and giving them the chance to add a personal quote on the cards will make them much more engaging. You can also place the customer’s photo on the card if you (and they) want to. Lastly, remember to outfit your loyalty cards with keychain holes. True, customers could just carry them in their wallets, but many find it more convenient to have them on their keychain. 5. Make Your Program as Attractive as Possible When your customers hear or learn about your loyalty program, they need to be amazed – they need to want to join it on the spot (or at least the next time they visit your pizza restaurant or place an order). One common way of making your program very appealing is to heavily focus on the rewards when you market it. That, and emphasize that clients will be able to save money, enjoy unique treats (like free pizza on their birthday), and reach a VIP status within your program in the long run. Also, another very efficient – but, sadly, often overlooked – method is to highlight the fact that your customers will get to enjoy a sense of belonging to a select community as well. If you plan on offering referral options, bring that up too since it’s likely going to resonate well with your customers. 6. Make Your Customer Loyalty Program 100% Client-Friendly The sign-up process needs to be as straightforward and hassle-free as possible. We recommend letting people join by giving out their email address or phone number. Also, always have your staff tell customers about your loyalty program during the checkout process. Remember they should keep it short, though – just have them focus on the main benefits. Another thing you should try is having in-store brochures that promote your program. Also, mention your rewards program in your menu and on your door hangers. Actually, you should also consider having a loyalty program app associated with your rewards program in this case – especially if you want to achieve a similar level of success like Pizza Hut. It’d be easier to convince your customers to sign up, and they’d be able to get the hang of everything without much effort. Think about it – around 71% of consumers say that they’d be much more likely to engage with their loyalty cards if they could access them (and the associated rewards) through a mobile app. On top of that, approximately 57% of consumers say they’d rather interact with a customer loyalty program through a mobile device. Of course, we’re not saying you shouldn’t bother with pizza loyalty cards for your business anymore. Some customers might still prefer to have them. It’s just that they might want to keep them as an ornament rather than something they’ll actually use very often. After all, isn’t a loyalty program app much more convenient than a standard stamp card? It doesn’t take up any space, and your customers won’t have to worry about losing access to their rewards if they happen to lose the physical card (which, let’s face it, does happen quite often). Other than that, you just need to ensure that your loyalty app is user-friendly, easy to understand, and present on both the iOS and Android app stores. Looking to Get Started with a Loyalty Program App? In case everything we’ve said above has got you interested in running a loyalty program alongside a mobile app version, you’ll be happy to know that we can also offer you a helping hand in this case. True, you can try to develop the app in-house, but that means you’ll have to dedicate plenty of financial resources and manpower to this task – something that’s not usually recommended when running a pizza business. Yes, you could also try delegating this task to a development agency or a freelancer, but the problem with that is that it’s not very time-efficient. In fact, you might end up having to wait a few months until everything will be ready. With us, however, you wouldn’t need to wait for months on end until the app can be deployed. Actually, you’ll be happy to know that we offer a turnkey white-labeled platform which you can easily brand with your own company info. Plus, we have years of experience working in the consumer loyalty industry, so we can offer you the expertise you need to make sure your customer loyalty program is completely successful. On top of that, our platform will offer you access to mobile ordering features, helping you increase the level of convenience your clients get to enjoy – not to mention it will make room for more in-store foot traffic as well. That’s not all, though – you’ll also be able to implement mobile payments this way. Don’t forget that, in the US alone, statistics show that mobile wallets will become the go-to payment method by the end of 2020, surpassing both credit and debit cards. Also, the number of mobile payment users in the US is expected to grow to around 150 million in 2020. And it’s more convenient for your customers too – no more holding the line while they have to look for their credit cards or extra change. Actually, speaking of customers, our platform will make it easier than ever for you to get to know them better. You’ll be provided with quality analytics that will help you find out: Who your most profitable clients are Which items on your menu they love the most Which day of the week they like to buy from you What degree of loyalty characterizes each customer segment What demographics best represent your client base Oh, and remember what we said about capitalizing on social media engagement? Well, our platform also supports social media marketing. As a result, you’ll be able to generate plenty of word-of-mouth marketing, reward the right clients, and improve customer advocacy levels with ease. And to top it all off, we’re also going to be adding gamification features to our loyalty platform. We’ll be able to design a game that’s relevant to your audience by taking all your business’ aspects into consideration. And yes, we’d be able to build a simple leaderboard app or a complex pizza-building game. Have Any Other Recommendations? Feel free to leave a comment then – we’d all be more than happy to hear what other customer loyalty program tips a pizzeria owner should try out. Also, if you have any friends or business partners who you’d think would find the info we discussed helpful, please remember to share this article with them. --- ## 7 Christmas Promotion Ideas for 2017 URL: https://www.spoonity.com/7-christmas-promotion-ideas-2017/ Type: post Modified: 2025-07-17 Just how much should you focus on Christmas promotions during the holidays? This is the kind of thing many retail and restaurant business owners are wondering about every year. After all, is dedicating a lot of manpower and financial resources worth it? Well, when it comes to restaurants, people just prefer to dine out more often nowadays – even during the holidays. And in terms of retail, consumers tend to spend around 4% more during the holidays. Plus, back in 2016, holiday spending exceeded $1 trillion. Thus, it’s definitely a good idea to focus your efforts on holiday-themed promotions right now, and also revamp them as well. Sure, you can always just offer the traditional “buy a Christmas gift card, get $5 off on your next purchase” approach. In fact, we actually recommend using that promotional tactic (and we’ll also offer some more in-depth tips for it later in the article). But, sometimes, it’s best to go the extra mile, and make your Christmas promotions stand out from the rest. If you’re low on ideas, don’t worry – we’ve got you covered. So, here are 7 marketing ideas you should definitely try out during the holidays: 1. Come Up with a Seasonal Product (Or More) When it comes to Christmas promotions, seasonal products are a must. They get your customers in the holiday spirit, and their limited availability makes them more sought-after because of FOMO (fear of missing out). For example, if you run a retail business, you could just add Christmas themes to existing products. Of course, it completely depends on which market you’re present on. Still, let’s say you run a clothing store. A good idea would be to customize popular clothing items like shirts and winter caps with holiday design elements (like Christmas trees, snow globes, or reindeer). If you run a restaurant, adding a seasonal hot drink to the menu would usually do the trick. Though, you can always add Christmas-themed food too (especially desserts). Naturally, these products should come with a discount. If you want to offer an even stronger incentive, you could even use the “buy one, get one free” promotional format. What’s more, you could offer extra loyalty points for seasonal product purchases. You could even use seasonal products to get people to sign up for your loyalty program. The fastest and most efficient way would be to offer them one free promotional product when they become a loyalty member. 2. Organize a Holiday-Themed Event One of the best ways to show your customers how much you care about them (and to encourage them to interact with your brand as well) is to host a holiday-themed event. For example, if you run a retail brand, you could plan an exclusive sales event or a Christmas market (would go hand in hand with what we said at tip #1). On the other hand, if you have a restaurant, you can organize a Christmas dinner. In fact, if you want to make it more interesting, you could even host a Christmas cooking workshop too. This would be a great opportunity to offer promotional products and discounts – not to mention that your clients will be much more likely to promote your brand and the event on social media. And if you’re worried about people preferring to spend Christmas with their loved ones instead of attending the event, just organize it a few days before Christmas. Still, if you run a restaurant, you could organize the event on Christmas and just offer more discounts (as stronger incentives) if the customers in question bring along their friends and family with them. Better yet, you can also use such an opportunity to encourage customers who are not loyalty program members to sign up. Make it a no-brainer for them – offer them extra points and let them redeem a reward right then and there if they do it on the spot. 3. Use Holiday-Themed Promotional Calendars These types of calendars are often an overlooked Christmas promotion idea. Yes, it’s true that your customers probably already have a calendar app on their smartphones, laptops, or desktops. However, none of those can compete with the charm of an original, paper calendar. And we’re not just saying that. According to statistics, paper calendars haven’t just stayed relevant in today’s tech-oriented society – their sales have also increased. Just make sure you offer the calendars for free. In case you prefer an alternative, try offering them as redeemable rewards for loyalty program members. You can even offer them as an instant reward to entice other people to sign up for your rewards program. Oh, and make sure the design of the calendar adequately matches your brand. Best of all – you can make the calendars interactive too, and in a good way. How? By adding a discount code to various calendar days which can only be redeemed on said days. This way, you’ll give your customers a powerful incentive to keep coming back to your restaurant or retail store throughout the next year. 4. Run a 12-Days of Christmas Promotion When most people think of Christmas, they usually can’t get this well-known song out of their heads. So, why not run a promotion centered around it? Basically, the main idea would be to have a certain product on sale at a discount on each day. To make things more interesting, you should promote a different product every day. You could even feature some of your seasonal products, in fact. And besides providing an appealing discount, you should also let your customers know they can earn double loyalty points during this period (either by making purchases or by spending money on the promotional products), so that you get even more client engagement. You could also offer non-members a chance to join and earn a Christmas-themed reward when they do that as well. For retail businesses, this is pretty straightforward. Just pick a specific product for each day. In case you don’t plan on using seasonal products for this, our recommendation is to choose products that haven’t really been top-sellers recently, so that they receive more attention this way. If you run a restaurant, you could even organize a different Christmas-themed menu selection each day. 5. Use Gift Cards, But Do It the Right Way Christmas is a time for giving, so gift cards fit in quite well with the overall holiday vibe. They’re a great last-minute gift too. Plus, department store and restaurant gift cards seem to be among the most popular options out there, so your customers are sure to purchase them. Of course, just using a basic gift card with a stereotypical holiday design isn’t really enough. You need to make sure they make people think about Christmas and your brand at the same time. For example, if you run a pizzeria, you can use a small design of an elf making a pizza (one that resembles the kind of pizza your business sells). If you own a clothing store, your gift cards could have a design of an elf or an anthropomorphic reindeer wearing the type of clothes you sell. Those are just some basic examples. Overall, there are plenty of possibilities to choose from. And be sure to package the cards nicely – just as if they’re an actual gift to your customers. This way, if they want to offer them as a present, they don’t need to wrap them up themselves. Usually, it’s a good idea to place the gift cards at the entrance to your store or restaurant, or near the checkout. As for what the gift card can offer, we only recommend sticking to the “get $5 off on your next purchase” method if you’re in the QSR industry. If you’re in the retail or restaurant industry, it’s best to offer a higher discount (like $15-20 off). Alternatively, you could offer customers a free item if they purchase a gift card (free topping, dessert, or winter hats – just some basic ideas). If you want to further enhance your brand image, you can also donate a part of the profits that come from gift card sales to a charity (either of your choosing, or of the customer’s choosing). Also, you should think about letting loyalty program members earn points for purchasing gift cards. What’s more, you should let them redeem a reward (or just offer them even more points or a discount) if the gift card recipient uses the card, as it works as a great referral incentive. 6. Run a Christmas Contest The idea of winning something for free always gets people’s attention, and a contest taps into their biological need for competition. Promote the competition on social media as a way for your customers to win brand-specific Christmas gifts. If you own a restaurant, the prize could be a free Christmas diner or a bottle of your finest wine. If you’re in retail, the possibilities are quite endless. If you want to drive in-person engagement, you can also try hosting the contest at your restaurant or retail store. You can organize it during one of your Christmas-themed events, or as a separate event on its own. In case you want to get your customers even more emotionally invested, you could try running a raffle where most of the profits are donated to a charity. And while we’re on the topic, here’s a great idea: Reward all customers who sign up for the competition with bonus loyalty points. If they’re not members, let them know what they stand to gain if they sign up right then and there. This way, even if they don’t end up winning, they’ll still have something to be happy about. 7. Use Greeting Cards Holiday greeting cards are still a decent way to promote your business during Christmas. It’s enough to have them sent to your customers to remind them of you (either in a physical format or through email). Just remember to ensure the cards aren’t too salesy. Focus the introduction and the body of the text on how much you value their business, and how you send them your best wishes. Oh, and make sure your greeting cards state “Happy Holidays” in case you market to a large, diverse client base. At the bottom of the card, feel free to offer the recipients a discount code, a coupon, or – why not – an invitation to enjoy some free products at your place of business during the Christmas period. Looking for an Efficient Way to Run Christmas Promotions for Your Business? While running promotions can be beneficial for your restaurant or retail business during the holidays, designing and implementing them isn’t always a walk in the park. It can often be quite time-consuming, in fact. Fortunately, we’ve got you covered. While Spoonity mostly functions as a loyalty platform to help you drive consumer engagement and retention, our platform has built-in features that make it very easy for people like you to run promotions whenever they want. Essentially, you’ll be able to rely on a user-friendly interface to create your promotions. You’ll get to name them, choose certain customer triggers, and implement time limits. That, and you’ll get to decide exactly which specific customer segments will be eligible for your promotions, and select the type of rewards they’ll be able to redeem. Plus, with Spoonity, you can also design marketing campaigns and link them to existing promotions as well. That means you won’t need to redesign your existing Christmas promotions every year to accommodate new marketing strategies. Of course, that’s just the tip of the iceberg in terms of what our platform can do for your business. Feel free to check out the rest of Spoonity’s features to get a better feel for how our tool can help your restaurant or retail store (or restaurant/retail chain – our solution is scalable, after all) increase customer loyalty in the long run – not just every Christmas. And in case you have any questions, feel free to get in touch with us. --- ## How Loyalty Programs Help Your Business in an Economic Crisis URL: https://www.spoonity.com/how-loyalty-programs-help-your-business-in-an-economic-crisis/ Type: post Modified: 2025-07-17 Things are pretty tough nowadays. The COVID-19 pandemic is not just causing people to worry about their health. It’s also causing serious financial damage, with the stock market seeing its worst day since the 1987 Black Monday crash. It even got to the point where people are wondering if we’re going to have a new recession on our hands. As a business owner, you should pay close attention to health regulations and how to manage your employees safely. That should be your priority at this point. But, all that considered, it’s normal for business people to ask themselves: now that we have to review our budget, should my rewards program be cut out? Should we keep investing resources in our loyalty program? The fact is history proves that loyalty programs are most useful during financial crises, as they help to retain the current customers. Why You Shouldn’t Give Up on Loyalty Programs Right Now First of all – you need your customers but your customers need you too, now more than ever. Many consumers have come to rely on brands for their daily routines, and some of them even trust brands more than governments. Not to mention 64% of them are belief-driven buyers, meaning they expect your business to take a stance on societal issues (like the current coronavirus crisis, for example). So the last thing your loyal customers would need is to see your brand losing hope and panicking. They’re already bombarded with tons of fake news that only causes irrational panic buying and fear. They need a voice of reason that is helpful, honest, and objective. And a brand they do business with regularly is as good a place as any to get that. Plus, you don’t want to lose their trust by giving into a panic. The moment you do, you’ll likely lose their business too. Nine out of ten consumers will stop buying from a brand they no longer trust. And that will cost your business significantly more than what you would invest in your loyalty program. Keep in mind – acquiring a new customer will cost five times more than keeping an existing one! Also, even though spending tends to drop during recessions, brands that focus all their efforts on their most loyal and profitable customers are much more likely to keep their business stable. True, statistics have shown that customer loyalty can go down during recessions. However, it mostly happens to businesses that choose to ignore their loyal customers during those times, and just expect them to resume their normal purchasing behaviors “once everything is over.”  Loyalty Programs Made Huge Progress in Times of Crisis Some of the biggest achievements in the loyalty industry happened during serious downturns. Here’s a quick overview: Betty Crocker officially invented Modern loyalty programs in 1929 by introducing the so-called “box tops” (redeemable coupons printed on product packages) during the Great Depression. American Airlines revolutionized the loyalty industry with its Frequent Fliers program in 1981 while the early 1980s recession was going on. Card-based loyalty programs became popular in the 1990s – although most of the Western World suffered a recession in the early 1990s. Starbucks launched its widely-successful loyalty program in April 2008 right when the financial crisis of 2007-08 was reaching its peak. And, as of March 2019, Starbucks attributes 40% of its total sales to the Rewards Program. How to Make the Most of Your Loyalty Program Right Now Keeping the program active and continuing to allocate resources to it is a good start. But it’s not enough for the time being. You need to adapt it to the current needs your customers will have during this crisis caused by the Coronavirus. Here are some tips to help you do that; 1. Offer Home Deliveries Self-isolation is pretty widespread as people are reporting coronavirus symptoms or are coming back from a vacation abroad. Also, many businesses are moving to the work-from-home model to avoid unnecessary risks. If you are a QSR, coffee shop, or retailer, you’ve most likely noticed that foot traffic has gone down at your stores. This doesn’t mean your customers don’t want to buy from you. They just can’t do it since they can’t leave their homes. Doing that would mean risking their health, putting others at risk, and potentially getting huge fines too. That’s why, if you are still open, you should start offering home deliveries. Ideally, together with online ordering to make the whole experience more convenient for your customers. Also to have an alternative sales channel that doesn’t require social contact. Just be sure to train your staff. They should wear gloves and masks, and also avoid direct contact with your customers. Instead, they should leave the items at their door, and notify them about it once they leave. It’s a bit of a hassle for you, sure, but it will allow clients to keep buying from you while still, they are safe at home. Remember, handling home deliveries directly is more time-efficient and less of a health risk than using a third-party delivery service. 2. Incentivize Home Deliveries With Bonus Rewards Home deliveries are convenient enough, but – right now – they need extra incentive to make sure your self-isolated customers will use them.  You can do that by offering extra loyalty points, bonus coupons, or discounts for home deliveries. Also, you can use eGifts. You just send customers who used home deliveries an eGift code via your loyalty app which they can later redeem at your place of business when they’re feeling better and can leave their homes. Home deliveries are convenient enough, but – right now – they need extra incentive to make sure your service is safe. 3. Promote Solidarity Between your Customers with eGifts Difficult times bring out the best in people. People care about their family, friends, and work colleagues. Promote your eGifts as a way to show solidarity between people. This will give your business cash in advance while the customers receive affection from family or friends. This option will work best for coffee shops. It’s likely not all your customers will be sick in self-isolation. Many of them will likely be okay, and will still have to get out of the house – especially if they can’t work remotely. For them, you should use the eGift to incentivize online ordering and mobile ordering. That way, they can order and pay ahead, and also reduce the time they spend at your location and the interactions they have with your staff. 4. Add Mobile Payments Not all business models can support home deliveries. And in some situations, your customers will need to come down to your store, restaurant, or coffee shop. You can reduce how much contact customers have with your staff through online ordering and mobile ordering, yes, but mobile payments offer much more.  They will keep your customers and staff safer by avoiding cash, which is a problematic source of germs. So much so that South Korea’s central bank even started taking all banknotes out of circulation for two weeks, while also burning others. Some even argue that the coronavirus crisis might boost the adoption of mobile payments. So, you get to show how in touch your brand is with what’s going on in the world. Also, you’ll stay ahead of the competition. And lastly, mobile payments are simply more convenient, secure, and more profitable for your loyalty program since customers will be more likely to buy from you thanks to them. Need Help With Your Loyalty Program? Things can be overwhelming at this time, and we know how hard it can be to make the right call – especially if you don’t even have a loyalty program app yet. Well, that’s something we can help you with. Instead of trying to develop it in-house or find a freelancer to do it, we can handle all that hassle for you. We have years of experience making white-labeled loyalty programs for dozens of retailers, quick-service restaurants, coffee shops, and hotels. So, we know how to make a program and app your customers will love to use every day. Also, we’ll start making mobile wallets soon too – which will go well together with your loyalty program. Give us a call or send us a message today. We’ll give you a quote that perfectly fits all your business needs.  Conclusion We know it currently might not seem like your loyalty program should be a priority, but loyalty is exactly what your customers need from you right now. To show them that you respect how loyal they’ve been to your brand over the years and that you let consumer demands, not panic and fake news, run your business. So keep focusing your resources on your rewards program and adapt it to the coronavirus crisis to meet all your customers’ demands. It will pay off.  We recommend taking action as soon as possible, though. Don’t forget – your customers are watching your every move, especially in difficult times like this. --- ## Loyalty Analytics URL: https://www.spoonity.com/loyalty-analytics/ Type: page Modified: 2025-04-10 Loyalty Analytics Key loyalty metrics that tell a story Our Loyalty Analytics feature gives you real-time data about the overall performance of your restaurant loyalty platform, along with fresh ideas on how to grow and improve. Our Loyalty Analytics feature gives you real-time data about the overall performance of your restaurant loyalty platform, along with fresh ideas on how to grow and improve. ROI-focused customer loyalty analytics Spoonity’s intuitive online Customer Analytics dashboard includes your most valuable customers, top-selling items, customer growth potential scores, enrollment and retention rate, customer lifetime value (CLV) and net promoter score (NPS). Spoonity’s intuitive online Customer Analytics dashboard includes your most valuable customers, top-selling items, customer growth potential scores, enrollment and retention rate, customer lifetime value (CLV) and net promoter score (NPS). Intelligent customer segmenting The Spoonity Loyalty Pyramid is a unique visual that illustrates not onlyyour current loyalty metrics but also the future potential of your program and how you can get there. The Spoonity Loyalty Pyramid is a unique visual that illustrates not only your current loyalty metrics but also the future potential of your program and how you can get there. Machine learning algorithms segment your customers into low, medium and high loyalty, give you in-depth statistics including frequency, spend, cross-shopping and upselling, provide predictions according to key indicators, and categorize every customer based on their interaction with your program. Machine learning algorithms segment your customers into low, medium and high loyalty, give you in-depth statistics including frequency, spend, cross-shopping and upselling, provide predictions according to key indicators, and categorize every customer based ontheir interaction with your program. Analyze store performance Analyze store performance How many active members do you have at each store? Which stores are performing best loyalty-wise? Collect detailed information about your loyal customers in real-time so you can see how they’re behaving at any number of your locations. How many active members do you have at each store? Which stores are performing best loyalty-wise? Collect detailed information about your loyal customers in real-time so you can see how they’re behaving at any number of your locations. Curated and custom reporting Choose from a pre-formatted suite of curated reports or create your own custom templates using an editor right through your dashboard. Give every report a schedule and gain insight into the many different aspects of your loyalty platform. Choose from a pre-formatted suite of curatedreports or create your own custom templates using an editor right through your dashboard. Give every report a schedule and gain insightinto the many different aspects of your loyalty platform today. Are you ready to make the most of your loyalty platform? Get Loyalty Analytics today --- ## Request a demo URL: https://www.spoonity.com/request-a-demo/ Type: page Modified: 2025-01-02 Request a demo You are one step away from discovering Spoonity! --- ## 12 Useful Tips to Rock Your Restaurant Marketing & Loyalty Strategies URL: https://www.spoonity.com/12-tips-restaurant-marketing-loyalty-strategies/ Type: post Modified: 2024-03-20 Looking back at 2023 loyalty and customer engagement stats, studies show that 44% of organizations’ loyalty memberships increased over the previous year. The stats also show that 93.7% of executives believe customer loyalty should be the primary focus over customer acquisition, and 48% of consumers show loyalty by participating in a brand’s loyalty program. Even in the case of restaurants, 65% of consumers have already joined one or more loyalty programs. Great loyalty programs aren’t the only thing at this core—excellent restaurant marketing campaigns promoting said programs are also paramount. After all, you can have the best restaurant promotions and loyalty programs. However, if they don’t reach your customers, they won’t boost your sales and help you grow your QSRs. Moreover, you also need to ensure that the marketing strategies you use to promote these programs are engaging. So then, how do you go about doing that? Sure, investing money in your marketing campaigns and loyalty strategies is important. But that’s hardly the kind of advice you can fully rely on. That’s exactly why we decided to write this piece—so that you, the QSR owners, will have easy access to a huge variety of restaurant marketing and loyalty tips, you can implement right now (we’ve also added the key takeaways at the end of the article for those of you who are in a hurry). So, let’s get started. 1. Promote Customers Who Redeem Rewards Surprisingly, not many QSR owners have tried this. Basically, it’s all about showcasing your most loyal clients online—be it on Facebook, TikTok, Twitter, or any other social media channel. Not only is this an excellent, unique way to promote your restaurant promotions and loyalty programs, but it also shows your program members (and non-members, too) how much you care about your customers. Plus, doing something like this isn’t even hard. Just tell your staff to identify which loyalty members redeem loyalty rewards and ask them to snap a picture of them for your restaurant marketing strategy. All that’s left is posting the picture online and adding a catchy caption that entices patrons to join your program. Something along the lines of “You too can redeem amazing rewards by joining our loyalty program here.” can work well. All in all, doing this has 3 main benefits: It can attract new customers to your loyalty program. I can boost your restaurant’s social media engagement. It can also enhance your brand’s image. 2. Post Info about Your Loyalty Programs on Your Website This seems like a no-brainer, but you’d be surprised how many QSR owners ignore this opportunity. It’s quite a shame because customers usually access a restaurant’s website to check the menu or the schedule. Ideally, you should create a banner for your loyalty program and trigger it whenever non-members visit your website. Of course, the banner should take them to a separate landing page explaining everything in detail. Yes, you can also create a page for the program and link it on your website, but people are more likely to interact with a banner + landing page. 3. Train Your Staff to Promote Loyalty Programs (+Reward Them for It) Your staff members are the ones who interact with your customers on a daily basis, and they do so directly and face-to-face. Thus, you must ensure they know how to promote your loyalty rewards and programs during the ordering/checkout. So, be sure to properly train your staff about your loyalty programs so that they can adequately answer any questions your patrons might have. Of course, we also have to be realistic. Financial rewards will go a long way in this situation, especially when motivating your employees to promote these programs as much as possible. We recommend offering your hardest-working employees—the ones who meet a monthly sign-up quota—access to a well-priced gift card (valued at around $50+). That’s not all you can do. You can also ask your staff to wear T-shirts that promote your loyalty program. 4. Use Displays + Signage to Advertise the Program It’s unnecessary to have your staff promote your restaurant promotions and loyalty programs round-the-clock, though. You can also use a display to advertise your program and its benefits right near the POS system. Naturally, the placement should ensure that clients can get a look at it before paying for their order, so that they can ask the cashier about the program if they are interested. Just keep a few things in mind if you want to do this: Always highlight the main advantages. Quickly summarize how patrons can join the program. Clearly display the reward structure. That’s not all, though – here’s another idea: Place displays around the store/restaurant (near items that are top-sellers, preferably) that specify what products/services your customers can get for free if they’re part of your loyalty program. You can do the same with yours. Moreover, you don’t even have to use digital displays—simple signage telling clients about your program is more than enough. Even using placemats with your program’s info on them can work; the same goes for table talkers. Plus, with table talkers and placemats, you have plenty of room to highlight everything your program offers. 5. Offer Potential Members an Incentive Clients are simply more likely to sign up for a loyalty program if they know they will receive an immediate benefit from it. So, one way to boost your restaurant marketing and loyalty success rates is to let customers know that they stand to gain something (like a discount coupon, for example) when they sign up for your loyalty program. 6. Promote the Program on Your Restaurant Social Media Pages This is an essential tactic in restaurant marketing. You have to boost your restaurant social media engagement correctly. One way to do this is to encourage existing members to share that they are/have become members of your restaurant’s loyalty programs. Naturally, you should offer an incentive for this (the chance to win extra loyalty points or bonus rewards) to boost customer engagement even more. Another way to promote your program on social media is to post about the freebies/unique rewards customers can enjoy if they become program members. Don’t forget to link to the loyalty program landing page in the post, too. 7. Team Up with a Local Business/Nonprofit One way to make sure your restaurant ideas and loyalty programs are successful is to team up with a local business (one that isn’t your competitor, of course) and run a dual marketing campaign – one that benefits both of you. This way, you can both promote your loyalty programs and sign up customers for them. Here’s one idea: You and your business partner can offer patrons a freebie or discount coupon for any of your business places if they sign up for one of the programs. This way, you can potentially attract more customers. In fact, you don’t need to team up with a business. You can do the same with a nonprofit, too—say, an animal shelter, for example. While they promote your partnership, you can, in turn, offer loyalty members the chance to win food for the animals at the shelter as a reward. It is safe to say that there are plenty of possibilities to boost your restaurant marketing results this way. 8. Attend Local Events What better way to gain exposure for your restaurant or store and its loyalty program than by attending a local event or festival? You just need a stand, some employees to represent your business, and some signage/displays that showcase the highlights of your loyalty programs. You can even try selling merchandise (like T-shirts) that advertises your loyalty program at the event. This way, the program will get a lot of exposure, as plenty of people will see your happy customers promoting it. What’s more, you could also offer clients who sign up for your program during an event or festival access to unique, time-sensitive rewards. 9. Run Ads That Advertise Your Loyalty Program You probably already run Google or Bing ads for your QSR and restaurant promotions, so why not do the same for your loyalty program? You can even try using newspaper ads (both printed and digital). Contrary to popular belief, newspaper reach is still pretty big, as around 58% of adults aged 18-34 read a newspaper, while around 89 million adults access newspaper content on their mobile devices. Also, here’s another idea – post ads about your loyalty program on the receipt. The whole text needs to be very short and straight to the point. You can tell customers how much money they could have saved on the purchase if they were part of your restaurant’s program. You could even try posting such ads on deal forums or websites like Craigslist and Kijiji. However, if you want to post on forums, we recommend making the post seem more natural than sales-y (as if a satisfied customer is posting it). 10. Mention the Loyalty Program on the Menu We’re not saying you should start promoting it on the menu’s first page. However, you can note how many loyalty points customers could win if they buy a certain item on the menu. Alternatively, you could mark items on the menu that patrons who are members of your loyalty program can redeem as free rewards. Oh, be sure to mention the same things on your online menu, and remember to link your loyalty program landing page in a call to action. All in all, this is a very effective restaurant marketing strategy – subtle and convincing. 11. Don’t Forget about Flyers & Newsletters You most likely already have a newsletter informing your customers about various restaurant promotions. Why not tell them about your loyalty program, rewards, and how to join it? Also, yes, even flyers can get the job done. They continue to be a reliable restaurant marketing tactic to this day. Just remember to: Make the headline(s) catchy. Make sure the Flyers’ colours match your brand. Use your logo. Ensure the Flyers are near your QSR (but don’t limit them to the area alone). 12. Promote Your Loyalty Programs on the App Store “Wait, you can do that?” As a matter of fact, yes – you just need a high-end loyalty app that offers your customers access to all your restaurant promotions. After all, do keep in mind that 57% of loyalty program members look forward to using a mobile device to interact with the program’s features. Furthermore, 59% of consumers say they are more likely to join a loyalty program with a mobile app associated with it. Lastly, here’s one more thing to consider—as of November 2016, there were officially more mobile users than desktop users worldwide. Thus, it’s quite clear in what direction the market is heading. You’ll effectively have a wide consumer audience to market your services and loyalty promotions too. Plus, imagine how happy your customers will be when they’ll find out that they can: Check their loyalty points and redeem rewards on their phones. Make mobile payments. Order what they want on their mobile device(s), before they even arrive at your QSR. And that’s not all – a mobile loyalty app can help you enhance your restaurant marketing efforts. You’d gain access to valuable customer data that will help you better understand their buying habits. In turn, that will help you tailor your services according to their needs, thus resulting in increased customer loyalty and profits. “But How Do I Make That Happen, Though?” With a reliable, all-in-one app-building platform, of course! It’s way more cost-efficient than doing it yourself or hiring an agency/freelancer to handle it. What’s more, you won’t even have to look far to find the right platform – Spoonity can already offer you. For one, the Spoonity platform is fully white-labelled, meaning it’s ready to be branded with your info and layout, so you don’t have to worry about designing the app. Plus, you can take advantage of mobile payments and online ordering features, thus improving customer experience and reducing order time. And – why not – pretty much eliminating long lines (which will, in turn, make room for more customers). Marketing-wise, our platform lets you easily engage with your customers through: Text Messages (SMS) Emails Push Notifications In-app messages So, promoting unique offers and loyalty rewards will be very straightforward. You’ll also gain access to important information about your patrons, such as where and when they like to buy, what the top-selling items are, and which clients you can successfully turn into brand advocates. Lastly, we should also mention that users can’t add loyalty points manually. That essentially means that no fraudulent behaviour can take place. We also provide recognized customer care, so we’ll always be there when you need us. All in all, the result will be a high-quality mobile loyalty app that you can easily use to promote your loyalty strategies and improve your restaurant’s marketing results. The Main Points for Your Restaurant Marketing Campaign In case you’re in a hurry and need a quick rundown, here is a summary of the main ways to boost your restaurant marketing success rate and promote your loyalty programs: Promote program members who redeem rewards on your restaurant’s social media pages. Create a banner about the program that links to a landing page and triggers it when people (preferably non-members) visit your website. Train your staff to properly promote your program to clients (and answer any questions they might have). Ask them to wear T-shirts that promote the program as well. Just remember to offer them a financial incentive to stimulate their competitive behaviour. Use both displays and signage to let customers know about your loyalty program. Be sure to place them around the store (especially near the POS system). Offer an incentive (such as a discount or access to unique restaurant promotions) to entice clients to join your loyalty program. Talk about your loyalty program on your restaurant’s social media pages. Have your customers do the same to gain more rewards/points. Team up with a local business or nonprofit to run a dual marketing campaign to get people to sign up for both loyalty programs. Attend local events/festivals, have your staff wear clothing that promotes the program, place displays near the POS system, and try selling merchandise that advertises your program. Run ads that promote your loyalty rewards and program. You can do it on deal forums, various websites (Craigslist, Kijiji), through Google and Bing, and even in the newspaper (both in printed and digital format). Mention the program in your menu (and on your website menu too). For example, just tell customers how many loyalty points they can earn by buying a certain item. Use your newsletter to let your audience know about your offers. Also, don’t forget about flyers – they are still an efficient restaurant marketing tactic to this day. Promote the program on the app store. Reach a wider audience and improve the customer experience with a high-end mobile loyalty app. Got questions? Please feel free to contact us for more advice. --- ## Become a Partner Today URL: https://www.spoonity.com/become-a-partner-today/ Type: page Modified: 2024-01-23 Become a partner today You are about to book a meeting with our partnerships lead. --- ## Creating a Customer Loyalty Program for Your Asian Cuisine Restaurant URL: https://www.spoonity.com/asian-cuisine-restaurant-loyalty-program/ Type: post Modified: 2024-01-19 The Asian cuisine restaurant industry has grown on a global scale. According to research from Euromonitor, as highlighted in the 2015 The Washington Post article “Asian food: The fastest-growing food in the world”, Asian fast food restaurants have experienced a global sales growth rate of almost 500 percent since 1999. In fact, as the article mentions, this is “the fastest growth seen in any fast food category around the world”. Unfortunately, while this sales growth research can be exciting for your business, the McKinsey research about customer loyalty that we are about to highlight may not be as promising. McKinsey discovered that 13% of the consumers from the categories they used to study purchase behavior are considered to be loyalists, which they defined as “those who remained faithful to the last brand they purchased without considering other choices”. Interestingly, on a side note, 42% of consumers stayed with brands that were incumbent. Aside from the loyalists, the other 87% of consumers consisted of 29% that looked around (for at least a little bit of time) but still purchased from the same brand and 58% that switched brands. To prevent your customers from switching over to your competitors, you can increase customer retention for your Asian cuisine restaurant with one resource: a customer loyalty program. If keeping your customers away from your competitors is not enough, a loyalty program can also help your restaurant benefit from: An increase in customer spend and visit frequency (proven to increase up to 40% with Spoonity) An increase in the personal relationships with your customers An increase in new customers An increase in customer lifetime value An increase in brand ambassadors And more! These benefits can help make the decision of whether or not to implement a loyalty program into your restaurant an easy decision. While it shouldn’t take too much time to make this decision, it can take time to properly set up your program. To help you effectively launch your own customer loyalty program, below we have listed key steps in the loyalty program launch process. Starting Your Own Customer Loyalty Program for Your Asian Cuisine Restaurant Now let’s go through the whole process in detail. Here are the 6 steps to take: Step 1. Learn More About Your Customers When it comes to starting a profitable customer loyalty program for your Asian cuisine restaurant, the best place to start is with your current customers. Having already purchased from your restaurant, your current customers can provide insights that can be crucial to develop your loyalty program. By using tools like surveys to better understand your customers, you can tailor your program to meet their expectations to drive them to sign up to your rewards program. Step 2. Plan The Loyalty Program for your Asian Cuisine Restaurant Even though you now know what your customers want and can drive them to sign up for your loyalty program, there are a couple of important steps you need to go through before you launch your customer loyalty program. One of these important steps is to plan out all of the crucial details in your program, which includes planning for three key details: your program’s goals, structure, and budget. 2.a Your Goals The first step in planning your program should be to outline your program’s goals. For example, your goals could include retaining more customers or gaining new customers. By outlining these program goals beforehand, you can structure your loyalty program to align with these goals. This way, your program will be more effective at providing you your ideal results than if you were to run your loyalty program without any set goals. 2.b Your Structure With goals in mind, now you can plan your program’s structure. When you’re planning your customer loyalty program’s structure, you should start with selecting the type of loyalty program you want to set up for your Asian cuisine restaurant. There are many different types of programs you can choose from, including tiered, point-based, and paid programs. Although each type of program can benefit restaurants in different ways, the program you select should align with the goals you established in the previous step. Tip: make sure that your loyalty program has a simple structure as a program with a complex structure will deter your customers from joining your program.  Structuring Your Loyalty Program: Meet Fresh Case Study To help you create your own loyalty program, we have highlighted the loyalty program of Spoonity customer Meet Fresh USA as an example. Continue reading below to learn more about how the Taiwanese dessert restaurant chain structured their loyalty program. With Spoonity as their loyalty program provider, Meet Fresh launched their branded point-based Rewards program with their own points system. Specifically, 50 points accounted for 1 dollar. Using this system, they structured their loyalty program to have different rewards based on how much customers spend. From free toppings to free meals, the more points customers collect, the bigger the rewards they will receive. As you can see from the image above, in terms of rewarding customer behaviours, there seems to be two main types of customer behaviours that are being rewarded: those who join the loyalty program and those who continue to use it to purchase items. For example, for people not a part of the loyalty program, they offered a free drink for customers who signed up. For current program users, on the other hand, they gave them access to their promotions and deals before others (they receive a notification via email and in-app). They also, as mentioned above, offered points for customer purchases so customers can exchange them for rewards. If that’s not enough, they combined their online ordering platform with the loyalty program, which helps customers conveniently make purchases and earn rewards in one place. All in all, we hope this example can help you when you are in the process of structuring the loyalty program for your restaurant. 2.c Your Budget Having a budget is extremely important for running a loyalty program. After all, you want to make sure that you are spending enough money to effectively entice your customers to continue to order from your restaurant — without having to break the bank. Unfortunately, this was not the case for the hot pot restaurant in China called Jiamener. They had customers eating so much food during their cheap all-you-can-eat deal that they had to close their business during the promotion. Sadly for the restaurant, they were in a lot of debt. In fact, it was reported that they were nearly $80,000 in debt!! To avoid disastrous financial situations like this, creating a loyalty program budget can be a resourceful asset to your restaurant. When creating this budget, one method to consider is having two separate budgets: one for retaining your current customers and the other one for gaining new customers. By having a set budget to stick to, you can worry less about potentially overspending on your restaurant’s loyalty program. Step 3. Find the Right Customer Loyalty Program Provider While you can design a customer loyalty program on your own, you could also find a provider to utilize their software and expertise. Why is this important? “Working with experts to develop your loyalty program can help significantly decrease the time to implement the program, avoid common pitfalls that can negatively impact your customer experience, and provide a suite of data insights to help grow your business.”  Max Bailey, CEO and Co-Founder of Spoonity If you are in need of a loyalty program provider to help you with your customer loyalty program project, reach out to Spoonity. Spoonity can provide your Asian cuisine restaurant with a customizable, data-driven customer loyalty program to help turn your loyal customers into brand ambassadors. We make it easy to start and run your loyalty program by offering constant support to help your restaurant throughout every stage of the launch. Step 4. Implement Your Rewards Program Now that your customer loyalty program is ready to be introduced to your customers, the next step is to implement it into your business. At the end of this stage, you should have everything already set up and ready to go. This includes ensuring that your loyalty platform has successfully integrated with your POS system, so it doesn’t impact your daily operations, customers’ experiences, or the data you collect. Tip: consider implementing a loyalty platform that is easy to integrate with your restaurant’s POS system. For example, if your restaurant uses Oracle’s Micros POS system, find a loyalty program provider that can easily integrate a loyalty platform with this system (like Spoonity!). Once this step is complete, you are ready for the next step: promoting the program to your customers. Step 5. Promote Your Loyalty Program After following all of these steps, it is finally time to introduce your new digital loyalty program to your customers. There are many different promotional tactics you can use, including promoting the program on your restaurant’s social media accounts, promoting it on its website, or using email marketing to promote it. While there are many digital promotional tactics you can use, you should also promote your loyalty program in your restaurant. For example, you could include in-store banners and flyers to promote it. You should also train your cashiers and waiters to ask your customers if they want to sign up, so you can sign up even more customers to your program. This is important considering that the more people you motivate to sign up, the more loyal customers your restaurant could gain. Step 6. Keep the Rewards Program Success Although you have successfully set up a customer loyalty program for your Asian cuisine restaurant, you need to update the loyalty program (if needed) to keep up with your customers’ needs. After all, you want to help ensure that your program is a success in the long-term. To help keep your loyalty program running in the long-term, you should continuously collect customer feedback. With Spoonity as your program provider, you can easily collect feedback on the platform using the feedback tool to collect loyalty program ratings. As a bonus, you can also collect customer ratings on your restaurant’s service and food! Conclusion From learning more about your customers to keeping your loyalty program up-to-date, following these steps will help you effectively start a customer loyalty program and subsequently help you start generating customer loyalty. If you want to grow your restaurant’s loyal customer base with a customer loyalty program platform that has been proven to increase customer spend and visit frequency by up to 40%, then reach out to Spoonity. --- ## Loyalty Pricing URL: https://www.spoonity.com/loyalty-pricing/ Type: page Modified: 2024-01-13 Loyalty Pricing Personalized pricing for customized loyalty Your business is unlike any other. This is why Spoonity offers fair pricing that reflects the needs of your brand and the type of loyalty program we design for you. A-la-carte features Spoonity is a loyalty platform that evolves and expands with your brand. It’s easy to add and remove features and customize your program to meet your business needs – today, tomorrow and years down the road. Request your personalized pricing Tell our team about your brand and what you want to accomplish. We’ll guide you in the right direction and give you specific pricing on a program catered to your business. Let us price your loyalty program accurately and fairly --- ## Top 10 Successful Loyalty Rewards Programs URL: https://www.spoonity.com/successful-loyalty-rewards-programs/ Type: post Modified: 2024-01-13 Whether you plan on implementing a loyalty program or still think your current rewards program could use some improvement, it never hurts to see what you stand to learn from popular programs that have been met with plenty of success. So, let’s take a look at the 10 most successful retail and restaurant loyalty programs, and see what makes them so special: 1. Sephora’s Beauty INSIDER Sephora’s rewards program features a points-based system where customers can earn 1 loyalty point for each dollar they spend at Sephora retail stores, on Sephora websites, or Sephora stores that are present inside JCPenney stores. While Sephora’s program has a mobile app, customers will need to use their email address when they check out to accumulate points. The program is divided into 3 tiers, and features unique rewards that range from birthday gifts and a private hotline to exclusive events and free beauty classes. Where the Loyalty Program Shines The variety of rewards and the uniqueness of said rewards really makes Sephora’s program a huge success with their customers. It offers them exactly the incentive they need to continue doing business with the brand, and to promote it at the same time as well. 2. Starbucks’ Starbucks Rewards Starbucks has a mobile points-based system that uses stars as a loyalty indicator. It stands out from many large-scale loyalty programs on the market because it only has 2 tiers – Green and Gold. The first tier is very convenient since it suits both existing and potential customers. Perks include: Free refills Mobile payments/ordering Exclusive member offers Gold-tier members also get to enjoy personalized rewards, and even a personalized card which they can use instead of the mobile app if they want to. Where the Loyalty Program Shines Starbucks’ program knows how to target the right people, and the personalized rewards serve as an excellent incentive. And, of course, the exclusive features that comes with the program help customers feel like they belong to a select group of people – which is rather in line with the company’s brand, actually. 3. Neiman Marcus’s InCircle Neiman Marcus’ loyalty program is a points-based rewards system (customers earn 2 points for every dollar they spend) that places a lot of emphasis on advancing to the next program tier (the program itself has 5 regular tiers and 3 luxury-type tiers). Program members get to enjoy exclusive private offers and events, and perks that let them earn double loyalty points. High-tier members even gain access to things like personalized travel services, wardrobe consultation, and choice restaurant reservations. The program’s highlight seems to be its Perk Card which offers numerous privileges. Moreover, when members accumulate 10,000 loyalty points, they also get a $100 Point Card. Where the Loyalty Program Shines The fact that the program has so many tiers really works to its advantage given Neiman Marcus’ customers. Basically, clients get exactly the type of rewards they are looking for, and are constantly incentivized to strive to advance to the next tier. And those who do make it to the last tier will be more than likely customers for life – especially thanks to the unique rewards offered by the company. Also, the Double-Points perk is very nice since it allows customers to choose a day when they want to use this perk, which makes it feel more like a privilege than an opportunity. 4. Kohl’s Yes2You Rewards Program Consumers who sign up for Kohl’s program get to take advantage of a cashback points-based system where they earn 1 point for each dollar they spend (no matter how they pay). Once they accumulate 100 points, they get a $5 reward. Also, every calendar year, program members are awarded access to 8 extra savings offers, and a birthday present (the present varies). Furthermore, members can also earn bonus points on various occasions, and other surprises too. The program is app-based, and works on both iOS and Android devices. Where the Loyalty Program Shines Kohl’s program is straightforward and simple to understand. The fact that it works with mobile devices is convenient, as members can easily keep track of their loyalty points, store offers, and access their rewards card in a digital environment. The annual rewards and birthday treat are also a nice touch since it gives program members a good reason to continue staying enrolled in the rewards program. It also offers a decent incentive for other clients to join the loyalty program. 5. Bulletproof’s Bulletproof Rewards Bulletproof is known both for its coffee shops and also for its online store where people can buy coffee-related products, as well as plenty of food items and drinks. Their loyalty program is mostly built around online purchases, which is an approach you don’t see enough these days. The program itself is a points-based system, and customers can earn points by: Making purchases Sending out invitations Subscribing to a newsletter Submitting product reviews Adding product tags Registering on Bulletproof’s website The main idea is for clients to accumulate as many points as possible, which they can then use when checking out to pay for their products. The Bulletproof program has 4 tiers (which are well-structured), and other perks include being able to enjoy discounts, exclusive access to new products, low stock items, and even limited run products. Where the Loyalty Program Shines The numerous ways clients can earn loyalty points really stands out with Bulletproof’s program. Something like that definitely gets people interested, and also works as a good incentive to encourage customers to interact more with the brand. So, if you’ve got a chain of coffee shops, and run an online store as well, you should definitely consider incorporating the online part into your loyalty program. 6. Urban Outfitters’ UO Rewards Program members can earn points or rewards by shopping online with Urban Outfitters or making purchases at their stores, sharing Urban Outfitters posts on social media using their designated hashtags, reading the company’s blog, and even when they RSVP to attend a certain event at an Urban Outfitter store. Program perks include access to unique offers, tickets to exclusive events, and the chance to win signed merchandise from various artists. Where the Loyalty Program Shines Well, the fact that just signing up for the program opens up new discounts and early access to sales works as an excellent incentive. We also liked the fact that program members can accumulate points through social media engagement – it was a really smart move on Urban Outfitters’ part given how huge their social media reach and audience are. 7. P.F. Chang’s Rewards P.F. Chang offers a points-based rewards system. With it, clients can earn 10 points for each dollar they spend. Once they accumulate 2,000 points, they get a free entrée. On top of that, program members gain access to many other exclusive perks – including a special birthday present courtesy of P.F. Chang’s, unique opportunities to accumulate more points, and even access to unique members-only tasting-events Where the Loyalty Program Shines This program is more of a hit with people who just want a clear-cut rewards system. It’s straightforward, gets the message easily across, and is perfect for regular customers. It’s also nice that P.F. Chang’s offers a unique opportunity for non-members to earn a 1,000-point bonus when they sign up for the program.. 8. e.l.f.’s Beauty Squad e.l.f.’s loyalty program is truly in-sync with their customers. It’s a points-based program (2 points/$1) that’s segmented into 3 tiers. Whenever members reach a new tier, they start earning more points: 4 points for $1 at the second tier 6 points for $1 at the third tier Program members can also earn points by referring friends, and interacting with e.l.f’s brand on social media. Most customers are usually willing to join because they receive an enrollment gift. The program also rewards them with early access to sales and new products, redeemable products, free beauty sets, and various discounts. Where the Loyalty Program Shines The program’s progression (earning more points for each dollar spent) is quite good – it’s natural, and program members truly feel like they’ve reached a whole new level because of that. The referral reward is also a nice touch since it encourages customers to promote the brand. 9. Target’s REDcard Target offers both debit and credit REDcards, and card holders get to enjoy an automatic 5% discount every day. Besides that, they also get to take advantage of free shipping for most products sold on Target’s website, and 30-day extended returns at Target store-bought and online-bought items. The REDcard also has an associated software version where card holders can do things like set alerts, manage their PIN numbers, and even add additional users. Plus, customers who have the REDcard will also get early access to various Black Friday deals on Target’s website – at least this year. On top of that, REDcard members are also eligible for early access to all sorts of promotions, events, and new products – as well as various exclusive extras too. Other perks include: Discounts for Target in-store Starbucks purchases An additional 5% discount through Target Subscriptions Additional savings through Target and manufacturer-issued coupons Discounts ranging from 5% to 50% for bulk purchases (hundreds of items, essentially) Where the Loyalty Program Shines Target’s REDcard is popular with their customers because they offer exactly what any retail consumer wants – continuous discounts. Associating that with their unique debit and credit card is extremely smart, as customers end up having an immediate reminder of how convenient Target is in their pocket, wallet, or in their home. The Early Access perk is also something any retail business should offer through a rewards program if they want to achieve success. 10. Red Lobster’s My Red Lobster Rewards Red Lobster recently unveiled their new loyalty program at the end of October, and it was mostly received well by their customers (and potential customers too). The program works on a points-based system, so for every dollar someone spends at one of their restaurants, they get one loyalty point. Once a customer accumulates 125 loyalty points, they get to enjoy a redeemable reward (consisting of 3 options). The program is app-based, and works on both Android and iOS devices. What’s more, the app lets clients easily keep track of their loyalty points, and it works by simply scanning the QR code on the customer’s receipt. Besides all that, the Red Lobster loyalty app lets clients make reservations by putting their names on their local Red Lobster restaurant’s wait list, and the company also plans to implement to-go ordering features in the near future. Where the Loyalty Program Shines Well, once again, the fact that it’s a mobile-friendly rewards program helps a lot. And, in its current state, it might appeal more to customers interested in a straightforward tier-less loyalty program. Thinking of Starting a Loyalty Program Too? That’s definitely a smart move – it can do wonders for your revenue in the long run, and also make your customers much more likely (and happy) to interact with your brand. After all, approximately 81% of modern-day consumers say they prefer doing business with a brand that also has a rewards program. Even better, we can help you set it all up the right way, and also provide you with a mobile app for your restaurant or retail loyalty program. Best of all – it’s completely white-labeled, so you won’t need to invest in expensive app design and waste time on developing it. And even if you already have an existing loyalty program, we can help it get better exposure with our loyalty-driven platform, as well as streamline your interactions with your customers and also help you better understand them through in-depth analytics. Basically, we’d be able to help you understand what items your customers prefer the most, which day of the week they like to shop the most, and even which clients are the most loyal and profitable. And that’s not all – we also provide modern solutions that will make your loyalty program stand out from the rest. For example, if you’re looking to add ordering features like Red Lobster did, we can make that happen. In fact, it will be extremely easy to do so, as our turnkey solution already comes with mobile ordering as well as mobile payment features – not to mention we can also offer you full POS integration and access to reliable social media marketing tools. And if you’ll ever need any help or have any questions, we’ll always be there for you since we offer 24/7 customer care. So, feel free to learn more about our platform, and don’t worry – our solution is scalable too. --- ## Finding the Right Bubble Tea Loyalty Card Program for Your Business URL: https://www.spoonity.com/bubble-tea-loyalty-card-program/ Type: post Modified: 2024-01-07 Fortunately for bubble tea businesses, it is expected that there will be a growth in the bubble tea market from $2.4 billion to $4.3 billion between 2019 and 2027. While this market continues to grow, your bubble tea business can grow within it with the help of a bubble tea loyalty card program.  After all, loyal customers are crucial when it comes to growing your milk tea business. This is considering that it can be difficult to keep your franchise running – let alone grow your business – with one-time buyers.  When you implement a digital loyalty program into your business, you are able to understand your customers better so you can establish long-term relationships with them. This way, you can continue to serve your authentically delicious bubble tea drinks to customers who are loyal to your brand.   Knowing how important a loyalty program can be for your business, we have listed a few points below that you should look for in your bubble tea loyalty card program.  A Bubble Tea Loyalty Card Program that is Easily Integrated  One of the most important factors you want to consider when looking for a digital loyalty program is integration. Specifically, the ideal bubble tea loyalty card program will be easy to integrate with your point of sale (POS) system. For example, a POS system frequently used in bubble tea stores is Clover. If bubble tea stores want to successfully start their program, they need to ensure that the platform can be easily integrated with their Clover POS system before they implement it.  Imagine if you had put in all of the work into finding an amazing loyalty card program for your business, yet it cannot be easily integrated with your current POS system. As a result, you could end up having to put even more time and effort into finding a new loyalty program that can be integrated without any complications. Plus, when you take additional time to find a new program, you miss out on having a loyalty program collect important customer purchase data. So the more bubble tea locations you have, the more data you could have had your loyalty program collect. This is important considering that, while your program does not collect any useful customer purchase data, you will not be able to use the data to better understand your customers and enhance your marketing campaigns. Keeping this in mind, the easier a loyalty card program can be integrated into your business, the better it will be for you. Not only do you avoid the hassle of dealing with integration problems, you also avoid potential problems with capturing effective data with your POS system.  A Bubble Tea Loyalty Card Program that is Personalized When it comes to finding the bubble tea loyalty card program for your business, you should consider a loyalty program technology that can be tailored for your business. Having a personalized program means that you have the opportunity to not only promote your business, but also build a more cohesive brand.  As a loyalty program can help enhance the cohesiveness of your brand, it makes sense that you wouldn’t want a generic rewards program. After all, with a unique bubble tea business comes a unique bubble tea brand.  A Bubble Tea Loyalty Card Program that Collects the Right Data Another factor to look for in a loyalty card program for your bubble tea business is its ability to capture important data. When it comes to making the right business decisions for your business, the data you collect can be crucial.  With this in mind, it is critical to ensure that the loyalty program that you integrate into your bubble tea business is able to provide what you need, when you need it. This is especially true when it comes to better understanding your customers, so you can effectively promote your business to help increase customer retention, customer purchases, and profit.   How Spoonity Can Help You If you are looking to find the right bubble tea loyalty card program for your bubble tea business, then you are in luck. Spoonity can provide your bubble tea business with a digital, white-label loyalty card program, which can help you increase customer purchases and frequency by up to 40%.  Purchasing Spoonity’s loyalty program technology means that your bubble tea business gets to benefit from key features including: Personalization – Spoonity provides a loyalty card program that adapts to your brand. This white-label platform can be tailored to your business, allowing you to customize certain features in the loyalty program.  Integration – Spoonity makes integration easy for your business, so you do not need to worry about the hassle of having integration problems. The technology is easily integrated with a variety of POS systems, such as the Clover POS system. Data Collection – Spoonity ensures that you are able to quickly and easily see the data that you need, using their analytics and their tool for marketing automation. The data collected can help you better understand your customers and help you establish an effective marketing campaign for your business. As you can see, Spoonity offers a personalized and easily integrable loyalty program that can help your bubble tea brand collect all of the important data needed to effectively grow your business. If that is not enough, additional features include e-gift cards and gift cards for your business, security for Spoonity’s platform, and constant customer service. For more information about the platform, you can check out Spoonity’s website here.    Conclusion A bubble tea loyalty card program is an important tool for growing your business, which is why you need to ensure that you have the right program for your business. The right loyalty program allows you to receive the insightful data you need to effectively run marketing campaigns, so you can grow your long-term customer relationships and your business at the same time. All in all, finding a loyalty card program like Spoonity can help make customer relationship management a lot easier for you, so you can focus on what you do best: provide your delicious tea drinks to your customers. If you are interested in the Spoonity digital loyalty program for your bubble tea business, contact Spoonity here.  --- ## How to Convert Website Visitors into Loyalty Members URL: https://www.spoonity.com/website-visitors-loyalty-members/ Type: post Modified: 2017-12-08 Nowadays, it’s not just enough to get plenty of customers and potential clients to visit your website. Sure, the traffic is nice, and you’ll still get to convert a segment of the visitors. However, there’s more to it. You also need to gather contact details from your visitors, follow up with them in an engaging manner through marketing campaigns, and slowly but surely convert them into loyalty program members. That’s the best way to generate a decent ROI and enhance your brand, after all. First things first, though – you need to start with getting the contact data. Well, here are various 6 ways you can collect relevant information when people visit your website: 1. Loyalty Sign-Up Pop-Ups/Landing Pages Sometimes, it’s best to be direct about this. You can have a pop-up show up for first-time visitors that lets them know – in short – about your loyalty program. You don’t really need to redirect them to another page, as you can just ask for their contact details through the pop-up. Just make sure the pop-up shows up once visitors reach the end of the content on your webpage – they’ll be more likely to interact with it this way. You can also have it trigger when visitors show intent of leaving your website or closing the browser. Afterwards, you can then send them an email with everything they need, and let them know they can pick up their physical loyalty card at your place of business (that also gives them another incentive to visit your business sooner). You can also have the prompt trigger when recurring visitors access your website again. Though, we recommend not having this prompt show up for people who visit your website for the fourth or fifth time, and so on (they can view it as spam). If you want to make people more likely to engage with the pop-up, throw in a quick mention about them being able to redeem a free reward if they sign up right then and there. Another thing you can do is develop a landing page that promotes your loyalty program. You should share it on your social media pages since it will get more attention this way. Many people in your situation prefer using a landing page since it gives them a chance to present more info about the loyalty program. That works well, obviously, but do keep in mind that you can just run the pop-up we mentioned above on your website, and include a small “Learn More” link at the bottom. 2. Newsletters Newsletters are a smart way to go about collecting customer contact data since they are engaging from the get-go. If people are interested in your business or have already bought from you, they are quite likely to sign up for your newsletter. Newsletters are also a great way to keep customers interested in your business, and even get them to promote your brand and bring in new potential clients (if you provided adequate perks, that is). Speaking of which, if you want to be sure your website visitors will interact with your newsletter sign-up form, consider offering them access to a discount or coupon if they do it. As for placement, you can display a pop-up for your newsletter on your website, dedicate an entire page to it (though we don’t really recommend that), or mention it on your blog page. 3. Contests One of the best ways to get website visitors to share their contact details with your company (especially their email info) is through online contests. If you emphasize a sense of urgency (say that the contest will only run until a certain date in the near future, for example), people will be even more likely to engage with it. It’s generally enough to offer a discount or a coupon as a prize. If you want to really incentivize the idea of joining your loyalty program, you can offer them a free program tier upgrade or some bonus points as well. In return, we recommend asking users to provide some of their contact details. Make sure you always ask for their email and social media profiles (if there are any), as those are the most crucial details. Ideally, you should have the contest notification pop up for new visitors since the end result is to turn them into loyal customers. You can also target low-loyalty visitors who are already clients too. Oh, and you should also do your best to promote your contests on your social media pages. Your website will get more visitors this way. 4. Digital Gift Cards Digital gift cards are extremely popular with consumers nowadays. So much so that they are the fastest growing segment of the total gift card industry (that averages around $127 billion). How fast, you ask? Well, think about this: Normal gift cards are growing at an annual rate of 6%, while digital gift cards are growing at an annual rate of 200%. It’s not hard to see why. After all, electronic gift cards are extremely convenient. So, having a pop-up or copy segment on your website that lets people know they can win a digital gift card if they offer their contact details is a very good idea. If you want to go the extra mile, let them know that they can win some bonus points if they also sign up for your loyalty program on your website. Or, even better, give them access to another free digital gift card they can share with someone if they offer one of their friend’s contact details. To learn more about digital gift cards, read our post on e-gifts. 5. A Website Poll If you’re planning on launching a new product any time soon, you should first run an online poll on your website asking visitors if they like the new idea or not. You can make it much more interesting by offering 3 variations of the same product, and asking people to vote for their favorite one. Naturally, you can ask for their emails in exchange for letting them vote, but that’s not too effective. It’s best to let visitors vote, and then ask for their emails if they want to see the current poll results. Plus, if you do this, you’ll also get plenty of product-related feedback, which will really come in handy marketing-wise. Think of it as free “focus group.” 6. A Giveaway Like contests, giveaways are very efficient at driving visitor engagement. Some might say giveaways are the better option, since people automatically associate them with winning better free prizes than regular contests. While it’s true that running a giveaway is more suited for a retail business, you can also do it if you run a restaurant or QSR. The main idea is to offer a product (or more products if you want) as redeemable rewards. All that’s left is to ask your website visitors for their contact details in exchange for a chance to win. And, of course, ask the winners to visit your place of business to redeem their rewards. When they do, you can also offer them a chance to join your loyalty program. How to Best Use the Data You Collect The main idea is to run marketing campaigns that target the website visitors whose contact info you received. Furthermore, you can actually just communicate with them to give them an incentive to visit again. For instance, if you have your customers’ mobile number, you can send them an SMS with a limited-time promotion they can redeem by visiting your place of business. If you have their emails, you can send them a wide array of promotions, discounts, and redeemable rewards. The bottom line is this: You need to fully take advantage of the info you acquire to ensure your patrons keep coming back, and that they become loyal customers. The only thing that’s left is making sure your efforts pay off. The Right Loyalty Platform Can Help You Accurately Measure the Results We’re talking about being able to measure just how many visitors you manage to convert into repeat, loyal customers. Well, you’ll be happy to know that Spoonity has everything you need in this regard. Our platform won’t just make it easy for you to keep track of the data we mentioned above. Spoonity will also help you better target your marketing campaigns and promotions by making sure they reach the right people. Basically, you’ll be able to segment your customers across various indices. For instance, if you’d only want to run a promotion targeting low-loyalty clients, you’d be able to do just that. What’s more, our platform will make it easy to pinpoint what purchasing behavior, demographics, and even profitability levels characterize your client base. Lastly, we should also mention that Spoonity will soon incorporate referral programs too. This way, you’ll be able to sweeten the deal when you try to engage website visitors, as well as when you follow up with them. --- ## Snapchat for Business – A Great Fit for Restaurant & Retail Owners URL: https://www.spoonity.com/snapchat-for-business/ Type: post Modified: 2017-12-06 Snapchat has previously teased business owners about implementing new features they could use to better interact with and reach out to their audience. Well, they kept true to their word – Snapchat for business is now a thing, and you can now take advantage of various ad capabilities to grow your brand and client base. What Is Snapchat? We’ll try to keep it as simple and to the point as possible since it’s had numerous updates over the last years. It’s basically an Android and iOS app that allows users to send messages, photos (called “Snaps”), and videos to other users. Also, it supports video chats. However, the content is only available for a short period (though, certain chat messages can be saved). Here are other features worth mentioning: “My Story” – It allows users to compile various Snaps into chronological stories that can be accessed by their friends. Live Stories – It lets users who are present at a certain event contribute with Snaps to a particular Story which is available to all Snapchat users. Discover – It’s essentially an in-app area dedicated to branded short-form content which is supported by ads. Filters – Users (and businesses) can customize their content with various overlays. Filters that change according to the user’s location are called Geofilters, and can be branded. On-Demand Geofilters – Users can also use existing templates to customize a Filter, or upload their own. Lenses – Users can tap on a Snap to activate Lenses, which are interactive multimedia customizations (which can also be branded). Why Is This Important? Snapchat for business will let your business reach out to the app’s immense daily active user base (around 177-178 million users). Given the apps’ popularity, it’s highly likely that many of your current customers (or, why not, potential customers) are already on Snapchat. Plus, keep in mind that around 55% of Snapchat users say they follow at least one (or more) brand on the platform. Furthermore, over 50% of users actually open a brand’s Story, and more than 85% of them will watch the whole Story, resulting in top-notch audience engagement. On top of all that, the Snap Ads market is experiencing a decent boom since it’s expected to grow to around $767 billion by 2020. Also, it’s worth mentioning that Snapchat has teamed up with large brands like TripAdvisor and Foursquare, which is something that could interest you – as a retail or restaurant business/chain owner – if your place of business is listed on any of those apps. Considering all that, this is definitely one opportunity you shouldn’t miss out on. So, How Does Snapchat for Business Actually Work? Basically, you can create a business and an ad account. When you want to start advertising, you’ll have to add a credit card. When that’s done, you’ll be able to add different payment methods too, like PayPal or a line of credit. If you plan on running multiple campaigns, Snapchat for business allows you to set up additional ad accounts. You can also invite members of your team to join your Snapchat business profile. Once they do, you can proceed to assign them to various ad accounts. Next, you can either can log into the Ads Manager to run Snap Ads and Filters, or you can choose to submit On-Demand Geofilters first (highly recommended as it allows your customers to customize their Snaps with your own branding). What Are Snap Ads? Simply put, they are a special type of ad that starts up with a vertical video up to 10 seconds long. You can add an interactive element that’s just one swipe away. Snap Ads can be created in the following formats: Video (live or animated) Gif-like Stills Cinemagraph You’ll be able to edit the videos (or even turn photos into videos) with Snap Publisher, which is a pretty straightforward tool. What about Context Cards? Back in October, Snapchat introduced the concept of Context Cards. The main idea behind them is to give users access to more relevant info, and help businesses get more exposure. Essentially, when a user views a certain Snap from a business, they can now swipe up to see a Context Card, which will include features such as: Reviews Opening/closing times Contact numbers Reservations Directions to a venue Websites So, for example, if you run a Mexican food QSR chain, you’d be able to add a link to your online ordering section or a discount code in the Context Card. A Quick Overview of Snapchat’s Ad Platform Snapchat for business isn’t too difficult to figure out. Most of the action will take place on the ad platform, where you’ll have access to the following: Create Ads Manage Ads Creative Library Snap Publisher Custom Audiences Snap Pixel Help Center Ad Accounts Members Billing & Payment Create Ads is pretty straightforward – it’s where you create and run your ads and campaigns. When you set up a campaign, you can choose which country you want the ads to be displayed in, the demographics you’d like to target, the preferred audience, the budget, and the devices you’ll be targeting. You’ll also get to design your ads, and decide what purpose your campaign will have – be it to drive more traffic to your website and increase app installs or grow brand awareness and increase views. Manage Ads allows you to monitor and manage existing campaigns. You’ll be provided with performance information as well as ad account-related results. The Creative Library is where you’ll be uploading or viewing the creatives you’ll use for your Snap Ads and Filters. The Snap Publisher lets you customize Snap Ads for your audience, and create multiple variations to A/B test them. In the Custom Audience section, you can view and edit your existing audiences, as well as add SAM Audiences (anonymously matches existing data from your contacts with the Snapchat community) and Lookalike Audiences (it reaches out to Snapchat users who are similar to your existing customers). The Snap Pixel is a piece of Java code that offers relevant info, such as how many users took a certain action after seeing your ad. However, keep in mind it’s currently in a Closed Beta. The Help Center provides you with useful info and customer support, and Ad Accounts is where you can view and manage all the ad accounts you own. Lastly, Members is where you’ll be inviting new people on board and managing them, and Billing & Payment is where you’ll be handling payment-related tasks. Snapchat Is Becoming More and More Popular with Brands Industry giants like Pepsi and Bacardi have already capitalized on Snapchat’s features, alongside well-known QSR brands like Taco Bell and GrubHub, and retail giants like American Eagle Outfitters. So, you should definitely get in on the action too. And if you’d like to run a Snapchat marketing strategy that focuses on customer loyalty, feel free to get in touch with us and check out our platform. --- ## Gamification for Restaurant & Retail – 5 Benefits to Consider URL: https://www.spoonity.com/gamification-restaurant-retail/ Type: post Modified: 2017-12-01 Restaurant and retail gamification has been making progress over the last years. More and more brands have started recognizing how beneficial a strategy like this can be for their sales and marketing efforts. “But isn’t gamification only reserved for employee engagement?” It’s true that it’s mostly known as being used for employee engagement. However, it eventually started being incorporated into customer-oriented strategies by numerous restaurant and retail companies (both large and small-scale). After all, various restaurant brands have already found ways to enhance customer loyalty this way, and some retail businesses have also seen how gamification can help them improve customer retention. Let’s even take a quick look at brands that used gamification, and see what they managed to achieve with it too. Domino’s Pizza is a good start. By using gamification, they managed to increase their sales revenue by 30%. Ford managed to do the same with its own strategy (their customers bought over $8 million in vehicles), and Badgeville & Kendall-Jackson were able to use gamification to increase customer engagement by around 65%. Taking all that into consideration, if you run a restaurant/retail business or chain, and already have a loyalty program in place, adding a gamification aspect to it would definitely do wonders for your ROI. And if you’re still on the fence about it, here are more detailed benefits to consider: 1. You Can Gather Valuable Customer Data Gamification features can give you more insight about your clients. Basically, when they interact with a gaming app that’s associated with your brand and loyalty program, you’ll be able to analyze and track exactly how they engage with your app – especially if they use their social media info as their login credentials. Keep in mind that each user will be associated with certain achievements or badges (or other indicators), so it will be much easier for you to find out which users have the potential to become brand advocates in the long run. And when you combine that kind of data with the analytics a loyalty program can offer you, you’ll be able to understand your customers and what they want even better. 2. Gamification Enhances Customer Engagement with Your Brand Why? Well, first of all, it’s because it’ll be much more entertaining for customers to interact with your brand this way. They’ll feel as if they’re actively involved in this engagement – not that they’re just a simple bystander. Furthermore, the idea of gamification for customers capitalizes on their innate competitive instinct – their drive to get a better score and see how well they do against other players. Plus, look at it this way: When a customer earns a redeemable reward by getting a big score in your loyalty program-affiliated game, they will feel a genuine sense of accomplishment. That’s because they feel like they got that reward due to their sheer skill and willpower. And that kind of feeling acts as a powerful incentive, meaning customers will be interested in progressing further to feel that sense of achievement once more. Better yet, with gamification, people don’t feel that sense of disappointment they normally feel when they don’t win a giveaway, for instance. On the contrary, most of them will take it upon themselves to do their best next time to unlock their reward(s). 3. You’re Able to Stay Relevant on the Market While gaming as a whole used to just be a way to spend your free time, it’s now evolved to a whole marketing segment. After all, in the US alone there are around 192 million mobile users who play games, and that number is expected to increase to around 213 million by 2020. And since those are mobile users, you already know most of them will be casual gamers looking to pass the time with a quick, fun, and engaging game. And that can describe almost any one of your average modern consumers (be it a coffee shop patron or a clothing store customer), meaning that it’s the kind of data you just can’t afford to overlook. Thus, using gamification in your marketing strategy (even better if it’s alongside your loyalty program) is an excellent way to stay relevant on today’s market. It will show your customers that you want their experience with your brand to feel like more than just a monetary exchange – you want it to be fun and memorable. Best of all – if the game is well-done, properly represents your brand, and your customers can identify with it, they’ll think about your store/corporate chain every time they check their phone and see your game or when they’re playing it, automatically associating it with a feeling of pleasure and enjoyment. 4. You’ll Get to Attract More Potential Customers Since gamification will help you stay relevant on the market, you’ll have a better chance of getting people interested in what you have to offer. That’s not all, though – your most loyal customers will play an important part in this as well. If you allow users to share their scores or achievements on their social media profiles, more and more people will hear about your brand, and their first experience with it will be a positive, fun one. Better yet, if you also incorporate referral features in your loyalty and marketing strategies alongside gamification, the potential customers in question will be much more likely to give your products or services a try. All in all, your business will be able to take advantage of free social media marketing, which is definitely a valuable asset. In fact, speaking of marketing … 5. Gamification Is a Very Effective Marketing Tool Gamification opens up new possibilities when it comes to your marketing strategies. Sure, sending promotional text messages and running social media campaigns definitely works well, but what if you want to try something more interactive and subtle? If you have a mobile game associated with your brand, you could use that as a marketing medium too. For example, you could notify users about limited promotions through in-game messages. Go the extra mile and customize the messages to reflect the theme of the game, and people will be more likely to interact with them. You’re not limited to that idea alone, though. You can also try hiding promotional or discount codes in your game as “easter eggs,” or using leaderboards to highlight who your most active customers are (if you’re using a more basic gamification app). Whatever you decide to do, one thing is clear: This way, your marketing strategies won’t run the risk of coming off as too salesy to various customers (especially low-loyalty ones). So, Looking to Capitalize on Gamification Too? That’s an excellent decision. Just keep in mind that the gamification features you will add must be in tone with your brand, well-executed, and they also have to resonate with your consumers. After all, if the gaming elements you’ll be adding won’t make customers want to interact with them, they won’t be too successful, right? Now, we do realize that achieving something like that will take a lot of effort – and time, especially. And we know that, given your position, you probably can’t fully focus on a project like this. Of course, many of you will instantly think of relying on a development agency or freelancer for such a project. But the problem with that is that it can be quite costly – not to mention the development process might take a few months, and the agency or freelancer in question might not be accustomed to the idea of integrating gamification with loyalty marketing. Fortunately, there’s good news. We here at Spoonity will soon be adding gamification features to our loyalty platform. Unlike a development agency or a freelancer, we have years of experience in the loyalty industry, and we know what it takes to help your business stand out from the rest to meet consumer demands. The new app feature will range from simple leaderboards to complex games specifically suited for your brand. Yes, that means we can personalize this feature down to the last detail depending on what type of restaurant or retail business you run, how large it is, and what type of consumers you cater to. For instance, if you run a burger joint, we’ll outfit your loyalty app with a burger-themed game (like a make-your-own-burger type of game). The bottom line is that your customers will have a bigger incentive to engage with your loyalty apps now. What’s more, players will be encouraged to share their scores on their social media profiles. That means your brand will get even more exposure, as more people will hear about you. Best of all – even if you don’t have a loyalty program in place, we can help you out. Our loyalty platform is fully white-labeled, so getting started won’t be too difficult, time-consuming, and resource-intensive. So, feel free to get in touch with us, and we’ll start working on setting you up with a top-notch scalable loyalty app, or start planning the gamification features your loyalty program needs to retain customers and attract new clients. --- ## How to Use WhatsApp for Business & 4 Ideas to Get Started URL: https://www.spoonity.com/whatsapp-4-ideas-business/ Type: post Modified: 2017-11-15 WhatsApp has grown immensely popular over the last years, and it’s even gotten to the point where any type of business (especially restaurants and retail stores) can take advantage of it to increase customer engagement. Still, we know it’s completely possible that not every one of you is familiar with what WhatsApp is and how it can be a valuable business marketing tool (not everyone has enough time at their disposal to spend on the app, after all). So, before we offer some useful marketing ideas for this app, we’ll also discuss why you should think about using WhatsApp, and how you can use it. In case you’re already familiar with the app, you can just skip to the section that details the marketing tips. What Is WhatsApp, and Why Should Your Business Use It? Essentially, WhatsApp is a mobile app that’s free, and which lets users chat with each other by using their phone’s Internet connection without having to deal with text message charges. The app also offers free video and voice calls, lets users share files and images among themselves, and supports various types of phones (Windows phone, iPhone, BlackBerry, and so on). As for how it works, you just need to download the app, install it, confirm your country and enter your phone number. You then set up a profile, and the app shows you a list of users you can interact with based on the phone numbers in your phone’s contact list. Now, there are 3 ways to interact with other users: One-on-One Chat – Basically, you can easily chat with anyone in your phone list (voice or video), and share files with them. If you want, you can also record snippets of audio text and send them over. Group Chat – A group chat supports up to 256 people, and each one of them can talk and share photos, files, and videos. Broadcast Lists – Sending a message to a broadcast list means it will be received by anyone in said list who has your number saved in their phone’s address book (the number of people is limited to 256). The message will show up as a normal one for them (think of it as the BCC function with emails). If you get a reply from anyone, the chat will act like a normal one-on-one discussion. Even though WhatsApp has been bought by Facebook back in 2014, the app has yet to be redefined with features that are marketing-friendly (like Facebook Messenger has, for example). So, given all that, why should you use it as a business marketing tool? Well, the audience, for one. WhatsApp has about 1 billion active users – per day. Out of those, around 20.5 million are from the US alone (and the numbers are only expected to grow in the next years). So, it’s quite clear that, marketing-wise, you’d have access to a very large number of consumers. On top of that, it’s highly likely that many of your existing customers (or potential clients too) are already using the app. Another reason would be the fact that modern consumers are actually expecting to interact with businesses (now and in the future) through messaging apps like WhatsApp. In fact, according to a survey, 67% of consumers feel that way. At the same time, 53% of the people who participated in that survey said that they are more likely to do business with a brand they can message directly. Lastly, one more reason we strongly believe you should use this app for your business is because its engagement rates are simply amazing. 98% of mobile messages are actually opened (with 90% of them being opened within 3 seconds of being received). 4 WhatsApp Marketing Ideas for Your Business Before we discuss the marketing ideas, we need to make one thing clear: It’s paramount to understand that WhatsApp doesn’t have any features you can actually use to promote your business, nor do they sell any ad space on their app. Furthermore, you must understand that you cannot create a business account – there’s no such thing like that on WhatsApp. That essentially means you’ll need to create a basic user account for your brand. Also, please keep in mind that any business marketing strategy you employ must be have a personal side to it first and foremost. That’s the nature of this app, and doing anything else will make your approach feel extremely salesy. So, with that out of the way, here are 4 WhatsApp marketing ideas you should try to improve your brand’s image and boost customer satisfaction while also attracting new clients: 1. Offer Customer Support Through WhatsApp Before you ask, no, we’re not referring to literally offering customer support to every single one of your clients through this app – it just wouldn’t be feasible. What you can – and should – do is to set up a branded customer support account that caters to your most loyal clients. Basically, the ones who buy from you the most and who promote your brand too, or clients who are part of your loyalty program (if you have one). There are plenty of possibilities with this. If you run a restaurant or a QSR, you can use such an account to handle more sensitive or serious complaints, or address all sorts of questions customers might have about future or potential products (they’re more likely to interact with you here since they know they have more chances to get a response. If you run a retail chain, you can use this type of premium support to let your top customers know about new products and events, and also keep them updated about any online orders they might have placed. You can advertise this feature on your website and on social media, and also make it a feature that’s part of your loyalty program. Calling it “VIP Customer Support” is an excellent idea, and one that’s sure to get plenty of engagement. And in case you have a loyalty program and want to offer this feature to your most profitable customers but don’t know how to get access to such info, we recommend giving our platform a try – it can offer you the customer insights you need. 2. Create a Relevant Brand Persona Just because you must have a basic user account doesn’t mean you can’t personalize it to the point where it represents your brand in a decent manner. The persona you create can be both imaginary or played by someone within your company (or, why not, someone outside the company who you hire). You can do this to simply promote your brand, or raise awareness about new products, services, or business locations. The catch here is that you need to make people interested enough to contact said persona by using WhatsApp. You can contact them, but it’s not really worth it in this scenario given the limitations we previously discussed. Here’s an example to give you a better idea of what we’re talking about. Say you run a retail store chain, and you’re about to open a new location. To create a lot of hype around it, you’re planning on offering a wide range of discounts (or other potential rewards) during the opening day. However, since there’s likely to be too many people attending because of that, only a certain number of customers will be allowed in during that day. And the only way for people to gain entrance would be to talk with the brand persona you created on WhatsApp (it can represent the store owner or manager, or – why not – even the store doorman) to convince him/her to let them in over other people. People can do that by chatting with the brand persona or sharing files with them (photos of products they bought before to prove they’re loyal customers, and things like that). The idea is that you’ll end up creating a lot of buzz and engagement over your new retail store. The “winners” could be awarded with a QR code (which you can easily send over), which they can show on their phone during the opening to gain access. And if you don’t want to alienate the ones who don’t get in during the first day, you can send over a coupon through the WhatsApp account to make up for it. Naturally, you won’t just set everything up and wait for people to contact you. You should also promote this marketing strategy on your other social media accounts and pages, as well as your website. This is just an imaginary example to help you understand what can be done with a WhatsApp brand persona, of course. All the details of this fictional campaign can be changed according to your needs. 3. Offer One-on-One Help Through WhatsApp No, this is not the same as the VIP customer support bit. This is more marketing-oriented, and more focused on promoting your products and services than addressing customer issues and complaints. For instance, if you have a restaurant or QSR chain, you could connect existing or potential customers to some of your chefs through WhatsApp who can offer them step-by-step assistance with cooking a dish similar to what you offer on your menu. If you have a retail store chain, you could have some brand specialists offer customers help through the app with putting together outfits that incorporate your products. And it’s all pretty straightforward thanks to how easy it is to use the app, and how flexible its file-sharing features are. Once more, you should definitely promote this feature online. 4. Organize a Quiz Quizzes (like contests) are extremely engaging, and – actually – some people might be more inclined to partake in quizzes since they don’t solely rely on luck but skill as well. So, they end up being more satisfying. Whether you run a retail or restaurant/QSR business, setting this up is quite easy. During the promotion, just let customers (and potential clients) know that if they add your number on WhatsApp, they can participate in a quiz to win coupons, discount, or redeemable rewards. They’ll just need to get in touch with you through the app, and answer 3-5 questions. The questions can be about your brand, relevant pop culture, or your products – it’s all up to you, ultimately. Best of all – you can also tie this in with your loyalty program. For example, you can offer winners to chance to sign up for your program when they use their discounts/coupons or redeem their rewards. Offer them an incentive by adding some extra loyalty points into the mix too. As for people who don’t win the quiz, let them know they can enjoy the same rewards (and more) if they sign up for your loyalty program and accumulate points. What about Business Marketing Tools for WhatsApp? We expected you’d be asking yourself this. Truth be told, there are various marketing tools you can use for this app. However, we don’t recommend doing this at all. Why? Well, to quote WhatsApp’s own terms: “You will not use (or assist others in using) our Services in ways that involve sending illegal or impermissible communications such as bulk messaging, auto-messaging, auto-dialing, and the like.” That’s pretty obvious that if you try to use any marketing tools, you’re likely to get banned or temporarily suspended (and that’s a best case scenario). Plus, let’s face it: Even if you don’t get caught, mass-messaging users in this type of context and with this app will most likely backfire and ruin the image of your brand. Interacting with them has to feel natural, otherwise they’ll easily catch on to what you’re doing. We know that doesn’t sound too great, but look on the bright side: WhatsApp is at least working on future features that will make it easier for businesses to engage with users. Have Other WhatsApp Marketing Ideas You’d Like to Highlight? Then feel free to share them with us in the comment section below. And if you felt that this article was really insightful, please remember to share it with anyone you think it might really help. --- ## WhatsApp for Business – What You Need to Know URL: https://www.spoonity.com/whatsapp-business/ Type: post Modified: 2017-11-06 WhatsApp has started piloting a program for businesses. And we will be offering you all the info you need to know about the current WhatsApp pilot business program right now. We will also be updating this article in the future once new information is released to the public. WhatsApp’s Business Pilot Program At the moment, the program can pretty much be summed up in 2 parts: 1. The Program Survey To apply for a spot in the program, you need to complete this survey. Don’t worry – it’s confidential. Essentially, you’ll need to provide some basic contact details and info about your business, such as: Your name A contact email The phone number that your company uses on WhatsApp The country your business is located in Your company’s name What type of phone you have and use (if it’s an Android, you’ll also need to provide the email address you have linked to Google Play on your main phone) You’ll also have to specify which domain of activity best characterizes your company (there’s a pre-set list of options, and you can add your own too). It’s safe to assume that the pilot program will be able to accommodate both small-scale and large-scale businesses since the survey asks you to choose between testing WhatsApp Business or WhatsApp Enterprise. Still, please keep in mind that the total number of companies that can participate in this pilot program is limited. As a result, don’t expect to get in just because you complete this survey. According to WhatsApp themselves, the survey you complete is for “information purposes only.” 2. The Verified Business Account If you are selected to participate in the pilot program, your company’s account will show up on WhatsApp as a “Verified Business Account.” The account name will be accompanied by a visual mark (basically, a green checkmark) that will be a clear confirmation for users of the fact that the business account is verified and approved by WhatsApp. Now, in case you do end up being a part of the program, keep on important thing in mind: Don’t abuse this privilege. If you pester users too much or come off as being too salesy, they can easily block your business account. WhatsApp did not mention if that would affect your position in the pilot program, though we can guess that getting blocked too many times would definitely not work in your favor in the long run. We’ll Be Sure to Keep You Updated We’ll keep an eye out for any other future developments with this pilot program, and we’ll let you know as soon as we find out something worthwhile. In the meantime, you can check out our other article – if you haven’t already – on how to use WhatsApp for your restaurant or retail business without having to rely on a certified company account. --- ## How to Structure a Customer Loyalty Program for Bubble Tea Shops URL: https://www.spoonity.com/structure-customer-loyalty-program-bubble-tea-shops/ Type: post Modified: 2017-11-01 Bubble tea is certainly starting to become more and more popular with modern consumers. It is a trend that is spreading rapidly as the wildly popular drink from Asia grows in global popularity. Despite that, if you run a bubble tea shop, you still have to deal with competition, which is why you’re probably thinking about starting a customer loyalty program for your business. After all, not only will you have to compete with other stores on this market, but you’ll also have to deal with bubble tea businesses that are in a Franchise Agreement with one of the more well-known bubble tea brands. So, it’s easy to see how every single person you attract to your own store and turn into a customer becomes extremely important. What’s more, turning them into repeat clients who prefer your shop over other options becomes paramount. Now, we’re aware there’s a chance you might not be familiar with how loyalty programs work, or that you just don’t know how to go about structuring one. No need to worry, though, as we’ve got you covered with all the info you need. But before we get to that, the first thing you need to understand is that there is no one-size-fits-all solution in this situation. A restaurant loyalty program might follow some of the steps we outline in this article, but some approaches will still be significantly different from your bubble tea customer loyalty program. So, with that in mind, here’s exactly what you need to do to structure the best loyalty program for your business in 4 steps: 1. Choose Which Loyalty Strategy You Will Use Basically, you have to decide what type of customer loyalty system your program will use, and how accumulating loyalty points will work. Naturally, you aren’t just limited to loyalty points, as you can also use other indicators (like stars, for example). But do keep in mind that loyalty points are the most common and popular loyalty indicators out there. With that out of the way, here are the main loyalty systems you can choose from: The Cashback System – The idea is that for every dollar a customer spends at your place of business, a certain amount will be redirected to their loyalty account. You decide what the amount will be, naturally (the standard is usually %5). The Visits-Based System – Every time your customers will visit your bubble tea shop, they’ll get a certain number of loyalty points. The amount is not influenced by how much money they spend. Once they visit a specific number of times, they’ll be able to redeem a reward as well. The Points-Based System – This is the most popular system out there. Essentially, for every dollar a patron spends at your shop, they get a certain number of loyalty points (2 is the standard). Once they accumulate a certain number of points (100, for example), they’ll be able to redeem rewards or hold on to the points to unlock better rewards. The Product-Based System – A versatile customer loyalty program system, the product-based model means that once your clients buy a specific bubble tea type a certain number of times, they’ll get a free one the next time they do it. So, which one should you choose? Well, a product-based system usually works very well for your type of business. Still, that doesn’t mean you’re limited to it. You can (and we highly recommend you do this) combine it with a points-based system too. Why? Because you’ll get to enjoy more flexibility this way when it comes to marketing strategies, promotions, and even rewards. Of course, if you’re interested in a visits-based system, you can use that method since most of your customers will re-visit your bubble tea shop quite often. Just remember that you will need to offer them a decent amount of loyalty points per visit to really give them a more powerful incentive. As for cashback systems, we don’t really advise choosing them in your situation since they’re more geared towards restaurants. We also need to discuss loyalty system tiers but – before that – we have to go through the rewards phase first. 2. Decide What Type of Rewards You Will Offer The rewards associated with your customer loyalty program have to be appealing enough to get people to sign up and accumulate loyalty points (so, spend money), while also being able to attract new customers to your business. We realize it’s not very easy to come up with reward ideas on the spot, so here are a few things you can offer people: A discount on a client’s purchase (or their next purchase) A BOGO (buy one, get one free) deal A free bubble tea drink A free dessert or snack (if your shop offers such products) A free cup upgrade (letting clients enjoy a large bubble tea drink instead of a medium/small one) A free bag of the kind of tapioca balls you use at your shop That doesn’t stop there, though. You should also think about special offers. For example, you could choose a day of the week (say one that doesn’t have too much foot traffic) during which you’ll let people redeem 2 bubble tea drinks instead of 1. Another idea is to choose a day of the week or month when patrons can earn double loyalty points for each dollar they spend. What’s more, if you really want to drive engagement, you can also offer referral rewards. Basically, customers would be able to redeem a reward or get a discount if they bring one of their friends with them (the person in question should also receive said reward/discount). Oh, and here’s a thing you can (and should) definitely try. Before you start putting together the rewards for your program, ask your staff to run an in-store survey where they ask clients what type of rewards they’d love to receive. 3. Segment the Customer Loyalty Program into Tiers Offering loyalty rewards is great, but you need to make sure they can be redeemed in a gradual and convenient manner. That’s why it’s best to split them into tiers: Easy Tier (up to 100 loyalty points) Moderate Tier (100-300 points) Difficult/VIP Tier (300-500+ points) The first tier is usually more geared toward the customers who visit your bubble tea store a lot but don’t spend too much every time. The rewards should be something these consumers always need (a free bubble tea drink, a free snack, a free upgrade, and so on). The second tier usually attracts loyal clients who like spending money at your store(s), and who want to advance to the next tier. Brand-specific rewards work best for them. The last tier should always target the most loyal and most profitable customers. So, you need to offer high-value rewards, like a unique, quality bubble tea drink, or a personalized watch or bracelet. The list and the short explanation above are a basic example of how customer loyalty program tiers look like, and what amount of points is usually required to unlock each tier. Ultimately, you decide how many tiers you’ll have, and what the requirements to unlock each tier are, but our example can help you better visualize how it all works. 4. Design Quality Bubble Tea Loyalty Cards What’s a customer loyalty program without a loyalty stamp card, right? Just be sure to design said card in a way that perfectly represents your brand image. Here are some pointers: Make sure the card has your company’s logo on it. Add your store’s schedule and contact info on the card. Have an accurate graphic that clearly shows people how many points they need to accumulate to unlock a certain reward/tier. Make sure your bubble tea loyalty cards have thematic colors and designs that remind people of your brand. Now, one way to make your cards stand out by being engaging is to make them personalizable. Essentially, give customers the chance to make the cards feel like their own, such as letting them add a photo or personal quote on them. At the same time, you should also have customer convenience in mind. So, remember to ensure the cards have a keychain hole so that they’re easier to carry around. And, lastly, don’t forget to add a barcode to each loyalty card. This way, your staff can scan them to check each customer’s loyalty points balance. Of course, you shouldn’t stop there. We also recommend developing a mobile version of your bubble tea loyalty cards. Some people just find that option more convenient, so you should offer it to your customers. It’s not just convenience, though. Around 57% of consumers want to interact with a loyalty program through a mobile device, and those numbers are likely to go up in the future. In fact, that’s actually something we can help you out with. What You Need to Make Sure Your Customer Loyalty Program Is Truly Successful A mobile presence – it’s quite paramount, as we’ve just mentioned. And yes, we know that developing an app can be expensive and very time-consuming. That’s where the good news comes into play. Our platform, Spoonity, can already provide you with a turnkey, fully white-labeled loyalty program app for your brand, so there’s no need to deal with any hassle. Moreover, our platform can be integrated with any POS system, and it lets you take advantage of mobile payments and mobile ordering features. Thus, people will be much more likely to sign up for your loyalty program since it will make buying from you much more convenient. On top of that, Spoonity will provide you with valuable customer insights, and help you instantly run highly-targeted marketing and customer loyalty program campaigns with just a few clicks. Reaching your clients has never been easier too, as you’ll be able to engage with them through: In-app notifications Push notifications Text messages Oh, and you’ll be happy to know that Spoonity provides social media marketing tools, and will also incorporate referral program features in the future – all that to help you enhance your brand’s image online and drive customer retention. Plus, our platform makes it even easier to drive phone number loyalty since patrons can give your staff their phone number when paying for their products so that they can also earn loyalty points. And if you’ll ever encounter any issues (highly unlikely), we’ll be right there for you. --- ## What Is a Loyalty Rewards Program? URL: https://www.spoonity.com/loyalty-rewards-program/ Type: post Modified: 2017-10-30 A loyalty rewards program is provided by your business to customers who make multiple purchases from you, visit your place of business quite often, and even recommend your products/services to others. The rewards can range from free products, discounts, coupons, and even exclusive access to one of your newer products/services. Of course, deciding what rewards to offer is all up to you, and you can easily tailor them according to specific customer demands. The main idea is to boost customer loyalty with all these efforts by enhancing the customer experience. If you’re not sure how to define customer loyalty, think of it as representing how willing your customers are to buy your products and use your services on a regular basis. Also, you can think of customer loyalty in terms of clients willingly promoting your brand through word-of-mouth communication – whether it’s talking about it with their friends and family, or just posting about it online. Those are basically marketing tools you don’t have to actually pay for. Just How Important Is a Loyalty Rewards Program? Well, let’s consider this from the consumer’s perspective. As it stands, around 81% of modern consumers say that they are more likely to continue doing business with a brand if it has a loyalty program. Furthermore, 86% of people who like engaging with a brand’s rewards program actually end up spending more money. Not to mention that 63% of Gen Z consumers and 71% of Millennials are already part of a loyalty program. And when you consider that acquiring a new customer can cost you 5 times more than retaining one, and that returning customers spend 67% more than new clients, it’s pretty obvious that your business should definitely set up a loyalty program. Best of all – running a rewards program will also keep you out of the price war. Since this type of program can enhance your customers’ experience, they will be less likely to purchase from your competitors if their prices are lower. As a result, you no longer have to worry about being in an endless price war where you constantly need to cut prices to stay afloat on the market. How a Loyalty Program Works There are many ways in which one can describe how a loyalty program works. However, in our experience, we found that it mainly boils down to 4 essential phases: 1. The Planning Phase First things first – the financial part. While a loyalty program isn’t necessarily a financial burden, you need to make sure your business won’t take a serious hit. If your finances are in order, there’s not much to worry about since this type of program will end up paying for itself. Afterwards, you need to decide exactly what rewards you should offer your clients. Like we said in the beginning, usually it’s enough to offer discounts, coupons, and redeemable products. You can also throw in a free product upgrade (like offering them a large coffee instead of a medium one), a BOGO offer (buy one, get one free), and also give loyalty members access to special or unique rewards when they reach the highest program tier. At the same time, this is when you have to decide what type of loyalty system you will be using; Essentially, you have the following options: A Cashback-Based System – The idea is that for every dollar a customer spends at your place of business, a certain percentage (3-5%, for example) is redirected to their loyalty account. A Points-Based System – Basically, for every dollar a client spends at your place of business, they get a certain amount of points (generally, 2 points is the standard). Once they accumulate a certain number of points (100 or 200, for instance), they can redeem a reward. Once they reach a certain threshold (300 or 500 points), they can also advance to a new program tier which gives them access to special rewards. A Visits-Based System – Every time a customer comes to your shop/restaurant/QSR, they get a certain amount of loyalty points no matter how much money they spend. Once they visit a specific number of times (5 or so), they get a reward. A Products-Based System – This system usually revolves around the BOGO model, but is not always limited to that. The idea is that when a loyalty member buys a certain number of products or a product a certain number of times, they get a reward. During this phase, most people in your situation try to see if they can integrate their program with their POS system to make implementing it easier as well. Lastly, this is when we also recommend looking into associating a mobile app with your loyalty program. There are too many mobile phone users nowadays to ignore this aspect, so looking into designing or having an app developed for you is a good idea during this phase. There’s also another way to do this, which will will discuss later. 2. The Implementation Phase Now is when you basically put everything you thought of during the planning phase into practice, and make sure that everything is working as it should. An important aspect that you should never overlook is staff training. It’s paramount you ensure all your employees are accustomed to how the loyalty program works, and that they’re always ready to promote it and explain its features to your customers. 3. The Marketing Phase During this phase, you actively promote your new loyalty program to make more and more people aware of it. A good idea is to have in-store brochures at each place of business so that both regular and new customers quickly find out about your rewards program. Of course, having your staff mention the program when customers pay for their products or pay their bill is another smart move. So is having a short section in your menu that promotes the program. You can also use marketing tools like social media pages, landing pages, digital signage, display and PPC ads, and website pages/pop-ups to make your program popular. 4. The Analysis Phase The last phase is when you closely analyze all the data that’s related to your loyalty program: How many customers you converted into loyal clients What your ROI is Which rewards are the most popular How satisfied program members are Which people you need to focus your marketing efforts on more In case any changes have to be made, this is when you should handle them since you know exactly what they are and what you have to do. Generally, this phase doesn’t really end, as you should always check the analytics. We recommend doing it at least at the end of each month or financial quarter. The Key to Running a Truly Successful Loyalty Program Implementing a loyalty program is a great way to take your business to the next level. Still, that doesn’t mean there isn’t some effort and risk involved as well. For example, as you’ve just seen, you will have to make sure the program is marketed the right way, targets the right people, and that it actually converts them into loyal customers. Getting access to all that info can be pretty difficult, and can take up a lot of your time – if you’re doing it the old-fashioned way, that is. If you’re using a high-end loyalty platform, on the other hand, you won’t just get convenient access to all that data, but you’ll also be able to better engage with your customers to ensure the program is 100% successful. You won’t even have to look hard to find the right platform since Spoonity has got you covered. Our turnkey solution will provide you with all the marketing tools you need to implement, promote, and run an excellent loyalty program. You’ll get to decide when you want to run and stop your campaigns and promotions, who they should target, and you’ll be able to easily communicate with your customers through in-app notifications, text messages, and push notifications. What’s more, our platform will also help you better engage with your client base by providing you with relevant customer insights. And when we say customer insights, we’re referring to finding out which ones of your products your clients like the most, which day of the week they prefer to shop around, and what demographic they belong to (among other valuable details). Plus, consider this: Spoonity also provides you with a fully white-labeled loyalty app too. We’ve already mentioned that having a mobile app for your program is important, and now you won’t have to waste any time and money on developing one at all. Lastly, we should also mention that our platform can be integrated with any POS system, and that we will be adding a referral feature soon, which will let you enhance your loyalty rewards program to ensure the ROI will be more than worth it. --- ## New Feature: Customer Referral Program URL: https://www.spoonity.com/customer-referral-program/ Type: post Modified: 2017-09-08     Customer Referral Program Uber, Airbnb, Dropbox…What do all of these successful companies have in common? A compelling referral program. If you have used any of their services, there is a good chance you were drawn in via the referral of a friend – a free ride Uber ride, a discount of an Airbnb stay, extra Dropbox storage, etc. Now, you will be able to leverage this tool to target new customers while keeping your current customers engaged! The statistics speak for themselves. A customer referral program can net you new clients that are more likely to buy from you – 4 times more likely, to be precise. That’s not all, though – a referral customer has a 16% higher Lifetime Value that a non-referral customer, meaning they are more profitable in the long run. But leaving all the statistics aside, here’s exactly how a customer referral program can help: It can help save your business money by reducing your sales budget, since you’ll be focusing on clients who are satisfied with your products and services. At the same time, it can increase your sales revenue by letting you concentrate on qualified leads, which have a higher conversion rate. A customer referral program can generate more satisfied clients. In turn, that can generate a continuous cycle of happy, recurring patrons and referral leads. It can potentially turn your clients into brand advocates. All in all, you’ll be able to increase the return on investment of your marketing strategies.   How does it work? We make everything as straightforward as possible – both for you, and for your customers.   Referral Link Each customer is automatically assigned a unique referral link in the account section of the mobile app. The whole process is automatic, so you don’t need to worry about having to do any extra work.       Sharing Options The customer can share their referral link through SMS, Facebook, or any app on their phone with the Share button.       Referral Rewards Rewards can be granted to both the customer and their referred friend once the registration process is complete or once a purchase is made in store.             --- ## 4 Ways to Attract More Clients and Loyalty Program Members URL: https://www.spoonity.com/4-ways-to-attract-more-clients-and-loyalty-program-members/ Type: post Modified: 2017-09-06 Nowadays, getting more people interested in your business and loyalty program seems easier than ever – mostly due to the Internet. The keyword is “seems,” though, as it’s not always a walk in the park. In fact, attracting more customers can be quite difficult for certain types of businesses. That’s due to the extreme competition we’re witnessing on the market nowadays. It’s also because of the Internet, ironically, since consumers can quickly browse a company’s website and decide if they want to do business with said company in seconds – sometimes without even checking out everything the business has to offer. So, in case you need some help getting people’s attention to acquire more customers, here are 4 creative methods you can try: 1. Social Media Contests Social media contests are an extremely efficient way of attracting new clients, and even new loyalty program members. The easiest thing you can try is hosting a Facebook contest or a Facebook giveaway. Keep in mind that not everybody who sees your social media contest or giveaway posts will be somebody who liked your page (who would normally be an existing customer). It can actually be someone who will receive that notification as a suggested post. Alternatively, some people might see their friends and family liking, sharing, and commenting on your post. Well, all those individuals are potential customers. Just keep in mind that, besides the prize, you should consider offering the contest winners the chance to sign up for your loyalty program. Make sure to throw some free loyalty points, a tier upgrade, or another redeemable reward into the mix to make the offer more appealing. This way, even if not all those people were thinking of visiting your place of business again, you’ll still be able to send them all sorts of promotions and messages that will entice them to come back. 2. Encourage Client Reviews Basically, we’re talking about rewarding people who review products and services. Naturally, you should also encourage all your patrons to publicly review your products and services online – specifically on social media. Why? Because more and more people will hear about your business this way, and their first exposure to your business will be through somebody’s positive experience. If you’re not convinced that most of your customers want to do that, offer an incentive. For example, tell them that everyone who makes a review will receive a discount or a free in-store reward. Another thing you can try is offering extra loyalty points for every review each patron makes. Just be sure to clarify that it must be an in-depth review, not a basic, one-sentence review. As for making this info public, you can easily let your customers know about that by posting on social media, having your staff talk with them about it, or just using in-store brochures that promote this. If they’re loyalty program members, getting this info across to them will be even more straightforward. Now, we realize you might be worried about negative reviews. That’s not to say that your services or products aren’t great, but we always have to think about potential unhappy customers, right? Of course we do, which is why you should always act when you notice people posting negative reviews. Try to get in touch with the reviewers (especially if they are bloggers), and find out what the issue was. If possible, offer them a refund, discount, or free product to try and amend the situation. Doing that can actually cause them to change their opinion on your business, and edit their review or update it to let people know that your brand truly cares about customer satisfaction. And if the reviewers in question are loyalty program members, you could even offer them a free upgrade to the next loyalty tier or a redeemable reward. 3. Creative Referral Programs Referral programs are an excellent way to attract new customers. Best of all – they are referred by existing clients, so you know your odds of turning them into recurring customers are bigger. Not only that, but referred clients are generally 4 times more likely to buy from you. Just remember that your referral program has to be creative to a certain degree – if you want it to stand out, that is. In case you don’t have many ideas, we’ve got you covered. Here are some things you can try out: Run referral contests. Once more, you can leverage the power of social media, and let your clients know that for each person they refer, they’ll receive a certain number of loyalty points, cash rewards, or product rewards – whichever option works best for your business. To make the whole thing more appealing to your patrons, offer a large reward for whoever refers the most people in a certain timeframe. Make sure you don’t forget about second and third-place winners. When your customers make an online order or payment, offer them a free reward if they are willing to refer their friends or family, or just let them know about your services and products. The referred customers should then receive a certain discount (we recommend anything between 20% and 30%) when they make their first order or purchase. Offer your patrons a discount if they refer somebody. The person who is referred gets to enjoy the same discount too. To make it more interesting, use the calendar to your advantage. For example, when it’s Saint Valentine’s or Christmas, you could run a promotional campaign emphasizing how important it is to “spread the love” or “share the joy” with friends and family to get your clients in the mood to refer someone. Speaking of Referral Programs Our loyalty program platform will actually offer merchants the possibility to implement creative referral programs to go alongside their loyalty strategy. Better yet, taking advantage of referral programs will be very easy for both merchants and their clients. Essentially, you’ll get to make sure that every one of your customers will receive a unique referral link. You won’t have to send the links manually, of course, as the whole process will be automatic. Once your patrons have the link, they’ll be able to share it through Facebook or SMS. It’s also possible for them to use any other app on their mobile devices that has a “Share” feature. As for redeeming the referral rewards, your clients and their referred friends will be able to do that when they make an in-store purchase or when they complete the registration process. Oh, and if you’re not sure how our platform works, here’s a quick outline of Spoonity’s main features. 4. Run a Cause-Related Program Nowadays, many people will spend money on a brand only if they know some of their money is going to a worthy cause. That’s especially true for Millennials. They are particularly passionate about doing business only with brands that want to make a difference by donating to a cause. So, if you want to attract clients from this generational group, you can either create or adjust your loyalty program to ensure that a part of the profits is donated to a cause, or run a marketing campaign for certain products or services which advertise that your business will donate some of the money to charity. We recommend the first option, as it won’t just help you attract more clients, but also new loyalty program members as well. Have Any Other Suggestions? Then be sure to leave your thoughts in the comment section below. We’re all eager to hear other ideas that can help businesses attract more clients and loyalty program members. And feel free to share this article if you feel this information will be relevant to other people. --- ## How to Avoid Cannibalizing Existing Sales – The Key to Successful Loyalty Programs URL: https://www.spoonity.com/cannibalizing-sales-key-loyalty-programs/ Type: post Modified: 2017-08-23 Can Loyalty Programs Actually Harm Your Current Sales? It’s weird to consider such a thing, as successful loyalty programs can be extremely advantageous for any business – especially QSRs. After all, according to recent statistics, around 65% of consumers have already joined a loyalty program. Furthermore, loyalty programs are invaluable when it comes to customer retention. So much so, that approximately 81% of consumers say that they are much more likely to continue doing business with a certain brand if they are members of a loyalty program. And since acquiring a new customer is far more expensive than retaining an old one, it’s easy to see just how valuable these programs are. Still, despite all these amazing statistics, there are still many business owners out there (who are predominantly QSR owners) who are afraid of implementing a loyalty program. Not because it might not be successful, but because it might cannibalize their current sales. Essentially, they are concerned that the incremental revenue that can potentially be generated by a loyalty program won’t make up for any money their businesses lose by not focusing the financial resources they dedicate to said program on current sales. Plus, many people in your position are also worried that, with a loyalty program, they might be wasting a lot of money by rewarding consumers who would have visited their stores/QSRs anyway. Well, those are legitimate concerns, and we understand that. Still, you shouldn’t be afraid of implementing successful loyalty programs, as you’re about to find out right now. Loyalty Program Members Are More Profitable That’s because loyalty program members are more likely to visit your business more often. And that’s not even all. Apparently, loyalty program members also tend to spend more money than non-members. That’s mostly because of the appeal of being able to redeem a reward. What’s more, clients are more likely to buy more from you in periods before and after redeeming a reward. In the words of Matilda Dorotic from the BI Norwegian Business School: “The mere decision to redeem a reward may boost motivation in the loyalty program, which enhances purchase behavior.” All in all, we believe this is linked to the fact that successful loyalty programs can enhance the relationship you share with your clients by offering it a more friendly, intimate tone. In turn, that makes consumers much more willing and happy to visit your place of business again and again – call it a sort of friendship, if you will. Whichever the case, one thing is clear – a loyalty program is extremely likely to generate plenty of revenue for your business. Just keep in mind that while such a program can attract potential customers to your business, its main purpose is to help you change consumers’ purchasing behavior to get them to spend more and more money on your products. Of course, that doesn’t mean sales cannibalization isn’t a legitimate concern or a possibility. In fact, there are certain aspects you should be monitoring (and other things you can do to make sure your revenue isn’t in danger). 2 Indicators You Should Always Be Watching to Prevent Sales Cannibalization If you want to make sure your loyalty program doesn’t interfere with your current sales, you need to closely monitor these 2 aspects: 1. The Visit Frequency of Loyalty Members During Promotional Periods If your program members are coming back more and more often during these periods, that means that the incremental revenue generated by these customers is more than making up for any activity that would have otherwise taken place if you weren’t running a promotion or loyalty program in the first place. However, if you aren’t noticing an increase in incremental revenue during promotional periods, that means your business isn’t counteracting the cost of the loyalty incentives – essentially, you’re experiencing sales cannibalization. But don’t worry – we’ll offer some advice on how to deal with that in a bit. 2. How Much Program Members Purchase with Each Visit If the profit generated by loyalty program member purchases is rather similar with the revenue gained from non-members, that means your loyalty program is doing quite well without putting your original revenue at risk. Plus, even if a low level of sales cannibalization does occur, you won’t have to worry about that if you get to enjoy a decent incremental revenue courtesy of your loyalty program members purchasing more and more products with each visit. That’s Not All, Though There are plenty of other relevant reports and data you have to take into account to make sure you run successful loyalty programs that don’t threaten your current sales. However, before we get to that, we should address 2 more things – namely what you can do to keep sales cannibalization at bay. Implement a Multi-Tiered Rewards System The data we linked at the start of the article should be enough to convince you that successful loyalty programs are very profitable. Of course, that won’t do much for you if you’re very concerned about your current sales taking a hit. Well, that’s where setting up a rewards structure with multiple tiers comes into play. Essentially, we’re referring to establishing a clear structure for your loyalty program to ensure that your customers can progress through it gradually and naturally. And that means making each tier harder and harder to unlock. Here’s a basic outline of how such a structure could look like: Easy Tier Moderate Tier Difficult Tier By doing this, you will offer program members a very strong incentive to keep coming back and spend more money on your products. What If Customers End Up Only Buying Low-Cost Products? How could a loyalty program impact product sales, you might ask? Sadly, there’s a chance that some clients might end up purchasing only low-cost items in order to earn points and redeem rewards. Yes, that doesn’t happen too often and the clients who do that usually represent a small segment, but it’s still a legitimate concern – especially for QSR owners. The best way to keep a close eye on something like this is to closely monitor product sales right after implementing your loyalty program. Afterwards, you should check the sales analytics to see if any of your product sales have taken a hit. If you notice that something is off, it’s time to take action. How? By running a product marketing campaign centered around that/those specific product/products. The end goal of said strategy will be to increase the products’ sales (which will ultimately benefit your loyalty program anyway). Sure, you might think that you could just drop that product to meet consumer demands. However, as we’ve already mentioned, the aim of loyalty programs is to motivate patrons to change their purchasing behavior. Sounds a bit difficult? Don’t worry – here’s an easy-to-understand example that will showcase what you could do in such a situation: Let’s say that you run a Mexican food QSR and recently implemented a loyalty program. Now, according to your sales analytics, you’ve noticed that sales for quesadillas have gone down and that some of your program members have switched to burritos (which are cheaper, at least in the case of this example). In order to boost sales again for quesadillas, you can run a food marketing campaign aimed at your loyalty program members. Essentially, you could organize a campaign letting them know that if they purchase a quesadilla, they’ll be able to double a number of loyalty points they’d normally earn for that product. And, in case you don’t want to make your regular customers (the ones who aren’t part of your loyalty program) feel left out, you can offer them a bonus. For example, you could offer them a chance to sign up for your loyalty program when they purchase a quesadilla and receive a few loyalty points as a bonus too. Yes, it’s quite the upfront investment, but it can work to your QSR’s advantage in the long run. As for the campaign limitations, that’s all up to you. All in all, you have 2 options to choose from: You make the offer available only on certain days of the week/month. You could also use analytics to pinpoint which days have less in-store customer activity. This way, you kill two birds with one stone, so to speak. Alternatively, you could run this promotion for a limited amount of time every month or so. For instance, customers could be able to double their loyalty point accumulation when they purchase a quesadilla during the first week of each month. And this is just one example of many. As you can see, even if you notice that certain sales for certain products are starting to suffer, there’s plenty of things you can do to ensure your profits don’t go down, and that you also run successful loyalty programs as well. Now, let’s get back to what we were saying about analytics you need to track. The Best Way to Ensure You Run Cannibalization-Free, Successful Loyalty Programs – Advanced Customer Analytics In order to make sure your restaurant marketing strategies, loyalty campaigns, and promotions don’t interfere with your regular sales, you have to be completely certain that you are targeting the right people. We’re talking about finding out which ones of your customers you need to target the most and in what order, when you need to do it, and what their specific buying habits are. With that kind of info, you’ll be able to make sure that your loyalty program is making enough money for your business, as you’ll know exactly how to structure your promotions to keep program members engaged and attract non-members. Best of all, you’ll get to ensure that the revenue generated by your loyalty program will more than make up for any level of sales cannibalization that might occur in the early stages. Now, we know what you’re thinking: “That all sounds nice, but how do I get my hands on these kinds of analytics?” Well, there’s no need to worry since we’ve got your back. With Spoonity, you don’t just get a white-labeled, fully secure, and 100% POS-integrated loyalty app. You also get access to valuable customer data. Basically, with our loyalty platform, you can find out: Exactly when your customers like to shop (which they of the week, for instance). Where your customers prefer shopping at (which place of business). If you own multiple locations, this kind of info will help you pinpoint which location you must focus your marketing campaign on to prevent sales cannibalization. Which items your patrons prefer the most. You can even find out what percentage of customers prefer a certain item. What demographics characterize your client segments. With this info, you can better tailor your marketing campaigns to make sure it meets the needs of each generation. What segment of your clients like to purchase multiple SKUs. Which patrons are the most loyal, and which ones you should focus on growing. Furthermore, you’ll also be happy to know that our analytics can help you segment customers across loyalty indices. Essentially, you’ll be able to tell which loyalty group all your patrons belong to: High Loyalty (This is the group you can actually turn into brand advocates) Medium Loyalty Low Loyalty (These are the ones you need to focus on to avoid sales cannibalization) No Loyalty All in all, you’ll know exactly what kind of rewards you’ll need to offer to entice specific customers to come back. Also, you’ll have all the info you’ll need to properly structure your restaurant marketing strategies to ensure your sales never suffer. Oh, and speaking of marketing campaigns and promotions, we should also mention that Spoonity make it extremely easy for you to organize and run them whenever you want, as well as fully customize and personalize them. And all that can be done with only a few clicks! In case you have any other questions, feel free to get in touch with us. We’ll always respond within 48 hours. --- ## How to Structure a Customer Loyalty Program for Your Coffee Shop URL: https://www.spoonity.com/structure-customer-loyalty-program-coffee-shop/ Type: post Modified: 2017-08-02 The Best Way to Grow Your Coffee Shop Is Through a Loyalty Program Around 83% of adult US residents drink coffee. While that does mean coffee shops have a huge market at their disposal, it also means that they have to deal with a lot of competition as well. Well, a thoroughly-planned customer loyalty program could be just the solution someone like you (a coffee shop owner) would need in such a situation. Don’t forget – consumer loyalty is the right way to grow your business nowadays and stand out from the rest. Just offering excellent coffee and top-notch customer services just isn’t enough anymore. Plus, losing a customer and having to acquire a new one will cost your coffee shop much more money in the long run. So, customer retention is definitely the way to go. And when you look at coffee chains like Starbucks and how successful their rewards program is, it’s quite clear that not implementing a client loyalty program means you’ll be missing out on many advantages. Now, we do realize that structuring a customer loyalty program for your coffee shop can be complicated – especially if you have no experience with this. Also, it’s important to keep in mind that setting up a loyalty program for your coffee shop won’t follow the exact same pattern like other businesses (QSRs or retail stores, for instance). There’s no one-size-fits-all solution in this case. Sure, the steps might be a bit similar, but there will be variations – variations that solely depend on your coffee shop and how it works. So, if you’re interested in getting started, here’s some helpful info you would need in order to learn how to set up and properly structure your coffee shop’s loyalty program. Decide How the System Will Work By that, we mean that you first and foremost need to structure the loyalty points system and decide how to make it work. Yes, you can use stars or other loyalty indicators instead of points, but points-based accumulation seems to be the most well-known and popular one with consumers. So, here are your options: A Visits-Based System – Essentially, every time your patrons visit your place of business, they receive a certain amount of loyalty points no matter how much money they spend. Once they visit your coffee shop a certain number of times (5, for example), they’ll also get a reward. A Product-Based System – These programs usually go hand in hand with coffee shop stamp cards (we’ll get to that in a bit too). Basically, think of this program as the “buy 9 coffees, get 1 free” system. Naturally, this system isn’t limited to that alone, but it’s just an example. A Cashback-Based System – The premise is pretty simple. For every dollar your customers spend at your coffee shop, a certain amount (let’s say 5%) goes back into their loyalty account. This approach usually works best for places where clients can sit down and place an order (like restaurants), though. That’s because this system enhances the engagement between the server and the customer. A Points-Based System – The idea is that for each dollar a client spends at your coffee shop, they receive a certain number of loyalty points (2 is the standard). Once the patron in question accumulates a certain number of points (100/200/300 or so), they are eligible to redeem a reward at your coffee shop. You can also offer a cashback incentive ($5 get added to a client’s account when they reach 100 points, for instance), but that’s entirely up to you. In our opinion, letting customers redeem rewards works better for coffee shops. All in all, we recommend focusing on the product-based system, as it’s the one that’s mostly geared towards coffee shops. Of course, you can – and should – also combine it with the 2 points/$1 spent system too, as it will offer you more flexibility when it comes to marketing campaigns, promotions, and rewards. A visits-based system can work as well. After all, your clients will end up re-visiting your place of business very often – especially those who are on their way to work, home, or on a break. Just keep in mind that you’ll have to offer a decent amount of loyalty points so that your customers have a strong incentive to keep visiting your coffee shop – other than the excellent coffee, of course. Think about Adequate Rewards Next, you must decide what kind of rewards will convince your current clients to be a part of your customer loyalty program and keep coming back. Also, said rewards have to be able to attract new customers to your coffee shop as well. If you’re running short on ideas, here are some kinds of rewards you could offer your patrons: A free cup of coffee/dessert/snack A BOGO offer (buy one coffee, get one free) A free mug/bracelet/T-shirt A discount on your clients’ purchase – or their next one as well. A free upgrade (essentially, clients can get a large cup even if they buy a small one) A bag of the coffee beans/ground coffee you use at your coffee shop. Besides these types of rewards, you should also think about promoting special offers on particular days of the week. For example, you could give your customer loyalty program members a chance to earn double points for every dollar they spend on Thursdays. At the same time, you can take advantage of the product-based rewards system we just mentioned, and choose one day of the week (preferably, a day that doesn’t see as much client activity) during which your loyal clients can redeem 2 coffees instead of just one if they have enough loyalty points. What’s more, here’s something else you can try: Before fully implementing your coffee shop customer loyalty program, have your employees survey patrons and ask them what type of rewards they would like to receive the most. Customer insight is always a good addition, so we recommend you take the time to do something like this as well even if you have a few rewards in mind already. Structure the Rewards into Tiers So, you finally have the rewards figured out now. However, you’re not done quite yet – you also need to make sure your customer loyalty program members can access those rewards in a natural, gradual, and convenient manner. Basically, you need to split them into tiers – with the first one being the easiest to obtain, and the last one being the most difficult to access. Here’s a basic example of how this whole system would look like (the points are just used as a reference – they are not set in stone): Easy Tier (up to 100 points) – The initial tier would mostly be geared towards your more impatient customers. We’re talking about the ones who don’t spend a lot of money each time they visit your coffee shop, but who visit your place of business very often. The rewards in this tier should be something they always need and can redeem with only a few visits. (a free coffee, a free cup size upgrade, a free snack, etc.) Moderate Tier (100-250 points) – It’s safe to assume that the clients who strive to reach this tier are loyal customers who are interested in accumulating even more points to advance to the next tier. As a result, the rewards should be popular items that define your coffee shop and your brand. Difficult Tier (250-500 points) – This tier is where you’ll find your most loyal – and profitable – customers. So, you’ll want to thank them accordingly. The rewards in this tier should be of high value – something said customers will really treasure and find useful (a watch, bracelet, a high-quality coffee mug, and so on). Also, we advise adding a touch of personality to further strengthen the relationship you have with your high-spending patrons (like having their name engraved on the reward, for example). Worried that customers won’t progress through the tiers as fast as you want them to? Well, since you run a coffee shop, there’s something you can do – take advantage of psychology! Essentially, we’re talking about having your employees offer customers a free reward (from the Easy Tier) at random. Of course, you won’t do that for the same customer every time they visit, but the expectation of an unpredictable win will still have them coming back for more. Design Coffee Shop Loyalty Cards That Truly Represent Your Brand Now that you have a top-notch customer loyalty program set up for your coffee shop, you also need a quality loyalty stamp card to go along with it. The first thing you need to make sure is that your coffee shop loyalty cards represent your brand the right way. By that, we mean that the cards should feature: Your coffee shop’s logo. Thematic colors that remind consumers of your brand. Your store’s working hours, and contact info. A clear display of how many items/points a client must purchase/accumulate before they can receive a reward. Oh, and be sure to outfit your loyalty cards with a keychain hole. Sure, people can just place them in their wallets, but many find it more convenient to carry them around on their keychain. Furthermore, if you want to make the cards more interesting and appealing to your patrons, you can also give them a chance to personalize them. Something like giving them the option to have a personal quote or so featured on their loyalty card can work very well. Lastly, remember to make sure that each one of your coffee shop loyalty cards features a barcode and a mobile barcode. This way, your employees can just scan the card to see how many points/rewards your customers have accumulated. Of course, you should look into developing a mobile counterpart to your coffee shop loyalty cards as well. Yes – we’re talking about a mobile version of your loyalty stamp card that your patrons can easily access on their mobile devices. Now, we’re saying you should do that alongside your standard cards – you shouldn’t completely replace them. Some consumers still prefer to have a physical loyalty card, after all. Still, it’s important to keep in mind that many people eventually end up losing physical loyalty cards. And that just causes unnecessary hassle for your customers. Thus, why you should go the extra mile to offer them an alternative. Actually, that brings us to our next – and final – point. How to Make Sure Your Customer Loyalty Program Is 100% Successful So, now you have a loyalty program all set up and structured for your coffee shop. However, your job isn’t done quite yet. That’s because you also have to consider one last aspect – having a loyalty program app as well. After all, what better way to make your program accessible to all your customers and would-be clients than through mobile channels? Don’t forget that the number of mobile users in 2017 is expected to reach somewhere up to 4.7 billion – not to mention that said number is likely to grow up to 5.07 billion by 2019! Also, 57% of consumers prefer interacting with a customer loyalty program through a mobile device.   Thus, it’s quite clear that associating a mobile app with your loyalty program is the right thing to do. It will make it easier for you to promote your coffee shop loyalty program, attract patrons to it, and increase your revenue. But how do you go about bringing such a mobile app to life, though? Investing financial resources into developing one isn’t quite worth it – especially since it will take a lot of time as well. Well, you don’t have to worry about that, as we already have the solution you seek: Spoonity – an easy-to-use app building platform. In short, our platform will outfit your customer loyalty program with a fully white-labeled app that’s completely customized with all your coffee shop’s branding info. As a result, your customers will have no trouble finding your app and recognizing it as your own. But that’s not all Spoonity can offer you, of course. One thing you’ll surely love is the fact that our platform can provide you with an app that features both mobile ordering and payment features. Yes, that means your patrons will be able to browse your menu, place an order, and pick it up as soon as they walk into your coffee shop – all without having to wait in line at all! That’s the kind of convenience that can transform regular clients into loyal ones and loyal patrons into actual brand advocates. Plus, that isn’t just convenient for them, but for you as well. That’s because you’ll get to enjoy increased in-store foot traffic this way – essentially, more clients. Also, with the use of mobile payments, you’ll keep your clients happy, and make the checkout process much more convenient for them. While this technology is a bit new, it’s still picking up speed quite fast. After all, approximately 20% of consumers are using mobile payments in developed markets, while around half of consumers (47%) rely on them in emerging markets. Also, the total number of users who make mobile payments is expected to reach around 150 million by 2020. So, you can rest assured that – with Spoonity – your coffee shop will be ready to accommodate this emerging trend (as well as any other future market trends, for that matter). And – best of all – our platform can provide you with valuable customer analytics (the kind that will help you better structure your marketing campaigns). Basically, you’ll be able to learn: Which ones of your customers are the most profitable. Which clients you should focus on growing. What demographics characterize your patrons. Which ones of your clients like to purchase SKUs. What items are your top sellers. When (which day of the week) and where your customers like to shop the most. Moreover, our advanced analytics can even help you segment clients across numerous indices. Yes, that actually means you’ll be able to learn what level of loyalty characterizes certain client segments, and what percentage of your patrons prefer a certain item sold at your coffee shop – among other things. Thus, you’ll have an easy time centering loyalty promotions and marketing campaigns around accurate customer data to ensure they will be successful. Actually, speaking of promotions and marketing campaigns, you should also know that Spoonity makes it very easy for you to set such things up with only a few clicks, and customize them as well. Plus, you’ll be able to reach your customers through multiple channels: Email Push Messages In-App Notifications Text Messages Oh, and you’ll be happy to know that emails, push notifications, and text messages are unlimited. And yes, our platform is 100% secure and PCI DSS-compliant, so you’ve got nothing to worry about. Loyalty points can’t even be added manually, and there are built-in features that prevent fraudulent behavior. In case you have any other questions, feel free to get in touch with us – we’ll always respond within 48 hours. --- ## Grocerants – What Are They, and Should QSRs Be Worried? URL: https://www.spoonity.com/grocerants/ Type: post Modified: 2017-07-05 What Is Grocerant? A Grocerant seems to be a trend in the food retail industry – one that has only recently made itself quite noticed. Essentially, a Grocerant is any food item that is either ready-to-eat or can be bought and easily heated up when consumers get home. Usually, these food items can be found in grocery stores – especially the large-scale ones (supermarkets). However, the Grocerant trend has started popping up in convenience stores as well. Also, it should be noted that people have started referring to places that offer grocery shopping combined with ready-to-take-home meals (that can be cooked or not) as Grocerants too. Basically a combination of the words “grocery” and “restaurants.” So, this term can either define the food item we mentioned, or the place where consumers can buy such food items and also do their shopping (the latter meaning is more commonly used). And these places have become quite popular. After all, around 40% of the US population, for example, prefers to buy prepared food items from grocery stores. What’s more, Grocerants have even managed to attract Millennials, who rely on grocery stores less than any other generational group. Of course, that might have something to do with the fact that buying meals from a Grocerant is more cost-efficient for consumers. On average, such a meal would cost around $4.22, while a restaurant meal usually goes up to around $7.96. As the Vice President of Industry Analysis at NPD Group, David Portalatin, says: “Give the Millennials what they want – fresh, healthier fare and a decent price – and they will come.” What Else Makes Grocerant Restaurants so Popular? It’s quite simple – it’s mostly the convenience aspect. Just put yourself in a consumer’s shoes to better understand why many of them like Grocerants so much. Imagine you just got out of work, it’s around 5-7PM, you’re tired and hungry. But you still need to go do your shopping. So, you head to your regular grocery store/supermarket and start buying the things you need. After spending some time doing that, and also waiting in line, you then have to go home to prepare your dinner too. Not a very pleasant thought, right? But what if, while you were doing your shopping, you came across the deli section and realized the store already offered prepared meals? You could buy it right there and eat it. Or you could just buy a meal and heat it up at home. Well, if you were in such a situation, wouldn’t you be happy that you managed to find a way to bypass having to cook dinner when you get home? That would free up your evening, even more, allowing you to relax. So, you can imagine why many people nowadays find something like this attractive. You as a QSR owner best know how valuable time is, and how precious free time actually is nowadays… In fact, you should also note that grocery prepared foods generally tend to peak at dinner time, meaning that’s when people are more likely to buy them. Plus, today’s consumers also love that – at Grocerants – they can find all the variety they need in one place. Since grocers and supermarkets have started offering various selections of food items ranging from Asian and Italian to Mexican and even seafood cuisines, customers no longer have to visit different places if they want different food varieties. Sure, QSRs could try to catch up by diversifying the kind of food they offer, but that can be problematic for 2 reasons: It can create a conflict with the brand image. It can create a conflict with the brand image. It might not be too profitable. Furthermore, it’s become quite obvious that such places are looking to cater to all their customers’ dining needs by even including options like custom-prepared grilled meat and sushi on their offers. Not to mention that some Grocerant restaurants have even started setting up comfortable in-store dining furniture. Should QSRs Be Worried about Grocerants Then? If you run a QSR, it’s only natural you’d be worried about the Grocerant trend. After all, as you’ve seen, it really appeals to Millennials, and it’s starting to rise in popularity more and more because of its sheer convenience. However, that doesn’t mean Grocerants don’t have their drawbacks. One problem is the fact that grocery stores or supermarkets don’t have the same level of experience when it comes to food safety that QSRs have. And this isn’t just some speculation – even Whole Foods (one of the main pioneers of the Grocerant model) were accused by the FDA of violating various food safety laws in one of their commercial kitchens. Furthermore, according to the CDC, the number of foodborne illness outbreaks associated with food that was prepared in grocery stores doubled between 2013-2015. But you should keep in mind that, regardless of all this data, many consumers still continue to consider Grocerant-prepared food to be the healthier option. And healthiness is one of the main things that influence purchase decisions and customer satisfaction this day and age. So, there’s no denying the truth – this winning combination of a grocery store with a restaurant is definitely convenient, and highly attractive to today’s fast-paced consumers. So, we’re pretty certain that the Grocerant trend won’t be going away anytime soon, and will, in fact, continue to grow. Does that mean that your QSR could end up facing serious competition in the long run? We’re not saying it’s not possible. But judging by modern consumer behaviors, it is likely that they will develop a strong preference for the shopping + ready-to-take-home meals experience. Plus, right now, the penetration of purchasing Grocerant meals is nearly three-quarters the size of QSRs’ penetration rate. Not only that, but the frequency of this penetration is one-third as often too. Still, as you can see, most consumers who purchase from Grocerants are usually light buyers. Meaning they only make a purchase from such places once or twice per month. And this highlights a serious issue Grocerant restaurants might be dealing with – consumer loyalty, since prepared foods that are bought from a Grocerant, are purchased more rarely than foods that are ordered from a QSR. But do keep in mind that many of the people who purchase prepared foods at grocery stores are actually QSR customers too. In fact, some of them are among the heaviest QSR clients out there – which means that Grocerants are trying to build their customer base by gaining the interest of loyal QSR patrons. Well, fortunately, customer loyalty is one thing you as a QSR owner can leverage to your advantage in the long run – if you do it the right way, of course. In-depth Consumer Loyalty Might Make a Difference As a QSR owner, you’re probably already running a loyalty program for your business. Of course, if it hasn’t gone mobile yet, you might be missing out on a lot of possibilities. But if that aspect’s covered too, then here’s one loyalty aspect that could help you best Grocerants: Advanced customer analytics. Basically, we’re referring to you learning what makes your clients tick – what dictates their purchasing behavior, to be more specific. We’re talking about finding out: What kinds of food items your customers like the most. When your customers like to make a purchase (which day of the week, essentially). Which of your QSRs customers like to shop at the most. Which ones of your clients are the most profitable for your business. Which customers you can grow, and which ones you need to retain, recover, or reward. If you learn all those aspects, you’ll even be able to turn potential clients or inactive clients into loyal customers by fully centering your loyalty program around what your customers want and need.  Not to mention that you could manage to turn loyal clients into brand advocates. Thus, you’ll get to ensure that your consumer base is solid and that Grocerants won’t be a serious concern for your QSR. Let’s face it. If Grocerant restaurants manage to attract QSR customers (especially the loyal ones) that means that QSRs need to step up their game. And they can do that by revamping their loyalty programs to ensure they fully resonate with their patrons. Of course, gaining access to such info is not simple – at least if you do it the old-fashioned way it isn’t. However, if you choose a white-labeled loyalty platform like Spoonity, you can gain access to all that data we just mentioned – and more! That’s because our service can actually segment your customer base across 5 indices to help you decide exactly how much manpower and financial resources you must dedicate to each customer group. What’s more, all those analytics are linked to automated marketing processes. Which means you won’t have to deal with any hassle to take advantage of all this valuable data. 5 This way, you would be able to truly put your QSR on the map, and make sure it stays there. Even if other Grocerants start popping up on the market. --- ## 5 Reasons Why Everyone Loves the Starbucks Loyalty Rewards Program URL: https://www.spoonity.com/starbucks-loyalty-rewards/ Type: post Modified: 2017-06-14 Why Is the Starbucks Loyalty Program so Special? In a sea of QSR rewards-based programs, what makes the Starbucks loyalty system stand out from the rest? Some would say that it’s the fact that Starbucks is a very large successful brand, and that that’s all there is to it. However, the truth is far from that. After all, we’re talking about Starbucks loyalty program that holds more money on its affiliated cards and app than many banks have in their deposits. That’s right, there are approximately $1.2 billion loaded on the Starbucks mobile app and the company’s loyalty cards! That’s pretty much double the profits the company had 3 years ago. Plus, around 41% of US and Canada-based Starbucks transactions were made through the loyalty card, while around 24% of US-based payments were made through the Starbucks mobile app. Thus, it’s easy to see how the loyalty program helped increase the company’s revenue and presence on the market. And all of this is due to the changes Starbucks made to their existing star-based loyalty program. Before the change, clients were able to earn a star for each transaction they made. There was no spending limit, and patrons were able to redeem a free item once they accumulated 12 stars. Well, despite how good that might sound from a customer’s perspective, many clients have been complaining about that Starbucks loyalty program for some time. Why? Because many people started exploiting it by telling cashiers to ring up all the items in an order separately. They did that to get more stars at a faster rate. However, that also resulted in longer order times, and – consequently – longer lines and annoyed clients. So, Starbucks decided to listen to their loyal customers and make a change. As a result, it now takes 125 stars to get a free item, and every $1 spent = 2 stars. The loyalty program also features 2 levels: Green (0-299 stars) Gold (300+ stars) So, customers are motivated to spend more money at Starbucks to unlock better rewards. At first glance, it might not seem like much of a change. Still, the program has been going well for the company (as you’ve just seen). Plus, it’s the kind of nurture-based rewards program that creates long-term relationships with customers. Well, this is definitely the kind of success story you can treat as a case study to better understand what you can do to improve your own services and loyalty programs. So then, let’s see what exactly makes the Starbucks loyalty rewards program so popular and successful, and if there is anything QSR owners can learn from it. 5 Reasons Why the Starbucks Rewards System Is so Successful Sure, all that data is definitely impressive. But it doesn’t really tell you what you want to know – namely what key points you should take from it. Well, don’t worry – we’ll handle that! After researching the Starbucks loyalty program, and analyzing every angle, we’ve come up with 4 clear reasons why it’s so successful with customers: 1. The Starbucks Mobile App Offers Order-Ahead Features You’d be surprised just how many QSR owners ignore the importance of order-ahead mobile apps – especially when it comes to loyalty programs. What is this feature? It basically gives your loyal patrons the power to use their mobile device to order whatever they want from your menu. And they can do that ahead of time, so they can just pick up the order when they arrive at your store/restaurant. And that’s not only convenient for your customers, but for you and your employees too. After all, it significantly reduces wait times. Thus, lines move faster, patrons are satisfied, and your business can service more clients, resulting in increased revenues. So, it’s not hard to see why Starbucks Rewards members are happy with the program when they can use the Starbucks mobile app to order what they want AND also pay for their order ahead of time. 2. The Starbucks Loyalty System Offers Exclusive Rewards Yes, exclusive rewards really matter to patrons. They give them the feeling of belonging to a select group (or community, more like it) that enjoys certain privileges. Starbucks offers their members access to 3 exclusive features: Monthly Double-Star Days (once per month, Gold members can earn 4 stars/$1 spent) Personalized Gold Card (quite a nice touch) A Reward Every 125 Stars So, this is definitely something any QSR owner should do. It’s a good way to show your patrons just how much you appreciate their business, after all. In fact, here’s a tip – you could do one better than Starbucks by making your exclusive rewards even more “exclusive”. We’ve seen that some program members have complained that it’s too easy to get the “Gold Level” (basically, you need 300+ stars), so the exclusive perks no longer feel so … exclusive – so to speak. We’re not saying you should make such rewards extremely difficult/expensive to obtain. But you shouldn’t make it too easy to get them either, as they won’t feel as special to your loyal customers this way. 3. It’s Well-Priced and It Targets the Right Customers By pricing 2 stars at $1, Starbucks made sure that all their clients will have an easy time accumulating stars at a decent pace. And when you take things like the Double-Star Days we just mentioned into account, it becomes apparent just how customer-friendly the new Starbucks mobile app and loyalty program is. Of course, there were people who complained about the new value system, saying that getting rewards will now cost them more than before. However, here’s the kicker – many of those people who complained about that were the ones who abused the old check-out system in the first place (by having cashiers ring items in an order separately). Not really the loyal customers successful QSRs are made out of, right? So, by making this change, Starbucks actually managed to target consumers who are truly valuable to their business – people who love spending both time and money at their coffee places. Basically, patrons who can help their business grow – not only because they are rewarded, but also because they want to. 4. Program Members Get to Enjoy Mobile Payments Mobile payments are becoming more and more popular – and they’re directly linked to loyalty programs! The statistics don’t lie – most consumers (70%) say they use mobile payments not just out of convenience, but also because they get to take advantage of various rewards and discounts. What’s more, it’s expected that mobile wallets will end up surpassing the use of both credit cards and debit cards by 2020. Plus, the Starbucks mobile app goes the extra mile. It allows program members to easily check their balance and reload their cards in seconds. 5. Starbucks Rewards Feel Personal When it comes to loyalty programs, making your program members feel like they have a more personal connection with your brand is paramount. Well, Starbucks Loyalty Program did it just right by offering their patrons access to: Member Events Free Birthday Rewards Special Offers The last one is quite a nice touch. Basically, Starbucks loyalty members can find personalized offers in their offer card on their Starbucks mobile app. And they can conveniently redeem the offer(s) with a simple tap. Some Key Takeaways We know that being a QSR owner means you rarely have a lot of free time. That’s why we also added this section for those of you who are in a hurry and want to just scan the article. Here are the main ideas you can take away from the Starbucks loyalty program: Offer program members the chance to enjoy mobile payments. We recommend making it exclusive to them, as it will convince other customers to join your loyalty programs. Speaking of exclusive, provide the most loyal members (those who spend the most, frequent your store/restaurant often, and promote your services) access to exclusive rewards (be sure to make them meaningful, and a bit hard to obtain). Let your program members enjoy privileges such as being able to order and pay ahead. Not only does it make clients feel special, but it’s also more convenient for them (they don’t have to wait for the order) and you (wait times and lines are reduced). Remember to make your loyalty program budget-friendly, and ensure it targets the right customers. We’re talking about the patrons who actually look forward to spending their money on your services/products, and who don’t only do it just to gain access to rewards. Personalize some of the rewards, so that your program members will truly feel like your brand cares about them. In turn, that will make it easy for you to build a brand-centered community of loyal consumers that will promote your services.   How Do You Put All This Together, Though? You now know all the ingredients you need to create a successful loyalty program. But how do you bring them all together? The answer is right in front of you, actually – all you need is a great mobile app! The world has pretty much gone mobile starting with 2016, and investing in a mobile app is the best way to get people excited about your loyalty program. Of course, we’re not saying you should develop the app on your own (even if you have the necessary skills, it will just take too much time). Hiring developers (freelancers or an agency) doesn’t sound too ideal either, as something like that tends to be pretty costly. So then, what should you do? Well, your best bet is to rely on a quality app-building platform. You’ll get to easily create a loyalty app, and it won’t even cost you that much money. What’s more, you won’t even have to look far to find the right app-building platform. That’s because Spoonity can offer you everything you need to create a loyalty app as successful as the Starbucks mobile app! Spoonity – The Right Tool for Any QSR Owner How do we know you’re going to love our platform from the get-go? Well, it features a fully white-label design, for one. Thus, you won’t have to waste any time on planning and working on the design phase at all. With Spoonity, your loyalty app already comes directly customized with your very own: Branding Information Layout Not only that, but you can add multiple locations as well. Plus, Spoonity offers you access to just the features you need to make your customers happy and boost in-store productivity levels – online ordering and mobile payments! Moreover, running marketing campaigns with Spoonity is a breeze. You have access to unlimited text messages, push notifications, and emails – not to mention that our platform comes with full marketing automation too. And yes – before you ask – Spoonity offers 100% integration with the best POS providers/web services out there. Also, remember what we said about how important it is to make sure you target the right customers? You know, the ones who are truly valuable for your business? Well, Spoonity makes it very easy for you to do just that. Our platform features a comprehensive data dashboard which will let you fully analyze how successful your marketing campaigns and loyalty program are. That, and all the analytics Spoonity provides you with make it possible for you to find out things like: Where your clients like to shop When they like to shop Which items sell the best Which patrons are the most profitable Furthermore, Spoonity can even offer you access to SKU-level data about your clients’ buying habits – that’s how good it is! And if all this info isn’t enough for you, then you’d surely like to know that Spoonity – along with one of our partners, Maitre’D – helped one of Canada’s first fair trade coffee companies (Bridgehead) run a successful loyalty program (65.000 members and counting). Our platform even managed to increase quick-pay transactions by 88% and process up to 1.5 million payments for Bridgehead – all in one year! If that got you more interested in our services, feel free to get in touch with us today – we’re available 24/7 and more than looking forward to helping you grow your QSR. --- ## One Year – 1.5 Million Transactions URL: https://www.spoonity.com/one-year-1-5-million-transactions/ Type: post Modified: 2014-09-12 One year and 1.5 million transactions through the Spoonity platform by Bridgehead Coffeehouse! This time last year we were spending sleepless nights ironing out the kinks of our brand new rewards and quick pay platform. Just one year later it’s proven to be a tremendous success with 65,000 members across 15 stores in Ottawa. That works out to 4,300 members per store! We commissioned a local bakery to make a cake to mark the occasion with a beautiful graphic printed in edible ink across the top.   ---